Senior Talent Acquisition Specialist@Meituan ｜CUHK MBA｜IE Business School MBA
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition.
- Create and execute marketing campaigns to build and strengthen the Keeta brand, driving brand awareness, customer loyalty, and engagement.
- Conduct market research and competitor analysis globally to identify emerging trends and opportunities in the food delivery industry, and apply insights to enhance the Keeta brand positioning.
- Collaborate with cross-functional teams, including product, operations, and design, to ensure consistent brand messaging and brand representation across all touchpoints.
- Develop and maintain brand guidelines and standards to ensure cohesive brand identity and voice.
- Oversee the development and execution of branding and creative assets, including advertising materials, packaging, website content, and social media content, to ensure alignment with the brand strategy.
- Monitor and analyze brand performance metrics, such as brand awareness, perception, and customer sentiment, and provide data-driven recommendations for brand optimization.
- Manage marketing budgets allocated to brand management activities and ensure efficient allocation of resources.
- Stay up-to-date with industry developments, market trends, and best practices in brand management to drive continuous improvement and innovation.
Qualification
- Bachelor's degree in marketing, business, or a related field.
- 6-8 years of proven experience in brand management and marketing communication, preferably in food delivery, e-commerce, or related industries.
- Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness, customer loyalty, and engagement.
- Strong understanding of the Hong Kong market and consumer behaviour.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Strong creative thinking skills with the ability to generate innovative ideas and solutions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships.
- Fluent in Cantonese is a must*
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting, Retail, and Internet Marketplace Platforms
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