🌍✈️ Brazil24: A Journey of Connection and Sustainability ☕️ Our very own @gail recently embarked on an unforgettable journey to Brazil, exploring the heart of coffee production and deepening relationships with dedicated producers. Throughout the week, Gail visited several remarkable farms, including Fazenda Bela Vista, Fazenda Pinherios, Fazenda Mirante, Fazenda Do Salto, and Fazenda São Lourenço, where she witnessed innovative practices that prioritise sustainability and quality over quantity. From mechanised harvesting and solar energy at Fazenda Pinherios to the commitment of small-scale producers like Antonio at Fazenda São Lourenço, each visit reinforced the deep-rooted dedication of these farmers to their craft. At Coopasv, Gail learned about the cooperative’s crucial role in supporting small producers, enhancing quality, and ensuring fair trade practices. The cooperative’s initiatives, including competitions for female producers, highlight the importance of empowering communities and recognising the contributions of women in coffee farming. Gail’s experience at Volcafe HQ and the Coffee Laboratory revealed the complexities of the coffee supply chain, emphasising the significance of traceability and quality assurance. This journey reaffirmed that every cup of coffee tells a story, rooted in the passion and hard work of the farmers who cultivate it. By travelling to origin, Gail not only expanded her knowledge but also strengthened Bell Lane’s commitment to sustainable sourcing and meaningful partnerships. A heartfelt thank you to everyone who made this journey possible! 🙏🇧🇷✨ To find out more details about Gail’s trip, be sure to check out our latest blog post — link in bio! #Brazil24 #CoffeeOrigin #SustainableSourcing #DirectTrade #BellLaneCoffee #CoffeeJourney
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