Promineo.digital

🚨 Marketers, are you ready for a new chapter in digital responsibility? 🚨 While we're planning reach and engagement, hackers are lurking, waiting for a chance to infiltrate. Shocking? Absolutely. True? Unfortunately, yes. It's time we expand our skill set and become the first line of defense for digital assets. 🛡️ Here are a few facts that will make you think: 98% of WordPress vulnerabilities are linked to third-party plugins. Each new plugin is a potential security hole. 🕳️ The average cost of a data breach for a company is $3.86 million. Imagine how many campaigns you could fund with that money! What can we do? ✔ Regularly update your CMS and all plugins ✔Implement 2FA on all social media accounts ✔Secure Google Ads accounts - restrict access and use 2FA ✔Encrypt e-mail marketing data and clean lists regularly ✔Anonymize data in analytics tools wherever possible 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: Cybersecurity isn't just an IT department task - it's an integral part of modern marketing strategy. Every time you launch a new campaign, ask yourself: "Are we protected?" In a world where every click is a potential opportunity - or threat - caution isn't an obstacle to creativity, but its necessary ally. Are you ready to embrace this new dimension of marketing responsibility? https://lnkd.in/dxNiK39T Share your thoughts and experiences in the comments! 👇 #DigitalMarketing #CyberSecurity #Promineo

❔Can infusing personality into content be a game-changer for a B2B content? The B2B marketing arena is overflown with content, much of which ends up ignored.Research from SiriusDecisions highlights that 60 to 70 percent of content produced by B2B marketing teams today remains unused and/or unconsumed. Imagine if your budget experienced the same fate. Money left idle is actually called #savings. When content is left idle? It's simply a #waste. 💡So how to stop wasting your money on generic content that will very likely remain invisible? https://lnkd.in/d7d5nzQT --------------------------------------------------------------- #b2bmarketing #personalityledcontent #marketingtips

In modern digital world, B2B marketers often face the temptation to be everywhere at once on social media. 🌍 However, just like a skilled gardener tends to select plants for optimal growth, focusing on a few key social platforms can yield stronger results. 🌱 By nurturing these platforms strategically—while investing in SEO, retargeting, and newsletters—you not only enhance engagement but also build resilience against the unpredictable nature of social media. 📈 Remember, it's better to cultivate a few thriving networks than to scatter efforts across too many. 🌿 https://lnkd.in/dCXwGWHt #B2BMarketing #DigitalStrategy #MarketingTips #Focus

Investments in marketing are a vital segment of a company’s growth and development strategy, laying the foundation for attracting new customers, strengthening the brand, and increasing revenue. 📈 However, investments alone are not enough – companies need to manage those resources properly to achieve optimal results. 🎯 Understanding how each investment affects the profitability of the company and measuring it through the ratio of investment to revenue, known as return on investment (ROI), is crucial. 📊 Especially in the B2B sector, investments in marketing represent a crucial segment of a company’s growth and development strategy. It has been proven that well-designed marketing plans yield significant results in attracting new clients, strengthening brand identity, and increasing revenue. 🌟 In some cases, smaller companies or those in earlier stages of development may not invest as much in marketing to preserve resources for other key activities or due to limited financial means. 💡 On the other hand, larger and more established companies often invest a higher percentage of their revenue in marketing activities to maintain their competitive position, create greater brand awareness, and attract new customers. 🌐 Therefore, it is necessary to explore specific information about individual companies to get a more precise picture of the required marketing investments. 📌 https://lnkd.in/dRk7jqza #MarketingStrategy #B2B #CompanyGrowth

In a worldwide financial crisis like we're facing now, it's scary tomorrow for all bussinesses. Ⓜ️Marketing is one of those things that's easy to cut out when times get tough financially. 👉 But if you stop marketing completely during a crisis, you might find it even harder to recover afterward. Instead of cutting it out, it's better to change where you spend your marketing money. Here are some simple ideas on what to do with your marketing budget during a crisis: https://lnkd.in/dnPkYNE2 #marketingduringcrisis #b2bmarketing #marketingresources

A Fractional CMO is a seasoned marketing professional who provides part-time or project-based leadership and strategic guidance to companies in need of expert marketing support. Unlike traditional full-time CMOs, who demand hefty salaries and benefits packages, Fractional CMOs offer a more flexible and cost-effective solution for businesses looking to scale their marketing efforts without breaking the bank. Find out more: https://lnkd.in/eZKHJCQY #b2bmarketing #fractionalcmo #marketingservices