Mark Anthony Brands International

INTRODUCING THE NEW MIKES HARD LEMONADE BRAND CAMPAIGN "HARD DAYS DESERVE A HARD LEMONADE" 🍋 Mike’s Hard Lemonade is 25 years old and that’s a quarter-century of rewarding hard days with a refreshing Mike’s Hard Lemonade.    And we're thrilled to unveil our latest campaign as we return to the essence of the brand's original strategy. Mike’s as a reward for a hard day’s work, positioning Mike’s as the ultimate reward for a well earned thirst.    Set in our heartland, the convenience store, we introduce Hank & Joel, our diligent store owners and esteemed arbiters of all things hard work. Ensuring each and every Mike’s in their convenience store only goes to those who are truly deserving.    This humorous campaign will run across a multitude of channels throughout the Summer, inclusive of Social, OLV, CTV, OOH & Linear. With key programming placements such as NASCAR, MLB, MLS and late night. Make sure you tune in.    Mike partnered with its global agency of record, VCCP, to establish the new brand campaign and renowned Canadian directors, the Perlorian Brothers to direct the spot. 🍋 Check out the campaign here: https://bit.ly/4dIbCla Mark Anthony Group Isabelle Sakai, Eimear Gorman, Emma McLaughlin, Scott Walton. Big thanks for the support from our trusted partners and colleagues in MABI local brand team, media, consumer insights. In addition to our trusted agency partners VCCP & Edelman.

NEW PRODUCT ALERT! Introducing new WHITE CLAW ® TEQUILA SMASH.    We’ve created the first Tequila drink with the perfect balance of ultra-pure seltzer, authentic Tequila, and iconic fresh fruit flavors White Claw is known for.   Having launched earlier this month, White Claw Tequila Smash is now available across the USA and Canada, in four refreshing new flavors, each perfect for any social occasion, with 5% alc./vol., no added sugar, and 100 calories per 12 oz. can.     Check it out. It’s sure to Smash all expectations!     Mark Anthony Group Scott Walton Isabelle Sakai Nicola Barrett Emmett Duffy Carly Donald Fiona Power Kevin Brady Lena Lewis Molly Coyle Melissa Tang Kelly Knoop Sarah Keenaghan Eleanor Saker

NEW WHITE CLAW GLOBAL BRAND PLATFORM “GRAB LIFE BY THE CLAW™” Despite the world being more connected than ever through technology and social media, many consumers have never felt lonelier. White Claw® are doing something about that.  Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out real life connections — and “Grab Life By The Claw™.” “Grab Life By The Claw” embodies the White Claw spirit of togetherness with a group of friends creating a meaningful connection while enjoying a White Claw® Hard Seltzer Variety Pack.     White Claw partnered with its global creative agency of record, VCCP, to establish the new global brand platform and worked with international award-winning director Björn Rühmann to direct the campaign spot.     Mark Anthony Group Isabelle Sakai Nicola Barrett Kevin Brady Scott Walton Philip Higham Jordan Wood Jonny Shaw Marcia Relling Darren Bailes Julian Douglas Anita Sasdy

We are proud to reveal that White Claw Vodka + Soda has been named a winner in IMPACT's 2023 Hot Brand Awards. Each year, these prestigious awards identify the fastest-growing and most dynamic players in the spirits world. This stellar achievement recognizes the velocity of growth of White Claw Vodka + Soda which was introduced to the US market just one year ago. Eleanor Saker Sarah Keenaghan Niamh Ryan Nicola Barrett Isabelle Sakai Sami Pratt Carolyn Matlock Kevin Brady David Barnett M. Shanken Communications Shanken News Daily

White Claw® Hard Seltzer is bringing a wave of refreshment to the Global Travel Retail and Duty Free Channel through our partners B&S and KingofReach.com | B&S! Explore our iconic flavours available on their online platform. Explore the White Claw Brand Boutique: ➡ https://bit.ly/3HnhO3m Shop White Claw products here: 🛒 https://bit.ly/3RWwStw Scott Walton Dave McCarthy Gisela Rule Richard Ingram Darren Fox Avril Donagher Fiona Power Kresten C. Emmett Duffy Maurice Riegel Sjoerd van Hout Konstantina Tagkouli (she/ her) Nick Van 't Hoen Léa Dib Paul Cooke Tijn Oomens Peter De Jong Max Meuleman   #WhiteClaw #MarkAnthonyBrandsInternational #KingofReach #BrandPartnership #GlobalTravelRetail #DutyFree #DrinkResponsibly