Teads

Fanta Expands Brand Presence with CTV Native Omnichannel Campaign in Romania Fanta in partnership with EssenceMediacom and Teads, has launched an omnichannel campaign designed to enhance brand exposure across multiple screens. The campaign strategically places CTV Native Units directly on Smart TV home screens, including brands like LG and Hisense. This enables Fanta to reach a broader audience in the intimate setting of the living room, ensuring the brand's visibility in premium, brand-safe environments. Alongside these CTV placements, Teads’ InRead formats on mobile, desktop, and tablets provided a seamless extension of the campaign, maximizing reach and engagement. Amalia Necula, Senior Digital Account Manager at EssenceMediacom, shares:  “We set out to amplify the presence of the Fanta brand in an innovative way, through premium, well-targeted ads, focusing our marketing mix on InRead and connected TV (CTV) formats for a richer experience offered to the public. We are excited to be one of the first companies to test these new CTV channels and to reach our audience on various devices, in ultra-premium, brand-safe environments". Check out the press release for more insights from the campaign here: https://lnkd.in/dnmD-DeE #fanta #essencemediacom #teads #omnichannel #ctv #casestudy #bestinglassadvertising

The advertising industry is constantly evolving, especially when it comes to measurement. The recent shift beyond traditional metrics like clicks and views has been transforming how brands can engage with their audiences. In the latest episode of IMA’s Real Talk podcast, Steven Sambrooks, Creative Strategy Director at Teads UK, explores the power of emotional connections in advertising, explains how creatives make a difference in driving attention, as well as the role that attention plays in enhancing brand growth. Learn more: https://lnkd.in/ezQsUcYX #Advertising #AdTech #DigitalMarketing #Creative #Attention #Measurement #AdTech

The 2024 Paris Olympics captured global attention like never before! 🌍 🏅 With viewership up 79% to 34.5M, these Games broke records and sparked conversations. Our Teads Media Barometer analyzed data from 3,000+ premium content partners to reveal top insights: • Tokyo vs. Paris: Engagement comparison • Opening Ceremony: More attention than the Closing • Younger audiences: High engagement • Top athletes: Most pageviews • Most enthusiastic viewership nations • Most talked about champions • Emerging sports and defining moments Get the full 2024 Teads Olympics Roundup now! https://hubs.li/Q02MDXh70 #Paris2024 #Olympics #MediaInsights #2024ParisOlympics #Contextual

Teads and Outbrain’s merger signals a major leap in bridging performance marketing with branding excellence. Industry leaders are already highlighting the potential of this alliance to reshape the Open Internet landscape, unlocking new opportunities for both publishers and advertisers. As Jessica Jones Studholme, EVP of Sales and Revenue Operations at BDG, puts it: “With Teads and Outbrain’s client bases complementing each other, it opens up a bigger opportunity for Bustle Digital Group.” Stay tuned for more updates as we approach the next chapter in this exciting journey. Read the news >> https://hubs.li/Q02JJrRW0

Where do viewers engage first when they turn on their TVs? 📺✨ With smart TV home screens dominating the primary point of entry for 38% of audiences, CTV Native ads offer a massive awareness opportunity for brands to make a powerful first impression right in the living room. Why does this matter? The TV home screen has become the new front door for engagement. CTV Native seamlessly integrates high-impact ads directly into smart TV interfaces, enhancing visibility without disrupting the user experience. With premium placements on leading TV OEMs, this is where awareness meets precision—right as viewers turn on their screens. Learn more about leveraging CTV Native Home Screen placements to connect and own the moment across the glass. https://hubs.li/Q02M9vBR0 #CTVNative #SmartTVAdvertising #Omnichannel #Homescreen #Awareness

In a refreshing twist on the typical tech and media interviews, Teads’ Global CMO, Natalie Bastian, recently sat down with TVREV for their “Explain it to a Teenager” series. In the segment, Natalie discussed how Teads revolutionized digital advertising by introducing video in-read ads to premium online publishers like Sports Illustrated and Vogue, offering brands a way to reach consumers through engaging content. She also emphasized the importance of clear messaging in marketing and how it drives success for companies across the globe. Through the eyes of a teenager, Natalie made complex concepts accessible, underscoring the crucial role marketing plays in every business's success. She highlighted Teads' ability to connect global brands with consumers through thousands of premium publishers, utilizing advanced technology to target audiences effectively. Her advice to young people? Dive into marketing early—it's a field that touches every industry and is essential for any business to thrive. Watch the full interview to learn more about how Teads is making waves in the ad tech industry and why marketing is a vital skill for the future. >>> https://hubs.li/Q02LvxXy0

Victoria’s Secret & Co. partnered with Teads to boost sales in Peru by focusing on their popular mist and lotions collection. The campaign set out to engage relevant audiences and strengthen brand visibility, using a mix of contextual ads and premium placements to drive both online traffic and conversions for their self-care line. Launched in April 2024, the campaign successfully leveraged targeted audience strategies and a curated mix of premium publishers, surpassing performance benchmarks and delivering strong results. Key results: • Over 7,400 high-quality visits • 1,000+ items added to carts • 65% landing rate (20% above benchmark) • 50% boost in time spent on site This success story shows how a strategic blend of targeted approaches and Teads' innovative solutions can deliver impactful results. Maximize key shopping moments like Back To School and the holiday season for your brand. Get the full story on the blog >> https://hubs.li/Q02LvOm70 #Retail #Ecommerce #Results #CaseStudy #Measurement #Contextual #Contextualtargeting #BTS #BackToSchool #Holiday2024 #Success

El último estudio de comportamiento de Teads dio a conocer los diferentes hábitos de consumo de los latinoamericanos de cara a la próxima temporada de descuentos, para que las marcas lo puedan aprovechar. Mayra Contreras Paula Wilhelm Josefina Allende Ramírez Arella Zambrano Cecilia Cepeda Prom

As the Paris Olympics captivated the world, our Teads Media Barometer highlights a key insight: the Opening Ceremony outshined the Closing Ceremony, drawing 30% more page views globally. The Opening Ceremony sparked widespread interest with its artistic references to The Last Supper, surprise appearances by Celine Dion, Snoop Dogg, and Lady Gaga, and the iconic Torch Relay with an artistic twist. The Closing Ceremony, while generating interest, didn’t quite match the buzz. Key moments included the handover to Los Angeles for the 2028 Games, emotional farewell speeches, and a celebration of French culture featuring singing and the Olympic flag. Leveraging contextual intelligence from our direct relationships with 3,000+ content partners, Teads data enables brands to identify key moments of heightened consumer engagement across all screens, empowering them to own the moment, the screen, and the audience at times right for your business. 🔗 Read more Olympics Insights on our blog >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OpeningCeremony #ClosingCeremony #OlympicGames #SportsMarketing #SportsFans #NBC #Peacock #CelineDion #LadyGaga #TheLastSupper #TorchRelay #LosAngeles2028 #OlympicFlag #GoldMedal #MedalCount #DataInsights #MarketingTrends

Break Through This Cyber Week: Last year's Cyber Week set a new standard, with online sales soaring to a record-breaking $34.9B. This year, 65% of holiday shoppers are poised to maintain or increase their spending, with Gen-Z and Millennials leading the charge. Own the Moment with Teads: Capture the spotlight during Black Friday weekend with Teads' high-impact Reachcast InRead placements, seamlessly integrated within contextually relevant and premium, brand-safe environments. Key Benefits: • Maximize Brand Awareness: Dominate key moments or entire days. • Contextual Relevance: Be present where shoppers are most engaged. • High-Impact Impressions: Guarantee visibility with our In-Read format. Go omnichannel and connect with shoppers across all screens, especially with two-thirds of consumers planning to spend during Black Friday-Cyber Monday week. Download the one sheet to learn more: https://hubs.li/Q02LcmRx0 #holiday2024 #holidayshopping2024 #blackfriday #cybermonday #cyber5