Digital Marketing Executive

Role Introduction

Reports To: Assistant Manager, Digital Marketing

The major role of the position is project management & content execution on Cathay’s owned digital platforms including but not limited to Facebook and Instagram. We are looking for an individual with a passion to create talk-of-the-town digital campaigns and foster social advocacy for Asia Miles by Cathay.

Key Responsibilities

Digital marketing strategy & planning

• Collaborate with various marketing teams to formulate integrated campaign strategies that make effective use of Cathay’s social media channels.
• Manage and maintain Cathay’s owned digital platforms to support brand building, and marketing activities for raising brand awareness and driving traffic.
  
  

Project & content management

• Project manage and execute engaging content that meets given objectives and fosters the Cathay’s community.
• Manage editorial calendars, media budget planning and syndicate messaging schedules primarily across Facebook and Instagram.
• Identify and engage with relevant KOL/celebs for marketing campaigns collaborations.
  
  

Analytics

• Analyze, track performance, and generate post-campaign reports and recommendations for future campaign optimization.
• Seek appropriate opportunities to test and translate learnings into insights or best practices for sharing.
• Stay abreast of emerging digital and marketing trends and transform findings into actionable marketing opportunities.
  
  

Community management

• Coordinate with various departments to resolve member enquiries from social media that have been escalated by service center.
• Monitor member enquiries from social media, identify trends, and provide best practice to front line service center colleagues to continuously improve quality of member service via social media channels.
  
  

Requirements

• Minimum 2 years of experience from either agency or in-house with hands-on planning and execution across Facebook and Instagram
• or Editorial roles with focus on social media from reputable publication or online portal.
• Strong operating experience using Meta Business Suite and Ads Manager, plus familiarity with Custom Audience.
• Fluency in written and spoken English and Chinese is a must.
  
  

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.