Cubic Telecom

Yesterday's White House announcement that a 25% tariff on vehicles produced outside the US will come into effect on April 2nd has rocked the auto industry. Fears that these levies will threaten the acceleration of EV adoption are warranted. But could shifting focus to software-driven efficiencies enable EV deployment? In our latest blog we look at how the industry is preparing. Read it here: https://lnkd.in/eWzWxqbT #tariffs #SDV #EV #connectivity

We are proud to share a special post from Endeavor highlighting our CEO Barry Napier, who, alongside our fantastic team at Cubic Telecom, has built one of Ireland’s most successful tech companies, connecting over 23 million devices globally. Barry’s journey has been extraordinary, from guiding a small team in the early days to a landmark acquisition by SoftBank Corp. in 2023, valuing the company at over $1 billion. But what makes Barry’s story even more inspiring is the mindset he’s fostered at Cubic, a commitment to paying it forward. His leadership extends beyond the company, actively mentoring and supporting emerging founders in the Irish start-up ecosystem. From joining Endeavor Ireland’s Board to his role on the global automotive stage, Barry is dedicated to helping others scale their businesses, just like Cubic. We’re delighted to see Barry recognised for his leadership, vision, and commitment to mentoring the next generation of entrepreneurs. #Endeavor #IrishInnovation #Entrepreneurship #GlobalMindset #PayItForward #TechLeadership #Mentorship #ScalingBusinesses

Ever been driving in the middle of nowhere and lost signal? That might soon be a thing of the past.     In her latest Capacity piece, our General Manager, Americas, Gari Martin, dives into how non-terrestrial networks (NTNs) are transforming automotive connectivity – keeping vehicles connected even where traditional networks fall short.     Beyond uninterrupted streaming, NTNs are crucial for autonomous driving, real-time vehicle updates, and even greener transport. And the best part? They work alongside 5G to create a seamless, more reliable network.     Curious how this tech is shaping the future of mobility? Read Gari’s full article here: https://lnkd.in/eCGGy3gQ #AutomotiveConnectivity #NTNs #5G  

With software-defined vehicles becoming the norm, safeguarding in-car infotainment data is just as important as harnessing it to create more personalised experiences. In our latest blog, we explore how automakers can secure these systems against increasing cybersecurity threats.   Read more: https://lnkd.in/eYFss39S #SDV #automotive #cybersecurity #infotainment

It was an honour to host His Excellency, Ambassador Shimada, the Japanese Ambassador to Ireland, and his wife Kaoru at our offices last Friday. We were privileged to have the opportunity to showcase our work in the software-defined vehicle space and share insights on the future of connectivity with the Ambassador, along with our SoftBank Corp. colleagues. This meeting highlights our ongoing and strong relationship with Japan and our shared commitment to innovation in the automotive and tech industries. #Collaboration #Innovation #Japan #Connectivity #SoftwareDefinedVehicles

At Cubic we’re fortunate to have talented women across our global business. We’re committed to growing this further and supporting the development of more women leaders.   Ahead of #IWD2025 tomorrow, we want to recognise just a few of the many great women that make Cubic what it is. Empowering, inspiring, supportive – the impact they have on their teams, colleagues, and the culture is very important and valued. Happy International Women’s Day.  Photo 1: Triona Harris, Senior Manager, Product & Technology & Aisling Devitt, Technical Project Manager.   “I really look up to Triona as a leader in Cubic. She has empowered me to perform at my best but also cares that my voice is heard and that I feel confident in my role. She’s also great at spotting people’s potential and helping them realise it, even before they know it themselves! I’ve learnt so much from working with her already and I’m so glad to be part of her team.” - Aisling Photo 2: Shivani Broghan, Data Manager, Commercial team “Shivani is a terrific colleague, she brings such a positive and supportive energy to our whole team. She is incredibly skilled at what she does and brings creativity and problem-solving to all projects she works on. It's such a pleasure to work with her.” - Camila de Frias Rezende, Wholesale Director      Photo 3: Aiswarya Ajith, Talent Acquisition Partner & Susan Rafferty, Chief People Officer “Susan is central to our culture of empowerment in Cubic. For me, working with her directly has had a huge influence on my career. Her calm, composed style and willingness to ask questions when she isn’t sure of something, have given me the confidence to strive for more and help lift others up. She sets high standards that motivate you to do your best work, but it’s her authenticity, humility, and unwavering support that makes her such an extraordinary leader.”  - Aiswarya #IWD2025 #AccelerateAction 

#MWC has wrapped for another year. For automakers, eSIM, satellite, and 5G were the big topics at this year's show, but how crucial is smart connectivity in harnessing these technologies? Read our latest blog here: https://lnkd.in/eP44mbPs #MWC #eSIM #NTN #satellite #5G #connectivity #automotive

eSIM has been the hot topic for automakers at #MWC this year. The latest standard for remote SIM provisioning - SGP.32 - promises to transform the automotive industry. But does it solve all the challenges of deploying multi-country connectivity? Miloud Bensaada, Cubic's Chief Commercial Officer, explains what automakers need to be mindful of and why a smart connectivity management platform is essential. #MWC #eSIM #connectivity #SDV #automotive

With commercial truck manufacturers facing tougher EU CO2 emissions targets, the transition to electric vehicles has never been more important. At #MWC in Barcelona Ciaran Ryan outlines the crucial role connectivity has in this transformation but also how OEMs need to harness this correctly if they want to optimise performance, reduce costs, and drive innovation. #MWC #Sustainability #EVs #Connectivity #TruckingInnovation #Cubic

Momentum around the convergence of cellular and satellite technology has been growing rapidly, as the value of NTN in bridging global coverage gaps is recognised. Ahead of tomorrow's NTN summit at #MWC, Cubic's Gari Martin outlines the vital role ubiquitous connectivity holds for automakers but also how OEMs must harness this in the right way if they are to deliver seamless and efficient global connectivity Learn about Cubic's powerful connectivity management platform at: https://lnkd.in/ed2GCJUe