IAPI - Institute of Advertising Practitioners in Ireland

Last week, we gathered together to celebrate marketing effectiveness as an industry. A huge congratulations to all the winners and finalists - your work represents the very best of strategic thinking and effective excellence - Bonfire Dublin, Boys + Girls, Core, Droga5 Dublin, dentsu Ireland, Edelman, Forsman & Bodenfors Dublin, Folk VML, Javelin Dublin, Media 365, Mindshare Ireland, PHD Ireland, Publicis Dublin, Ringers Creative, TBWA\Ireland, The Public House. Thanks also to our sponsors, who's contribution enabled a wonderful gathering and awards presentation last week: An Post Commerce, ESB Group and RTÉ Media Sales. One week on we'd like to take a moment to look back at some of the highlights, fun and celebrations which took place last Friday. This reel was put together by our agency member/event partner Verve The Live Agency | B Corp. Enjoy! And thank you so much for joining us for a memorable afternoon. Charley Stoney | Tom Kinsella | Gavin Noble | Richard Miley | Oscar Kennedy | Orla Ryan #effieIreland #effieAwardsIreland

The speakers have now been announced for the 'Pride and Prejudice in Placement' event taking place on the 6th November. ADvocates Ireland, in conjunction with Core, Diageo, IAPI, Marketing Institute Ireland, Queer Asian Pride Ireland and Technological University Dublin are hosting this event for all digital, media and marketing professionals and students, to open up the conversation about media’s role in making our industry as inclusive as possible. Following the welcome address by Etain Kidney and Dr. Rosie Hand from TU Dublin, the stage will open with an insightful talk by Pradeep Mahadeshwar, a visual artist and advocate from QAPI. Pradeep’s talk, "The Medium is the Message," will share lived experiences from the queer migrant community in Ireland. Following this, Therese Prendiville, Senior Media Manager at Core will share best practice strategies for safeguarding brand integrity across channels. As a leader from Ireland's largest marketing communications company, Therese will demonstrate how Core actively works to protect brand safety while ensuring media campaigns align with modern journalism and brand values. Liam El Sibai, Brand Manager at Diageo will discuss how Diageo fosters diversity and inclusion within Irish media. Liam’s talk will delve into identifying authentic connections between brands and communities through inclusive planning, accessible media, and championing underrepresented voices. Later in the morning, a media owner (TBC) will share insights into the efforts of publishers in maintaining brand safety through placement and content. Following that, Laura O'Donovan from the Irish Centre for Diversity will discuss best inclusion practices, drawing on examples from both public and private sectors. The event will conclude with a panel discussion moderated by Catherine FitzGibbon, Chief People Officer at Core, followed by closing comments from Christine Matthews of ADvocates Ireland. This event takes place at TU Dublin’s city centre campus on Aungier Street, Dublin 2. Doors open 8:30am, welcome address is 9:00am and we will finish at 11:00am. Tickets are free to industry members and available on a first-come, first-served basis, so reserve your seat now to avoid disappointment. Learn more about the event and register: https://lnkd.in/e8DvVSjc

The highly anticipated Effie Awards Ireland 2024 celebrated its winners last Friday in a ceremony that gathered together the brightest talents in advertising and marketing. Held at the Dublin Royal Convention Centre, the Effie Awards Ireland ceremony was an afternoon to remember, featuring 9 Bronze, 6 Silver, and 4 Gold Effie Winners. You can view the list of winners here: https://lnkd.in/gwzUrKD4 With the conclusion of Effie Awards Ireland 2024, we have put together three Flikr Albums highlighting the event, from the drinks reception, to the ceremony itself, and the award winners: Pre Ceremony Reception: https://lnkd.in/eeXNpD3r Speakers and Ceremony: https://lnkd.in/ezg8ZhzV 2024 Award Winners: https://lnkd.in/eX9BHiXk Following the reveal of this year’s Effie Awards Ireland winners, IAPI are delighted to invite the industry to the "Winners Showcase” event taking place on 7th November, at ESB Headquarters, Fitzwilliam Street. This exclusive event will provide a unique opportunity to get a closer look at the winning campaigns, learn from the best, and be inspired by their remarkable journey towards success. A selection of the winners will be invited to present. Details of the case studies being presented will be confirmed early next week. Register now to secure your spot and gain valuable insights into the strategies that made this year's Effie winners stand out: https://lnkd.in/excxfeei

And finally, we are excited to announce the GOLD Award Winners at the 2024 Effie Awards Ireland! -- Media Idea or Innovation Category -- 🔸 “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans -- Non-Profits Category -- 🔸 “Imagine everyone could say hello to everyone” – Ringers Creative and dentsu Ireland with Lámh -- Public Service & Government Category -- 🔸 “Taking back control: Persuading people who smoke to QUIT a toxic relationship” – Publicis Dublin and Core with HSE Ireland 🔸 “Threatening to share intimate images is a crime with serious consequences” – Javelin Dublin and PHD Ireland with the Department of Justice Congratulations to all the Recipients! You can read more about the Ceremony and Effie Awards Winners here and book your place for the Winners Showcase on 7th November. https://lnkd.in/gwzUrKD4 Effie Awards Ireland is kindly supported by An Post Commerce, ESB, and RTEÉ Media Sales. #effieIreland #effieAwardsIreland

Next up, we have the SILVER Award Winners at the 2024 Effie Awards Ireland! -- Finance & Insurance Services Category -- 🔹 Power to the Mortgage People” – TBWA\Ireland with EBS -- Non-Profits Category -- 🔹 “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans -- Public Service & Government Category -- 🔹 “When Fun Beats Fear and Delivers Giant Visitor Growth” – TBWA\Ireland with Tourism Northern Ireland -- Sponsorship Category -- 🔹 “Game-changing connections: Reimagining network reliability through rugby” – Folk VML and dentsu Ireland with Vodafone -- Sustained Effectiveness Category -- 🔹 “When Fun Beats Fear - Sustaining Giant Visitor Growth for Tourism Northern Ireland” – TBWA\Ireland with Tourism Northern Ireland 🔹 “From stagnation to sustained success - how a strategy of courage helped Allianz to soar” – Forsman & Bodenfors Dublin with Allianz Ireland Congratulations to all the Recipients! #effieIreland #effieAwardsIreland Supported by An Post Commerce, ESB, and RTÉ Media Sales.

We are excited to announce the BRONZE Award Winners at the 2024 Effie Awards Ireland! -- Finance & Insurance Services Category -- 🔸 “Winning back our heartland by reminding Ireland what FBD stands for” – The Public House and PHD Ireland with FBD Insurance -- FMCG, Petcare, Homeware, Household & Consumer Electronics Category -- 🔸 “PhoneWatch: Stealing an Advantage” – Boys + Girls with Phonewatch 🔸 “How giving women’s football a glass and a half of support helped Cadbury kick some goals of its own” – The Public House and Core with Cadbury -- IT, Telecoms & Utilities Category -- 🔸 “Outstanding Belief Delivering Outstanding Performance” – Core with Sky -- Leisure: Entertainment, Media, Sport, Travel & Tourism, Arts & Culture, Hospitality, Health & Wellness, Gaming Category -- 🔸 “When Fun Beats Fear and Delivers Giant Visitor Growth” – TBWA\Ireland Ireland with Tourism Northern Ireland -- New Product or Service / Renaissance Category -- 🔸 “The biggest launch in 20 years” – Core with BYD -- Non-Profits Category -- 🔸 “The Visit” – Bonfire Dublin and Media365.ie with ALONE -- Sponsorship Category -- 🔸 “A glass and a half full of local effectiveness” – The Public House and Core with Cadbury -- Sustained Effectiveness Category -- 🔸 “Deep RiverRock Nice One!” – Edelman Ireland and Mindshare Ireland with Deep RiverRock Congratulations to all the Recipients! #effieIreland #effieAwardsIreland   Supported by An Post Commerce, ESB, and RTÉ Media Sales.

Thank you for joining us today at the 2024 Effie Irish Lunch. What an afternoon! Our thanks to our guest speakers and sponsors Charley Stoney, Tom Kinsella, Gavin Noble, Richard Miley - An Post , Orla Ryan - ESB, Oscar Kennedy - RTÉ Media Sales and all our winners and finalists for making today a memorable occasion. Congratulations to all! Winners announcement imminent… #effieIreland #effieAwardsIreland

Here we go!! Get ready for a show-stopping afternoon at the Effie Awards Ireland 2024 ceremony. The moment we've all been waiting for, where Ireland's marketing industry's finest take the spotlight. Winners will be announced after 4pm, with a separate Bronze, Silver and Gold Winners announcement. Congratulations to all finalists for making it this far!! Please stayed tuned to our live updates on Instagram @iapi_updates Effie Awards Ireland is kindly supported by An Post Commerce, ESB, and RTÉ Media Sales. #effieIreland #effieAwardsIreland

Congratulations to Jess Murphy and Jessica Newman from Droga5 Dublin - our 2024 Print Young Lion winners whose advert was published this week in the Business Post. Huge thanks to everyone involved in printing this work for Children in Hospital CIH Ireland; especially the Business Post who sponsor this category of our Cannes Lions International Festival of Creativity Young Lions competiton in Ireland and ensure that the winning idea is seen and the charity’s message is amplified. It’s nearly time for us to pick our 2024 Young Lions charities as we get ready for next year’s competition. Launching January 2025.

The European Association of Communications Agencies (EACA) has launched the “Removing Barriers” playbook, designed to help communications agencies across Europe build more accessible and inclusive workplaces. The playbook offers a comprehensive guide to integrating Diversity, Equity, Inclusion and Accessibility (DEIA) into all facets of agency life. This initiative follows key findings from the 2023 Global DEI Census, which highlighted that 1 in 4 employees with disabilities would leave the advertising industry out of a lack of inclusion. From recruitment and retention to physical and digital accessibility, the playbook addresses these challenges with practical solutions, real-world examples from EACA members, and clear strategies to make workplaces more accessible for employees with disabilities. Now is the time for agencies to take meaningful action toward inclusivity. Download the “Removing Barriers” playbook today and start implementing the best practices that will empower all employees to thrive in a truly inclusive environment: https://lnkd.in/e95ThYRJ We would also like to thank our IAPI Board Members Emma Williams, Senior Director at Edelman and Aoife McCleary, Senior Creative Copywriter at Forsman & Bodenfors Dublin who helped EACA with the creation of the Playbook. Charley Stoney