CW8 Communications

As we mark the 5-year anniversary of CW8, we take an exciting step into the next phase of our journey. It’s ‘goodbye’ to the bold neon glow and bright pink of our highly-charged start-up phase – but we can promise you that we won't be losing any of the creativity, innovation, flair, and disruptive thinking that has come to define our business.    CW8, now represented by clean lines and high contrast colours, embraces the modernity and clarity of purpose that we offer our clients. Our updated logo will be presented in a range of colours, signifying our diversity of expertise to meet our clients’ needs; and our new website will follow soon. Today, our teams continue to focus on being the proud and hard-working strategic partner of choice for companies on the forefront of innovation, purpose, and progress around the world. Whether through Communications and PR, Corporate Affairs, Strategy and Insights, Sustainability, Investor Relations, Crisis and Issues Management, Media Training, Project Management, or ESG advisory services, our mission is simple and utterly clear: We Build Trust. Here's to the next 5 years, and more, to come!  Seán Pattwell

“There is always a fight, flight or fright response to a crisis, no matter how experienced the leadership team.” 👊🏻 ✈️ 😱 It was nice to be able to share some thoughts with Evie Barrett / PRWeek UK on how brands and companies should react if they are pulled into political crisis. ⚠️🚨🚫 Crisis Management can be a great misnomer for those outside of the PR industry, because it implies way more control than the reality of the situation. The fact remains that any crisis is about managing how YOU and your business responds to it, hopefully by considering your stakeholders’ needs above all else. In our experience, the proportionality, timeliness and context of response can be one of the most overlooked aspects of crisis management - particularly as emotions run high, bias jumps in defence, and everyone fears the vacuum of silence. For any company, it can be as simple as getting your response framework right, rooting decisions in sound and objective assessments, and working to take the heat from whatever is feeding the headlines - particularly in an era where the news cycle moves at alarming pace 📰 At CW8 Communications, we have refined our crisis management experience in a diverse range of markets, sectors, and scenarios across the globe, to provide our clients with a response framework that puts outcomes above all else. Trust is hard earned - it’s essential to protect it. https://lnkd.in/eWfRk59P

I was delighted to contribute to Spencer Recruitment's monthly newsletter with a brief overview of my career and learnings (so far)! ⏳ Some of the main things I reflected on include: - a superb, baby-faced start where I was shown the ropes by incredible PR pros at a work experience gig with Pembroke (then Michael O'Keeffe, Kelli O'Keeffe, Ciara Cashen, Natalie Tennyson, Kelley Cousins and many greats of the Irish Comms industry!) 🙏 - the chance to live, travel and work internationally, collaborating with people from a range of cultures and countries around the world 🌍 - the idea to write a book, and what I learned from the experience of publishing Tailored Thinkers 📙 - the opportunity to deliver impactful work on the global frontier of emerging technologies, corporate affairs, and sustainability since joining Seán Pattwell, Caroline Power and the team at CW8 🚀 - what the rise of AI adoption means for a PR industry that has always proven its ability to adapt, adopt and thrive in a changing world 🤖 Thank you to Brendan Madden, Sinéad Goldrick and the team for the chance to contribute! CW8 Communications

My annual pilgrimage to the Alma Mater! Ahead of some exciting client meetings in Milan tomorrow, I was delighted to stop by Technological University Dublin today to speak to the MA in Public Relations class about International PR & Strategic Communications. 🌍 This career can take you anywhere. 🌎 This year, I stepped into the auditorium with the intention to give some sense of the fortunate position I find myself in - a graduate of the course, a leader in CW8 Communications, a diverse and multinational career so far… And yet, all I could think and talk about is that there is much potential for what’s ahead in this industry that is constantly changing and evolving! This year’s class have again shown me that the future of the industry is bright, and Irish graduates are increasing looking to contribute to our globalised, borderless working world. At CW8 Communications, we do just that. I can’t wait to see more graduates adapt and thrive in this fast-paced world as they come through our doors in the near future!

Happy International Women's Day! ♀ CW8 is very proud to employ, partner with, and work for some of the most incredible women in their respective industries. We want to take brief moment to recognise the remarkable contributions they continue to make for our business. Today, we’re taking a moment to (publicly!) recognise the remarkable contributions they continue to make for our business ✨ #IWD2024

A chance to reflect on last week 🇫🇷 I had the great pleasure of moderating a discussion on the 'Elevation of Excellence' for the Luxury industry, in one of the most incredible rooms you can imagine. ⚜ Over the course of these discussions with the industry's biggest leaders and brightest minds, I wanted to highlight some key points that really stood out... 🔊 Connected products - Thanks to a growing range of secure, blockchain-enabled digital tags, labels and QR codes, consumers will come to expect that all luxury products will have a connected element. This will include upstream and downstream info, brand materials, and even customer benefits and rewards. ⛓ Blockchain is a (great) tool - A big message this year was the reframing of blockchain from a '3.0 of the internet' to simply the best, most secure, and most viable solution for many of our future needs. Most people don't need to go deep on the technology infrastructure, let's just focus on what it can help to enable. ⚖ EU regulation is coming - DPP law will set a new requirement for all products that pass through the EU. Compliance will be a minimum, brands will really be judged on what value and utility they add to enhance the customer experience. 🤝 IRL matters - As always, these events prove the value of real-world experiences. Brands that are seeing the most success with their Web3 projects combine digital access, products and benefits with a token-gated physical product or experience. If I was lucky enough to connect with you or meet you last week in Paris, make sure to drop a comment and let me know what you think! A huge thank you again to Future+, Ashumi Sanghvi and her MAD Global team for hosting. CW8 Communications | Seán Pattwell | Rachel McHugh

As we close out another incredible year at CW8, we want to wish all our clients, colleagues, partners, families and friends a very happy Holiday season - however, and wherever you may celebrate 🎄🌏 As a leadership team, we also wanted to take a moment to reflect with pride on the character, commitment, creativity and collaboration of our remarkable people in supporting the truly impactful work of our clients across the globe. Simply put, we build trust - and you can trust that 2024 will be a big year ahead! Seán, Caroline, Colm

Our Chief Executive and Founder Seán Pattwell was delighted to be in Dubai on the eve of COP28 UAE to deliver a briefing to our client Pure Harvest Smart Farms and their leadership and management teams ahead of a very busy couple of weeks. Pure Harvest Smart Farms is one of the key UAE native companies exhibiting as part of COP28 UAE in the UAE. We are proud to support a client who is constantly working to produce food in a more environmentally sustainable way in one of the harshest and most challenging environments. This next few weeks will facilitate a critically important dialogue for world leaders to take decisions which will safeguard our planet. #cop28 #cop28uae #climate #sustainability #strategiccommunications

🎙️ Our Founder and Chief Executive Seán Pattwell sat down with The LifeLab Podcast to discuss his career, the first five years of CW8 Communications and reflect on life’s purpose - be sure to listen and subscribe. 👇 🎧

We are delighted to announce the appointment of Erica Caslin as Associate Director in our Corporate Affairs practice at CW8 Communications. Erica joins us from Brown Thomas Arnotts, where she was a key member of the PR and Marketing team, bringing with her a wealth of experience in luxury retail. 
In her previous role at Brown Thomas Arnotts, Erica demonstrated exceptional skills in crafting and executing strategic communications in the luxury retail sector. Her expertise in PR and marketing will undoubtedly contribute to our continued success in serving corporate clients. 
 This appointment comes at an exciting time for CW8 as we continue to see heightened interest in our services globally. Erica's proficiency and background in luxury will further diversify our capabilities, ensuring we remain at the forefront of meeting our clients' evolving needs. 
Erica reports to our Head of Corporate Affairs and Managing Director - Colm Woods, and we look forward to the valuable contributions she will make to our team. Please join us in welcoming Erica to the CW8 family! 
#luxury #communications #AI #web3 #fashion #pr #technology #sustainability Erica Caslin Colm Woods