PwG Communication

𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐬 𝐦𝐮𝐜𝐡 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚 𝐯𝐢𝐬𝐮𝐚𝐥 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐚𝐧𝐝 𝐢𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐧𝐞𝐯𝐞𝐫 𝐢𝐠𝐧𝐨𝐫𝐞𝐝, 𝐧𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐭𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐬𝐢𝐳𝐞 𝐨𝐫 𝐥𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐢𝐭𝐬 𝐦𝐚𝐫𝐤𝐞𝐭. Let’s destroy three common myths about brand building that can slow down your growth, and explore the deeper, transformative aspects of brand building. Whether you’re a solopreneur or a company owner, understanding the meaning of branding is critical. 🌐For all details read the whole blog article (link in the first comment), by the end of it, you’ll have a clearer insight into this topic. #BrandBuilding #Branding #PersonalBranding #CompanyBranding #PwGcommunication

𝐁𝐞𝐡𝐢𝐧𝐝 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞. Behind it there are people, values, beliefs, actions, stories … etc. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐏𝐰𝐆 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐛𝐫𝐚𝐧𝐝? As many things as listed above. Firstly #values which are at the heart of the brand building consultancy. POWER values. I believe, POWER (Persistence, Ownership, Value-orientation & Vibrance, Empowerment, Reliability) elements are key ▪️ to proper client services, ▪️ to mutual beneficial partnerships, ▪️ to efficient team works, ▪️ to successful brands and businesses. I clarified my values years ago and they are still 100% valid and I couldn't express myself better. So, in case of PwG Communication services you can count on these values, they will drive your brand building - of course together with me. #Branding #BrandBuilding #BrandCommunication #PwGcommunication

𝐖𝐡𝐲 𝐢𝐬 𝐛𝐫𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐬𝐨 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? Understanding brand positioning is like knowing the secret ingredient to make your brand stand out. It’s crucial, no matter what industry you’re in. Why? Because it has a big impact on how your customers perceive and remember you. Here you are the 4 key steps what you should take when you lay the foundation of your brand positioning: 1️⃣ 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 – 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Identifying the patterns gives you insights to prepare and implement your brand and business in the proper way. 2️⃣ 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 – 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 It’s not just about what your competitors are good at. Find the gaps. 3️⃣ 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 – 𝐓𝐚𝐫𝐠𝐞𝐭 𝐆𝐫𝐨𝐮𝐩 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Search their pain points, explore their values, preferences, tone of voice and lifestyle. Use the language they use, tap into their aspirations, and address their fears. It’s important to know, who you talk to. Millennials, Gen Z, busy moms? Get into their shoes, align your communication style to their ones, while keeping your own values and staying authentic. 4️⃣ 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 – 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 Now it’s the time to clarify how you want to distinguish your brand on the market. How to clarify it? These are the points along which you can summarise your brand positioning: ▪️ Basis of Your Positioning ▪️ Brand Adjectives ▪️ Brand Perceptions ▪️ Pricing ▪️ Unique Value Proposition ▪️ Geographic Variations ❓Do you want to know what I exactly cover with these points? What should you include into them? 🌐Read my blog article for all details. Link in the first comment. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐠𝐨𝐚𝐥 𝐢𝐬 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐝 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐩𝐥𝐚𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬' 𝐦𝐢𝐧𝐝 𝐚𝐧𝐝 𝐡𝐞𝐚𝐫𝐭. #BrandPositioning #Branding #BrandBuilding #BrandCommunication #PwGcommunication

𝐇𝐨𝐰 𝐭𝐨 𝐩𝐮𝐭 𝐭𝐡𝐞 𝐞𝐬𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐚 𝐬𝐩𝐢𝐫𝐢𝐭 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧? This was the challenge we embraced with Hemingway Cult & Bar. This project aimed to build a place and brand that included sophistication, culture, and the legacy of Ernest Hemingway in the hospitality industry. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: ▪️ Short Timeframe for Bistro Opening ▪️ Sophisticated Target Audience ▪️ Establishing a Distinct Brand Identity ▪️ Crafting Catchy Communication 𝐆𝐨𝐚𝐥𝐬: ▪️ Build a Brand from Scratch ▪️ Establish Strong Branding ▪️ Differentiate in the Local Landscape ▪️ Engage Target Audience Effectively ▪️ Develop Launch Communication 𝐀𝐁𝐎𝐔𝐓 𝐓𝐇𝐄 𝐏𝐑𝐎𝐂𝐄𝐒𝐒 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: This research gave us key insights into what consumers like and want, laying a strong base for our next plans. 𝐓𝐚𝐫𝐠𝐞𝐭 𝐆𝐫𝐨𝐮𝐩 𝐚𝐧𝐝 𝐁𝐮𝐲𝐞𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Buyer persona descriptions guided the whole branding, making sure visuals and messages were well-targeted and attractive. 𝐋𝐚𝐮𝐧𝐜𝐡 𝐂𝐨𝐦𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Focused mainly on the short-term elements by selecting the optimal channels and methods for reaching and engaging with the audience in the launch period. 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐅𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Created the brand’s core elements – its personality with messaging incl. differentiating points, brand characteristics, values, story, and slogan. 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Defined a wireframe that laid out the user experience and site architecture and implemented the visual elements developed by the graphic designer. 𝐋𝐚𝐮𝐧𝐜𝐡 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧: Supported the communication with PR appearances in addition to social media communication. And the result? A place had been established that truly spoke for itself, offering a sip of the big world’s freshness with each visit. For more details read the whole case study about the branding of Hemingway Cult & Bar! Link in the first comment.🌐 #BrandLaunch #Branding #BrandBuilding #BrandCommunication #PwGcommunication

𝐇𝐨𝐰 𝐭𝐨 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐁𝟐𝐁 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐟𝐨𝐫 𝐚 𝐆𝐫𝐨𝐮𝐩 𝐨𝐟 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐢𝐧𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐦𝐨𝐥𝐝𝐢𝐧𝐠? In this #CaseSudy you'll find out ▪️ how to defined the positioning of AGS Group on the market, ▪️ how to develop their brand that reflects both professionalism and freshness, supports sales by strengthening brand awareness and professional reputation, ▪️ and how to refresh their all communication channels. 𝐓𝐇𝐄 𝐏𝐑𝐎𝐂𝐄𝐒𝐒: (amongst others) ▪️ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: included a deep dive into competitor analysis, comprehensive descriptions and definitions of target groups, SWOT analysis, and direct customer interviews. ▪️ 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: enclosed the development of brand positioning, a coherent brand architecture, a varied communication mix for short-, medium-, and long-term goals and also an action plan with a roadmap. ▪️ 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲: articulated values, mission-vision, encompassed the creation of essential brand and key messages for the umbrella brand, as well as for all sub brands, and defined the brand characteristics. ▪️ 𝐁𝐫𝐚𝐧𝐝 𝐕𝐢𝐬𝐮𝐚𝐥 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲: led to updated logos and a new brand look that reflected the brand positioning, and character. ▪️ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬' 𝐑𝐞𝐧𝐞𝐰𝐚𝐥: restructured wireframes, renewed content and copy to more effectively convey the group of brand and its key messages. ▪️ 𝐏𝐑 𝐂𝐨𝐦𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: covered PR comm plan as well as the launch of the execution. ▪️ ... This case study showcases the development of #AGSGroup to take its B2B branding and brand communication to a next level, to reflect the company’s inherent professionalism while introducing a fresh perspective to its existing narrative. 🌐 Would you like to learn more? Dive deeper into this case study: link in the first comment. AGS Engineering AGS Tool Service #BrandDevelopment #Branding #BrandCommunication #PwGcommunication

Before starting any types of communication (be it the first step in your brand building, a certain communication campaign or just a simple post), 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐧𝐤 𝐨𝐯𝐞𝐫 𝐖𝐇𝐀𝐓'𝐒 𝐈𝐍 𝐈𝐓 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. 𝐷𝑜 𝑦𝑜𝑢 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑚𝑦 𝑓𝑜𝑟𝑚𝑒𝑟 𝑝𝑜𝑠𝑡𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐ℎ𝑒𝑐𝑘 𝑙𝑖𝑠𝑡 𝑤𝑖𝑡ℎ '4+1 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠'? If not, check them out. 𝑵𝒐𝒘 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒊𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒍𝒂𝒔𝒕 (+1) 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏: 𝑾𝒉𝒂𝒕'𝒔 𝒊𝒏 𝒊𝒕 𝒇𝒐𝒓 𝒕𝒉𝒆𝒎? When you know the answers on the first four questions - ’why’, ’who’, ’what’ 'how' - then double-check your planned communication and clarify 'what is in it for them’. 𝑪𝒍𝒂𝒓𝒊𝒇𝒚 𝒕𝒉𝒆 𝒂𝒅𝒅𝒆𝒅 𝒗𝒂𝒍𝒖𝒆 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/𝒔𝒆𝒓𝒗𝒊𝒄𝒆. Firstly generally, then in the certain context for your potential customers. Imagine yourself in your potential customers’ situation and answer these below questions: ▪ What is your target customers' problems (pain points)? Can you indeed solve them with your solution? Yes? - How can you solve them? ▪ What is your target groups' desires? Can you help them reach / fulfill those ones? Yes? - How can you help them reach those desires? ▪ Are your messages clear and expressive enough to convey your benefiting solutions? Yes? - Well done. No? - Fine-tune them. 𝑻𝒉𝒆 𝒎𝒐𝒓𝒆 𝒄𝒍𝒆𝒂𝒓𝒍𝒚 𝒚𝒐𝒖 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒆, 𝒕𝒉𝒆 𝒎𝒐𝒓𝒆 𝒄𝒐𝒏𝒗𝒊𝒏𝒄𝒊𝒏𝒈 𝒚𝒐𝒖 𝒂𝒓𝒆 𝒂𝒏𝒅 𝒕𝒉𝒆𝒓𝒆𝒇𝒐𝒓𝒆 𝒚𝒐𝒖𝒓 𝒐𝒗𝒆𝒓𝒂𝒍𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒎𝒐𝒓𝒆 𝒆𝒇𝒇𝒊𝒄𝒊𝒆𝒏𝒕.. 📩 For more (brand) communication tips that will cover another tips like emotionally affecting messaging, subscribe to my newsletter! Link in the first comment. #BrandBuilding #Marketing #PR #BrandCommunication #PwGcommunication

Before starting any types of communication (be it the first step in your brand building, a certain communication campaign or just a simple post), 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐧𝐤 𝐨𝐯𝐞𝐫 𝐇𝐎𝐖 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞. 𝐷𝑜 𝑦𝑜𝑢 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑚𝑦 𝑙𝑎𝑠𝑡 𝑝𝑜𝑠𝑡𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐ℎ𝑒𝑐𝑘 𝑙𝑖𝑠𝑡 𝑤𝑖𝑡ℎ '4+1 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠'? If not, check them out. 𝑵𝒐𝒘 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒊𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒇𝒐𝒖𝒓𝒕𝒉 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏: 𝑯𝒐𝒘? IF you know the answers on the first three questions - ’why’, ’who’, ’what’ - THEN you can think about the question ’how’. Yes, without knowing exactly why you are going to communicate, who you want to reach, and what are your key messages, I don't recommend to plan the 'how' part. 'How to communicate' covers amongst others: ▪ Comms channels ▪ Comms tools ▪ Specific types of content ▪ Tone of voice ▪ Delivery form ▪ Comms timing ▪ Comms intensity ▪ etc. 𝑻𝒉𝒆 𝒎𝒐𝒓𝒆 𝒑𝒓𝒆𝒄𝒊𝒔𝒆𝒍𝒚 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘, 𝒉𝒐𝒘 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒆, 𝒕𝒉𝒆 𝒎𝒐𝒓𝒆 𝒆𝒇𝒇𝒊𝒄𝒊𝒆𝒏𝒕 𝒂𝒏𝒅 𝒆𝒂𝒔𝒊𝒆𝒓 𝒆𝒙𝒆𝒄𝒖𝒕𝒊𝒐𝒏 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒉𝒂𝒗𝒆. 📩 For more tips, subscribe to my soon-to-be-launched newsletter! Link in the first comment. #BrandBuilding #Marketing #PR #BrandCommunication #PwGcommunication

Before starting any types of communication, 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐧𝐤 𝐨𝐯𝐞𝐫 𝐖𝐇𝐀𝐓 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭(𝐬) 𝐚𝐧𝐝 𝐛𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬? 𝐷𝑜 𝑦𝑜𝑢 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑚𝑦 𝑙𝑎𝑠𝑡 𝑤𝑒𝑒𝑘𝑠' 𝑝𝑜𝑠𝑡𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐ℎ𝑒𝑐𝑘 𝑙𝑖𝑠𝑡 𝑤𝑖𝑡ℎ '4+1 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠'? If not, check them out. 𝑵𝒐𝒘 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒕𝒉𝒊𝒓𝒅 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏: 𝑾𝒉𝒂𝒕? Be it the first step in your brand building, a certain communication campaign or just a simple post, always be aware of 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒕𝒂𝒍𝒌 𝒂𝒃𝒐𝒖𝒕 𝒂𝒏𝒅 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒚𝒐𝒖𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒓𝒆𝒎𝒆𝒎𝒃𝒆𝒓𝒔 𝒐𝒏 - namely your product(s) / service(s) and your belonging key messages. ▪ Remember what your products are about, what kind of problems they can solve for your target group ▪ Know those benefits (points of parity) that you offer, but your competitors offer, too, and know those ones (points of difference), which are clear differentiations from them ▪ Draft your certain key messages according to these facts and according to your actual business and communication goals And one more thing: 𝑬𝒗𝒆𝒓𝒚 𝒕𝒊𝒎𝒆, 𝒆𝒗𝒆𝒓𝒚𝒘𝒉𝒆𝒓𝒆 𝒃𝒆 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕 𝒊𝒏 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒘𝒉𝒊𝒄𝒉 𝒊𝒔 𝒕𝒉𝒆 𝒃𝒂𝒔𝒊𝒔 𝒐𝒇 𝒂 𝒔𝒕𝒓𝒐𝒏𝒈 𝒃𝒓𝒂𝒏𝒅. Subscribe to my newsletter for more tips on how to communicate consistently. Link in the first comment. #Branding #Marketing #PR #BrandCommunication #PwGcommunication

Before starting any types of communication, 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐧𝐤 𝐨𝐯𝐞𝐫 𝐖𝐇𝐎 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐠𝐫𝐨𝐮𝐩? 𝐷𝑜 𝑦𝑜𝑢 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑡ℎ𝑒 𝑙𝑎𝑠𝑡 𝑝𝑜𝑠𝑡𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐ℎ𝑒𝑐𝑘 𝑙𝑖𝑠𝑡 𝑤𝑖𝑡ℎ '4+1 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠'? If not, check them out. 𝑵𝒐𝒘 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒆𝒄𝒐𝒏𝒅 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏: 𝑾𝒉𝒐? Be it the first step in your brand building, a certain communication campaign or just a simple post, always be aware of 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒓𝒆𝒂𝒄𝒉 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒎𝒆𝒔𝒔𝒂𝒈𝒆𝒔. ▪ What is your target customers' problems (pain points) or desires? ▪ How do your product/service solve those problems or fulfill those desires? ▪ What is your target customers' demographics, characteristics, interests? ▪ What are your key benefits to them? It is crucial to clarify who is your target group, because your whole communication (channels, tools, messages, style etc.) must be adjusted accordingly. 𝑻𝒉𝒆 𝒎𝒐𝒓𝒆 𝒑𝒓𝒆𝒄𝒊𝒔𝒆𝒍𝒚 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘, 𝒘𝒉𝒐 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒕𝒂𝒓𝒈𝒆𝒕𝒆𝒅, 𝒕𝒉𝒆 𝒎𝒐𝒓𝒆 𝒆𝒇𝒇𝒊𝒄𝒊𝒆𝒏𝒕 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒉𝒂𝒗𝒆. For more (brand) communication tips, subscribe to PwG newsletter, it's coming soon! https://lnkd.in/dVJp8idp #BrandBuilding #Marketing #PR #BrandCommunication #PwGcommunication

Before starting any types of communication, 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐧𝐤 𝐨𝐯𝐞𝐫 𝐖𝐇𝐘 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞, what is the goal of that communication? 𝐷𝑜 𝑦𝑜𝑢 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑚𝑦 𝑙𝑎𝑠𝑡 𝑤𝑒𝑒𝑘'𝑠 𝑝𝑜𝑠𝑡 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐ℎ𝑒𝑐𝑘 𝑙𝑖𝑠𝑡 𝑤𝑖𝑡ℎ '4+1 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠'? If not, check it out. 𝑵𝒐𝒘 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒇𝒊𝒓𝒔𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏: 𝑾𝒉𝒚? Be it the first step in your #BrandBuilding, a certain #BrandCommunication campaign or just a simple #SocialMediaCommunication, every time be aware of its goal. 𝑻𝒉𝒆𝒓𝒆 𝒄𝒂𝒏 𝒃𝒆 4 𝒕𝒚𝒑𝒆𝒔 𝒐𝒇 𝒈𝒐𝒂𝒍𝒔 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏: ▪️𝐁𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 - Reaching new people, introducing your brand and product to them with all features and benefits. ▪️𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 - Providing some insights, trial opportunity to potential customers to engage them, giving some 'look and feel', some taste, some demo of your product to nudge them towards purchase. ▪️𝐒𝐚𝐥𝐞𝐬 - Convincing potential customers to buy your product with special offers, call to action messages supported by a strong promo communication. ▪️𝐁𝐫𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 - Making committed your customers and followers for long-term with follow-up comms, VIP treatment and information, involving them in your product development, engaging them to be your brand advocator, and convincing them to buy your product again or choose another product from your portfolio. And remember: 𝑪𝒉𝒐𝒐𝒔𝒆 𝒂𝒏𝒅 𝒂𝒑𝒑𝒍𝒚 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔, 𝒕𝒐𝒐𝒍𝒔, 𝒕𝒚𝒑𝒆𝒔 𝒐𝒇 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒂𝒏𝒅 𝒃𝒓𝒂𝒏𝒅 𝒎𝒆𝒔𝒔𝒂𝒈𝒆𝒔 𝒂𝒄𝒄𝒐𝒓𝒅𝒊𝒏𝒈 𝒕𝒐 𝒕𝒉𝒆 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒈𝒐𝒂𝒍𝒔 𝒇𝒓𝒐𝒎 𝒂𝒃𝒐𝒗𝒆 𝒍𝒊𝒔𝒕! Learn more, subscribe to PwG newsletter! https://lnkd.in/dVJp8idp #Branding #PwGcommunication