dentsu Indonesia

Dentsu Creative Indonesia and POCARI SWEAT shake up Ramadan marketing with a bold horror-comedy commercial, ‘Cairan Tubuh Bocor, Emang Bikin Horor' (“Losing Body Fluids? That’s a Horror!”). Breaking through the saturated Ramadan ad space by leveraging the paradox of Ramadan and horror, this campaign positions POCARI SWEAT as the ideal solution for maintaining hydration during the holy month. Puspita Winawati, Marketing Director at PT. Amerta Indah Otsuka, commented, “Ramadan is one of the most important moments for POCARI SWEAT, and each year, we challenge ourselves to find new ways to connect with our audience. We’ve seen how hydration awareness spikes during Ramadan and this year’s campaign allows us to reach people in an unexpected yet relevant way. For years, dentsu Indonesia’s team has been a great partner in pushing creative boundaries, and we’re excited to see how this campaign sparks conversations around hydration during the holy month.” Rangga Immanuel, Executive Creative Director at Dentsu Creative Indonesia, commented, “This is the first time that a brand in Indonesia has embraced horror for a Ramadan campaign, and we’re proud to lead the way. At dentsu, we always seek fresh, insight-driven ideas that break through the clutter, and the surge in horror content consumption during Ramadan presented an unexpected yet powerful opportunity.” Watch the viral sensation that’s got everyone talking: https://lnkd.in/dv-fFXJF Connect with us to create impactful campaigns: dentsu.indonesia@dentsu.com / hello.sea@dentsu.com #dentsuSEA #dentsuIndonesia

Ramadan is not just about fasting—it’s about gratitude, patience, and giving. May this month bring you closer to peace and purpose.   Dentsu Indonesia mengucapkan selamat menunaikan ibadan puasa! 🌙✨   This visual is beautifully crafted by Dentsu Creative Indonesia.   #dentsuIndonesia

♻️ Innovation meets sustainability: Scholar Panel transforms 2,000+ recycled suitcases into a noise reduction solution, improving classroom environments for children near Indonesia’s busiest airport.   Aldila Adininggar, Senior Marketing Communications Manager at Samsonite Indonesia, commented: “At Samsonite, we believe travel should not only bring comfort but also create a positive impact. Partnering with dentsu Indonesia has allowed us to transform an often-overlooked challenge into a meaningful solution. Their expertise in concept and execution has been instrumental in bringing Scholar Panel to life. This initiative goes beyond upcycling—it’s a testament to our commitment to sustainability and innovation, turning our trade-in program into a force for real change in communities.”   Defri Dwipaputra, Executive Creative Director, Dentsu Creative Indonesia, commented, “Scholar Panel is a testament to the power of creative problem-solving and collaboration. Our team immersed themselves in understanding the challenge—conducting on-ground research to analysing acoustic data to uncover the best possible approach. Through rigorous ideation and prototyping, we developed a solution that not only repurposes Samsonite’s discarded luggage but also effectively mitigates noise pollution. It’s a perfect example of how cross-collaboration and strategic creativity can turn a pressing issue into a tangible and meaningful impact for students.”   Connect with us to create impactful campaigns: dentsu.indonesia@dentsu.com / hello.sea@dentsu.com   #dentsuSEA #dentsuIndonesia

Dentsu Indonesia has made style accessible to the colour blind, with the Inclusivision Project, a ground breaking initiative for Honda Stylo to redefine accessibility in motorcycle design.   In collaboration with Reza Arap, a well-known Indonesian influencer and the first-ever color blind designer to work on a motorcycle, a unique Stylo 160 was created to showcase that style isn’t just about what you see—it’s about how you express yourself. ✨ Innovative Color Simulation Technology to design a bike the color blind can truly experience. ✨ Interactive Website allowing users to see and customize the bike through the lens of color blindness. ✨ Reverse Ishihara Code Billboards offering exclusive discounts only visible to the color blind.   The impact? ✅ 18,000+ custom Stylo 160 designs created in just one week! ✅ 111M+ people reached through campaign content. ✅ A national conversation sparked about color blindness and inclusivity.   Connect with us to innovate to create impactful campaigns for all: dentsu.indonesia@dentsu.com / hello.sea@dentsu.com #dentsuSEA

Icownic Patch Community is a unique engagement campaign for Ultra Milk launched by dentsu Indonesia in collaboration with MOT, Gaspack, and Maleo, that has created a dynamic Web3 community where users can access exclusive content, connect with like-minded individuals, and participate in Ultra Milk’s activities—all powered by Discord.    Launched to foster deeper engagement and connection with Ultra Milk's young audiences, Icownic Patch Community, is now a thriving digital space with over 59,000 members—and growing! 🔗 Join us: https://lnkd.in/gTpytWJB Connect with us to create impactful campaigns: hello.sea@dentsu.com #dentsuSEA #dentsuIndonesia

With microsleep being the leading cause of fatal accidents on one of Indonesia's longest toll roads, Dentsu Creative Indonesia created WAKEUPADS - Microsleep Breaker, for PT Jasa Marga (Persero) Tbk, Indonesia’s largest toll road operator, in a bid to help drivers stay focused on the roads. The award-winning campaign innovatively flipped the famous Indonesian lullaby “Nina Bobo” by beta waves, and these ads automatically played at high-risk points using Spotify’s geofencing technology. WAKEUPADS - Microsleep Breaker is an award-winning campaign recognised at the Citra Pariwara Advertising Festival 2024: 🏅 GOLD - Innovative Use of Audio 🥈 SILVER - Banners and Other Rich Media 🥈 SILVER - Innovative Use of mobile and apps marketing 🥈 SILVER - Innovative Use of Technology 🥉 BRONZE - Branded Utility/Tools 🥉 BRONZE - Technology and Touch Point Innovation Connect with us to create impactful campaigns: dentsu.indonesia@dentsu.com / hello.sea@dentsu.com #dentsuIndonesia

This year, I’m honored and thrilled to announce that I’ll be joining the PR jury for D&AD Awards 2025. Over the years, I've been inspired by some of the best work from this festival and this time, I get to be on the other side. I've always believed in the power of creativity to push boundaries and make an impact. I’m excited to celebrate the very best ideas that redefine excellence. I can’t wait to see all your entries! Head over to D&AD website now to get started: https://lnkd.in/gs6f4bcg

We're smashing it with our fellow #dentsuSEA teams, ringing in a great start to 2025 as one cluster!   From award-winning campaigns to the first-ever IP Expo Indonesia. January: A success ✅🥳 with more to come for the rest of 2025! 👏🏼

Kicking off February with incredible news! 🎉 For the first time, we’ve claimed the #1 spot in the R3 Business League under Dentsu Creative Indonesia—a true testament to our team’s dedication and hard work. This achievement reflects our relentless pursuit of excellence, creativity, and collaboration. A huge shoutout to our incredible team whose passion and commitment continue to drive us forward! #dentsuIndonesia

Not everything is a 'sign' from above ☁️ “The Scarier Truth”, a clever digital-to-print campaign by Dentsu Creative Indonesia for Cargloss Group Water Shield shifted the awareness from superstition to the real dangers of water leaks in structural damage 💧🏠, by painting the misconceptions of Pareidolia.    The campaign achieved impressive results, including a 4.84% engagement rate and an 87% increase in clicks to the e-commerce link. Connect with us to create impactful campaigns: dentsu.indonesia@dentsu.com #dentsuIndonesia