Core Research

From our latest Consumer Mindset report: 📰 In July, Anti-immigration demonstrations in Coolock had the highest level of public awareness. News beyond Ireland also attained high public awareness. While people believed the shooting of Trump was significant, people found Joe Biden’s decision to pull out of the US Presidential race to be more significant. 💶 Since March 2024, the inflation rates have been stabilising and remain under 3%. Even though cost of living concerns are still on the higher side, a positive trend can be observed when it comes to optimism for overcoming Inflation. 🙂 Since April 2024, the number of people who claim they are happy has been rising month-on-month. 47% of people in August say they are 'happy'. Read the full report now... https://lnkd.in/eGgz-zmV

As a member of ESOMAR, we wish everyone a very happy International Market Research Day!🎉

Read the full report at https://lnkd.in/dezW7yA9

In the realm of dating and relationships, Ireland presents a vibrant tapestry of modern love, blending tradition with digital innovation. Core Research reveals compelling insights into how love and friendship are navigated in today's society: 💔 Valentine's Day Views: Over 75% perceive Valentine's Day as overly commercialized, signaling a craving for more genuine expressions of love. 💑 Digital Love: Dating apps reign supreme among 18–34-year-olds as the primary avenue for meeting partners, showcasing the significant impact of technology on romantic connections. 🤝 Traditional Ties: Despite the digital age, meeting through friends remains the preferred method for forming relationships, emphasizing the enduring value of personal connections. 😔 Loneliness in the Digital Era: A notable 66% of singles report feelings of loneliness, highlighting the complex interplay between connectivity and isolation in the digital landscape. 📱 The Social Media Paradox: While 59% find social media facilitates meeting new people, a significant portion still yearns for traditional, in-person encounters. 🌐 Friendship Frontiers: With 40% eager to expand their social circles, the research underscores the importance of platonic relationships alongside romantic ones. As businesses and professionals, understanding these dynamics can inform how we approach wellness, community building, and technology in our services and workplace cultures. Ireland's 2024 love landscape invites us to reflect on the changing contours of relationships, the role of technology, and the timeless value of human connection. #Ireland #Dating #Relationships #SocialTrends #ModernLove #DigitalAge

From our latest Consumer Mindset report: "In January, nearly one in two people (48%) declared they experienced happiness, and 35% said they experienced joy. Despite the weather, and media narrative, half of adults experienced positive emotions." Read the full Core Research report now... https://lnkd.in/e6EEGASC

Join us and celebrate AIMRO's 30th Anniversary on Thursday 8 February in the RHA, Ely Place, Dublin 2.  Celebrating Three Decades of Intellectual Excellence in Research in Ireland.   rsvp valda.boardman@vbpr.ie

👀 REVIEW 23 is out... The stories that shaped Ireland. ☘️ Watch and read at https://lnkd.in/dyf7qwbF Every year, we look at the stories and events which shaped Irish culture. In 2023, Core Research interviewed 12,000 people about 240 news stories and Maeve Heslin and Finian Murphy sit down to discuss the most significant stories across a number of categories. You can continue watching the full episode at https://lnkd.in/dyf7qwbF

“We're proud to collaborate with the HSE and the Irish Cancer Society, witnessing impactful outcomes. Our research has made and will continue to make a real difference in people's lives, the work is a source of pride," Naomi Staff, Managing Director, Core Research Core Research are delighted that we have been shortlisted for three Irish Marketing Society Research Excellence Awards in recognition of our impactful work with the HSE and the Irish Cancer Society.   Advertising Research   Core Research & HSE  Title: Informing the communication framework for the first publicly funded fertility service in Ireland Summary: In September 2023, Minister for Health, Stephen Donnelly announced the launch of the publicly funded advanced fertility services. Our insights informed and directed the communication framework for the first publicly funded advanced fertility service in Ireland, making fertility information accessible, understandable, and empowering. This impactful initiative marks a significant step toward a more informed and supportive community in Ireland regarding fertility, breaking down barriers and championing fertility awareness nationwide.     Public Policy & Social Research   Core Research & HSE UL Hospitals Group Title: Decoding the motives for self-referral to the Emergency Department Summary: Our collaboration with the HSE and UL Hospitals Group stands as a testament to the transformative impact of interdisciplinary research. By delving deep into the complexities of self-referral behaviours to the emergency department, we have  informed strategic operational plans, shaped national and local messaging for healthcare education campaigns to inform the public on alternative care options. The research outcomes also facilitated the enhancement of internal patient care and communication within UHL. The actions taken and planned will improve patient experiences, help staff, and ultimately may save lives.   Core Research & the Irish Cancer Society Title: The Right to be Forgotten: Securing a Financial Future for Those with a History of Cancer. Summary: In our work with the Irish Cancer Society, Core Research revealed the significant financial challenges faced by cancer survivors, leading to policy change in Ireland. The research highlighted disparities in access to financial services between cancer survivors and the general population. Influenced by these findings, Insurance Ireland announced a new Code of Practice to improve access to mortgage protection for cancer survivors. in addition, a new bill has been proposed in the Seanad which aims to exempt cancer survivors from disclosing their diagnosis five years post-treatment.

As winter approaches, the colder and darker months can bring a significant shift in people's feelings and habits. Ali Bruce writes about recent findings from Core Research which paint an intriguing picture of these seasonal effects. Ireland has transitioned into the grey and crisp tones of winter, and it's not just the external landscape that has undergone a change. To learn more about the winter blues or winter boosts, check out Cores' recent intel: https://lnkd.in/ef-3k5zd

Plans for a more positive but prudent Christmas... The Irish League of Credit Unions Consumer Sentiment Index, in partnership with Core Research saw a further improvement in November. The Index at 61.9 sees a second consecutive increase driven by improvements in consumer expectations, outlook for unemployment and general economic outlook.