Marketing Manager (Luxury Brand)

Our client is a luxury retail company with strong presence globally. To cope with their business expansion, they are looking for a Marketing Manager (Luxury Brand) to join the team.

Responsibilities:

• Construct, design and implement the annual marketing strategy, with a clearly outlined Action Plan in tandem with the Key Message Map
• Adapt the International Messaging Calendar to the region context, aligning with Product, VM, Digital and PR
• Lead the development of 360 concepts (including Digital/ Social/ Events/ Media/ BTL tactics
• Scope, structure and define process to ensure that campaign selection, program and reporting needs are met
• Understand and track evolving consumer preferences and trends to make strategic decisions on routes to market and consumer communications
• To assist in developing all marketing activities (ATL/BTL) and act as team leader in their 360 degree implementation with other functions.
• Digital marketing development & CRM/Omnichannel development, incorporating digital innovations into everything we do with a innovative mindset to attract different customer group
• To review results in relation to objectives and continually improve the related KPIs

Requirements:

• Degree in Marketing or related discipline
• 8 years or above experience in marketing, retail and digital marketing experience are preferred
• Solid brand management and go-to-market experience including ATL, BTL, Digital Marketing inclusive of e-comm and new product launch experience and KOL/influencer management
• Knowledgeable in social media skills
• Detail-minded, self-motivated, independent and strong team player
• Fluent in both written and spoken Cantonese, English and Mandarin

Please note that only short listed candidates will be notified. All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote current and expected salary and Click "Easy Apply"