Thank you to everyone who joined us in person or online for the #KantarBrandZ 2024: Most Valuable Southeast Asian Brands event! We unveiled the Kantar Brand Z 2024: Most Valuable Southeast Asian Brands - a definitive guide to valuation, combining extensive consumer insights with rigorous financial analysis. In a panel discussion on moving from being local heroes to achieving legendary status, our panel dove deep into the success stories behind some of the regional titans of brand-building, with Armand Hartono from PT Bank Central Asia Tbk (BCA); David Beal from Jollibee Group; Kam Leong Tai from Astro and Valérie Thill from Mondelēz International, in a panel moderated by Kantar’s Priya Dudeja. Again, a huge thank you to our esteemed speakers and everyone who joined us live. Keep an eye open for our report which will include key takeaways as well as an on-demand recording of the event.
Campaign Asia-Pacific
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The voice of the media, marketing and advertising community in Asia-Pacific.
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Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry.
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Live from #KantarBrandZ 2024: Most Valuable Southeast Asian Brands Event! You are just a few minutes away from finding out the 𝗞𝗮𝗻𝘁𝗮𝗿 𝗕𝗿𝗮𝗻𝗱𝗭 𝟮𝟬𝟮𝟰: 𝗠𝗼𝘀𝘁 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮𝗻 𝗕𝗿𝗮𝗻𝗱𝘀. In the live event so far, we’ve had a presentation from Cheong Tai Leung, CEO, APAC Insights, Kantar who set the stage with perspectives on the dynamic landscape of Southeast Asia. She said, “𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗳𝗼𝗰𝘂𝘀, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝘂𝗻𝗹𝗼𝗰𝗸 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲 𝗶𝗻 𝗮𝗻𝘆 𝗿𝗲𝗴𝗶𝗼𝗻, 𝗮𝗻𝘆 𝗺𝗮𝗿𝗸𝗲𝘁, 𝗼𝗿 𝗮𝗻𝘆 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆. ” Katie McClintock, executive managing director, Southeast Asia Kantar said, “𝗧𝗵𝗲 𝘁𝗼𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗦𝗘 𝗔𝘀𝗶𝗮 𝗵𝗮𝘃𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝟭𝟬% 𝗼𝗳 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲. Five of the Top 30 brands have actually shown growth of over 25% in just one year - particularly impressive when you consider it has been a year with quite challenging economic and political factors. This is really a region in bloom.” In a thought-provoking session titled "𝗧𝗵𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗶𝗻 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮", Jane Ng, general manager, insights, Singapore, Kantar, provided a practical guide for marketers navigating budget constraints. She highlighted three growth accelerators: 1. Predispose more people. 2. Be present where it matters. 3. Innovate and find new spaces. We have a lot more coming up in the next hour - please stay tuned for the live streaming of the big reveal, and more: https://bit.ly/3YjOIvu
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#PowerList #2024 Hikaru Ray Adachi FamilyMart Co.,Ltd. Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history. https://lnkd.in/gtY7hQvk
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Catch up on the week's moves and wins: News from Google, FCB, Pizza Hut, GumGum, BMF, Oblong Creative, Sandpiper, PepsiCo, and more in our weekly collection of people moves and account wins. https://lnkd.in/gbzY7t8e
Move and win roundup: Week of July 22, 2024 | News | Campaign Asia
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With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM APAC's Sharon Soh unpacks the thriving OTT landscape in the region. https://lnkd.in/gp3ADPiZ
The evolving OTT landscape in APAC | Opinions | Campaign Asia
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JCDecaux #2024 All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate. Shauna Lewis https://lnkd.in/gxMYt6nJ
JCDecaux grows 'above expectations' in H1 2024 | News | Campaign Asia
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#TechOnMe: This week, I speak to APAC tech leaders about Google deciding not to end #cookies. Plus, Meta Facebook's new challenge against OpenAI, and Kakao Corp's founder arrest among other tech headlines in the region. Shawn Lim 🏳️🌈 https://lnkd.in/g4WHKTpt
Tech On Me: APAC tech leaders says it's business as usual after Google's cookie decision | Analysis | Campaign Asia
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#CreativeMinds FCB Aotearoa Alan Jones Angelo An The duo shares their journey from chipping concrete and retail jobs to creating award-winning campaigns, and thriving best in undisturbed harmony. https://lnkd.in/gMXcPay7
Creative Minds: FCB's Alan Jones and Angelo An on turning pressure into creativity | Analysis | Campaign Asia
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#PowerList 2024: Hanks LEE AS Watson A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing https://lnkd.in/gwtJit8u
Asia-Pacific Power List 2024: Hanks Lee, AS Watson Group | Analysis | Campaign Asia
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From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment. https://lnkd.in/gJTe249b
How brands can edge out competition with bold storytelling | Analysis | Campaign Asia
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