Marketing Executive - CRM (Luxury Fashion Retail)
Marketing Executive - CRM (Luxury Fashion Retail)
JOYCE
Hong Kong, Hong Kong SAR
See who JOYCE has hired for this role
Key Accountabilities:
In addition to following Joyce’s policies and procedures, key accountabilities include, but are not limited to:
- Support and coordinate for CRM activities including customer acquisition, retention, customer segmentation, database marketing and VIP program initiatives
- Work closely with internal departments and partners in implementing CRM marketing campaigns
- Analyze customer database and identify the target segment for formulating CRM activities
- Deliver different CRM KPI reports and post-campaign reports
- Monitor performance, effectiveness of CRM campaigns and program benefits
- Assist in the creation, implementation of direct marketing campaigns (email, SMS, MMS)
- Assist in handling customer enquiries and feedback
Requirements:
- Degree holder in Marketing, Business or related disciplines preferred
- Minimum 3 years of relevant experience in Marketing & CRM gained through international fashion retailers, preferably in luxury fashion industry
- Passion and commitment to the world of fashion
- Capable of working independently and meeting stringent deadlines
- Strong interest and dedication to communicating consistent and compelling brand stories
- Strong believer in the power of marketing, constantly seeking innovative ways to communicate
- Good command of both written and spoken English and Chinese
-
Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Project Management -
Industries
Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail
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