Publicis Groupe Hungary

Hosting industry events at Publicis House has become a tradition—it’s all about creating a space for knowledge sharing and pushing for industry excellence. On October 24, we brought together over 70 clients and partners for our 5th annual "Autumn E-commerce Outlook and Retail Media Solutions" conference, with an agenda full of insights, connections, and fresh takes on e-commerce trends. We were happy to welcome clients and hear from industry leaders like Ádám Vasas from MediaMarkt Hungary and Laura Lőw from foodora market, who shared the latest in retail media solutions. Norbert Madar from PwC Hungary gave us a broader perspective on industry shifts, sparking great discussions. We covered everything from Temu’s rapid rise to shifts in market dynamics and a look back at a decade of e-commerce evolution. A big thank you to everyone who joined us! Seeing ideas and strategies come to life in these sessions reminds us why we do this—working together to shape the future of e-commerce and the creative industry. #PublicisGroupeHungary #PublicisMedia

We’re excited to share that Rita Horvath, Chief Media Officer at Publicis Groupe Hungary, recently sat down with MediaFuture for a thought-provoking interview. Rita shared her journey from logistics to media leadership, discussing the crucial balance between career and family life, and why trusting your team is at the heart of effective leadership. In today’s fast-evolving business landscape, it's more important than ever to lead with both innovation and adaptability. Rita's thoughts are a testament to the forward-thinking leadership we cultivate at Publicis Groupe Hungary. Read the full interview—URL in the first comment. ⬇️ #PublicisGroupeHungary #PublicisMedia

Yesterday, we celebrated a significant milestone at Publicis Groupe Hungary – our team has officially grown to 400 people! 🥳 🍩 🥂 But this moment isn't just about the numbers. It’s about the incredible diversity and talent that power our operations. Our team, representing 25 nationalities, comes together in Hungary to manage large-scale global operations from the heart of Europe. 🌍 Across creative, media, production, and digital capabilities, our work impacts markets around the world. This milestone reminds us of the strength in collaboration, the value of different perspectives, and the creative energy that drives everything we do. Here’s to the people who make Publicis Groupe Hungary a hub of global excellence! #PublicisGroupeHungary

Our local CEO, Vladimir Tkachev, recently gave his first major Hungarian interview to Kreatív Magazin, and we’re excited to share that it’s now available online! In the interview, Volodya discusses the unique culture at Publicis Groupe Hungary, where leadership, collaboration, creativity, and a shared vision are the driving forces behind success. He also shares insights into the challenges and opportunities he’s faced while getting to know the team, highlighting the strong foundation of trust, transparency, and innovation that he believes sets the company apart. Volodya is confident this performance driven culture is what will continue to propel us forward in both the media and creative landscapes. Please look for the URL in the first comment below (for our English-speaking audience – keep calm and use DeepL) #PublicisGroupeHungary

✨ Happy to share the news, Publicis Groupe Hungary has just added two more awards to our trophy cabinet, all thanks to our powerful partnership with Renault and the brilliant minds behind "The Road We Share" campaign. Our collaboration with Renault earned us a Bronze in the Digital Category and a Silver in the Media Magic Category at this year's Cresta Awards — both for the same innovative campaign. It's a project that truly embodies the spirit of teamwork, creativity, and forward-thinking. A heartfelt thank you to the incredible Renault team for trusting us to bring their vision to life: Gabriella Kelemen-Tűz, Tibor Péter, Balazs Vihari and Tamás Sóstói—your partnership has been invaluable. And a special shoutout to our extraordinary team at Publicis Groupe Hungary: Executive Creative Director Márton Jedlicska, Senior Copywriter Tamás Veres, Senior Art Director Csabai Bence, Senior Account Director Aniko Koger, Senior Account Manager Judit Rudas, and Senior Integrated Media Planner Angelika Szabó—this recognition belongs to all of you! Here's to celebrating creativity, collaboration, and many more successes ahead. 🚀 #PublicisGroupeHungary #PublicisCreative

As the annual Internet Hungary approaches, marketing professionals are packing their bags and heading to Lake Balaton for two exciting days of inspiration, learning, and—of course—fun! 🎉 This year, we're proud to spotlight three sessions featuring our leaders. Don’t miss the opportunity to catch them in action—see you there tomorrow! 👋 Here’s a sneak peek of what’s in store: 1️⃣ FutureProof Academy: Shaping the Future Begins with Generation Z 📅 October 1st, 14:05–14:20 Catch our Chief Business Officer, Gabor Varga, and Balazs Kunos, VP at Samsung, as they explore why Generation Z is far more than just a target audience—they're drivers of real change. From revolutionizing education to transforming workplaces, this session will take a deep dive into how Gen Z is actively shaping the world of tomorrow. 2️⃣ Are Black Swan Events Really Expected in the Marketing Universe? 📅 October 2nd, 11:45–12:20 What happens when 'Black Swan' events—a term for unexpected, market-altering occurrences—hit the marketing universe? This roundtable, moderated by Zoltan Barnoth, brings together industry experts, including our very own Rita Horvath, Chief Media Officer, to discuss how marketers can anticipate, adapt, and thrive in the face of unpredictability. 3️⃣ Why Should Creatives and Marketing Scientists Know Global Events, History, and Philosophy? 📅 October 2nd, 18:15–19:05 Trends alone aren't enough to drive great marketing or creative work. Our Executive Creative Director, Márton Jedlicska will join this session to examine why a deep understanding of history, philosophy, and global events is crucial for those looking to create meaningful, impactful campaigns in today’s fast-evolving landscape. #PublicisGroupeHungary #PublicisMedia #PublicisCreative

We are beyond excited to share that Publicis Groupe Hungary has been shortlisted for 7 Cresta Awards this year! 🏆 ✨ These nominations are a huge nod to the creativity and hard work our teams put into every project. As part of a global network, we not only hold ourselves to the highest international standards but we can manage large-scale operations seamlessly right here in Hungary. Our commitment to pushing creative boundaries and delivering meaningful, impactful work continues to be recognized on the global stage, highlighting our efforts to blend innovation with purpose—whether it’s driving social change, promoting inclusion, or telling stories that leave a lasting mark. A huge thank you to the passionate people and brilliant teams behind these projects – your dedication and creativity make this possible. As we eagerly await the award ceremony, we are inspired to keep challenging the norm and creating work that truly matters. Congratulations to all the nominees! Let’s keep raising the bar together. 🌍 💡 #PublicisGroupeHungary #PublicisCreative

💡How can you win over Gen Z?💡 Our Executive Creative Director, Márton Jedlicska, shares his insights in Kreatív Magazin on how international and local campaigns have successfully connected with the next generation. Drawing on lessons from the Samsung Jövőálló Akadémia (Futureproof Academy), Márton reveals the key strategies and behind-the-scenes secrets to engaging with Gen Z authentically and effectively. From understanding their values to creating campaigns that resonate in a digital-first world, these insights can help shape your brand’s approach to the future. Check out the full article, link in the comments 👇 #PublicisGroupeHungary #PublicisCreative

We’re incredibly proud to announce that Publicis Groupe Hungary has been shortlisted for Company of the Year at the 2024 European Diversity Awards, and our very own Zsofia Komaromi has earned a place on the HR Champion of the Year shortlist! Since 2010, the European Diversity Awards have become one of the most prestigious events recognizing organizations and individuals who are fostering inclusivity across Europe. This nomination is a testament to our ongoing commitment to creating a workplace that embraces diversity and inclusion. From our Inclusive Hiring Strategy and Women’s Health Programme, to our partnership with Budapest Pride and We Are Open, we've worked tirelessly to foster an environment where everyone can succeed. A special shoutout to our amazing Talent Team and DEI teams! Their work is a driving force behind the inclusive culture we’ve built, ensuring that every voice is heard and every individual feels empowered to thrive. These nominations aren’t just recognition, they’re a celebration of dedication, passion, and hard work! We look forward to the awards ceremony in London on November 8th. Fingers crossed for some wins! 🤞 #PublicisGroupeHungary

Unlock the secrets to an award winning Gen Z campaign at Marketing Summit 2024! Join Tamás Kiss, Retail Head at Samsung Electronics, Sancó Szabó, Senior Art Director at Publicis Groupe Hungary, and Tamás Trunk Dablty of SNEAKERNESS, as they reveal how to craft campaigns that truly resonate with Gen Z. Discover how to break traditional brand boundaries and foster genuine connections through the Jövőálló Akadémia (Futureproof Academy)—an initiative by Samsung Electronics that empowers Gen Z, breaks stereotypes, and builds a vibrant community. Learn more about the vision behind "Bennetek van, ami kell a holnaphoz"—a tagline empowering Gen Z to step up, learn, act and shape our future. 📍 Where: BRANDS & YOUTH FORUM stage, Müpa Budapest ⏰ When: 16:50, 19th of September #PublicisGroupeHungary #PublicisCreative