Invera Equity Partners is pleased to announce a strategic growth investment of over 9 million euros in the ENTRIO platform, marking the largest investment cycle in the history of the ticket sales industry in Southeast Europe.
With more than a million tickets sold for 3.000+ events in 2023 and counting 600.000+ users up to date, ENTRIO is one of the most recognizable and established ticketing brands in the region. This investment will enable ENTRIO to achieve significant growth across all business segments, strengthen its position in existing markets and open new ones.
ENTRIO’s founder and CEO, Berislav Marszalek, expressed confidence in the partnership, highlighting that the investment will be used to develop new products and services aimed at increasing sales results for event organizers and providing a personalized offer of relevant events for ticket buyers. The focus will be on the largest concerts as well as sports, theater, conferences, museums, and attractions.
Denis Sabolović, Investment Manager at Invera Equity Partners, commented: "This is the fourth investment for Invera EP, alongside Museum of Illusions, Marles, and Kompare. ENTRIO shares a common factor with the rest of our portfolio as a strong B2C brand with exceptional potential for scaling, which is one of our areas of expertise. Our experience in scaling such concepts has already brought excellent results in our existing investments; we expect the same outcome with Entrio.
