SciencePOD

How can pharma truly connect with healthcare professionals in today’s digital world? 🌐 Join us for an exclusive webinar to uncover strategies and tools to supercharge your digital engagement with HCPs! Let’s forge connections that resonate across specialties and markets. 🌍💡 What We’ll Cover: 🔹 Create impactful content: Science-driven messaging that aligns with HCP needs 🔹 Optimize content: Formats that work, data that matters 📊 🔹 Scale globally: AI-powered localization & compliance automation 🤖 🎤 Speakers: Nataliya Andreychuk, Viseven & Sabine Louët, SciencePOD 📅 Date: Nov 6th, 3 PM CET

Health Tech Forward 2024 is around the corner, and I’m pumped to be pitching there! On December 4-5, 2024, meet our company in Barcelona at Europe’s go-to event for health tech innovation and investment. What’s in it for you? 🤝 Quality networking and curated 1:1 meetings with 1000+ key market players  👀 Sessions on AI in healthcare, patient-first care, next-gen clinical trials, and more 🦄 The annual Health Tech Challengers pitch competition I also have a special discount code "Partner25" for 25% off tickets! Ready to join us? Grab your ticket now and don’t miss out. #HTF2024 #HTC2024 https://lnkd.in/dsANdgN3

🌟 As we move into Day 2 of the NEXT Pharma CX & AI Summit, let us update you with some key impressions from Day 1! 🌍 We’re excited to be here in Vienna as media partners for this global initiative, bringing together the brightest minds in Pharma. From Digital to Commercial, Medical Affairs, and Tech, the industry is undergoing a profound transformation—and we at SciencePOD are thrilled to be part of the journey. 💡 One key takeaway? The complexity of content creation processes is holding Pharma back from engaging customers as effectively as they could. But that’s where SciencePOD comes in. Our virtual science and healthcare content factory supports medical affairs, omnichannel, and market access teams, helping Pharma tell the stories of innovation that truly connect with customers. At NEXT, we’re not just observing change; we’re leading it—elevating the way Pharma communicates groundbreaking progress. Stay tuned for more insights from this exciting summit! 🚀 #PharmaInnovation #AIInPharma #DigitalTransformation #SciencePOD #NEXTPharma #Vienna2024 #PharmaTech #MedicalAffairs #Partnerships

Great panel this afternoon NEXT Pharma Summit CX & AI on Enhancing Customer Experience: From Strategy to Tactics. Here are key insights. Ahead of the event, we did an exclusive interview with Cicek Aydin (Tilley), MBA, Marketing Director, EMD Serono, Inc. As the director of marketing for the HIV endocrinology division, Aydin is responsible for a 27-year-old legacy HIV treatment product. Her challenge is to grow an established brand, building on real world evidence data. Below is a summary of key aspects of her digital marketing approach. 👉 How to grow brand awareness around established medicines “We’re looking at our clinical trial data and looking into new data cuts and analysis to help keep the information on brand interesting and for our customers to learn more about our brand.” This approach can give food for thought to other Pharma Marketing Managers looking to revitalise established brands. 👉 Biggest digital marketing lessons learned in 2024 The key is piloting different non-personal programs, regardless of the product. “We just found out the results, and we had a twelve-to-one ROI which was based on a very conservative net profit-based calculation, “ Aydin explains, adding “These pilots need patience since you need some time to measure performance, a good six to nine months” 💥 Biggest lesson learned for other Pharma Marketing Managers: ·        To never give up trying new things. ·        Piloting provides a good opportunity to present to other marketers within the company what her team did and why it was successful, despite working with legacy product. ·        Based on her previous effort in another role to establish a social media guideline, such an approach was a huge effort, requiring working closely with the legal and regulatory departments to deliver solid processes to leverage social media channels. 👉 Biggest hurdle to overcome in 2024 to get more effective customer engagement "For me, it’s how we can leverage AI tools and marketing," Aydin notes. 💥 Key lessons for other pharma marketing executives: ·        EMD Serono has formed an “AI Champions” cross-functional group. ·        They evaluate all available AI tools within the company. ·        Figuring out AI and it’s benefits sooner than later matters. The NEXT Pharma Summit, because of its focus on AI, will help. 👉 New tactics for 2025 digital engagement Aydin is working on global Digital Health Solutions (DHS).  “We will be launching a new DHS at the beginning to 2025, a super exciting tool that will help patients identify their symptoms and have conversations with their healthcare professionals sooner.” She concludes: “We’ve done a lot of research and defined our patient’s journey and understood why how, and where a digital health solution may meet some of their needs.” Full interview related to the “Enhancing Customer Experience, from Strategy to Tactics” Day 1 panel : https://lnkd.in/etkvxQp5

🌟 It's finally here! The NEXT Pharma Summit CX & AI kicks off tomorrow in Vienna! 🎉 Get ready for an exciting two days filled with engaging discussions, insightful presentations, and fantastic networking opportunities! 🚀 🧠💡 Attendees will dive into the latest trends in customer experience and AI with industry leaders from Novartis, Eli Lilly, Bayer, and more. Join the conversation as we explore innovative strategies to create a unified company voice and personalise customer journeys in the ever-evolving Pharma landscape. 🤝 This is a fantastic opportunity to connect with key stakeholders and gain valuable insights that could shape the future of the industry. Don’t miss out on the fun—let’s go! 👉 Secure your spot now and be part of this incredible experience! Register here: https://lnkd.in/dEvigw-y #Pharma #CX #AI #CustomerExperience #PharmaInnovation #Networking #AIInPharma #Summit2024 #Vienna

We're thrilled to announce our media partnerships for Reuters Events: Pharma Customer Engagement Europe 2024! 🌟   We're honored to be collaborating with leading organizations in the pharmaceutical and healthcare space:   ✨ SciencePOD ✨ My Medical Affairs ✨ PM360 Magazine ✨ CheckRare ✨ Life Sciences Review ✨ Healthcare Tech Outlook ✨ Pharma Tech Outlook ✨ MedTech Outlook   This year's event is set to be a game-changer. We're bringing together 300+ customer engagement leaders from marketing, medical, commercial, digital, data, sales, and more to tackle crucial questions: How can we create meaningful customer experiences? How can we align internally and harness innovation?   Join us in 3 weeks time in London for this industry-shaping event! Don't delay – spots are filling up quickly! ⏰ https://lnkd.in/e5iEvcwt   Secure your place today and be at the forefront of pharma customer engagement!   #RECustomerEU24 #PharmaTech #ReutersEvents

Day and night in Frankfurt, and we’re here at Frankfurter Buchmesse 2024! 🌞🌜 It's always a pleasure to catch up with familiar faces and discover new ideas. Next stop: 🔥 Fireside Chat: The Role of AI in Research Discovery & Dissemination 🔍 Join Kamran Robert Kardan (CEO of Zendy) and Sabine Louët (CEO of SciencePOD) as they explore how AI is reshaping publishing and research. Don’t miss this lively discussion on Thursday, 17th October at 12:30 PM, Stage 4.0, Hall 4.0. Looking forward to it! 🚀

🚀 Introducing Morten Christian Bjerre, Global Lead, Content Hub at Novo Nordisk. We recently had the pleasure of interviewing Morten, and his insights on driving change and fostering innovation are a must-read for anyone in the pharma and customer engagement space! Morten shares his perspective on how a tailored approach—what he calls “one size fits few”—is key to making a real impact in large organisations. He highlights the importance of active listening, quick adaptation, and having your “own house in order” before creating meaningful customer experiences. 🟠🎙️ In the interview, Morten discusses the successful rollout of a new content authoring tool across 70 affiliates and 10 global brand teams. He reflects on the challenges, lessons learned, and how Novo Nordisk is enhancing content creation and execution across its commercial teams. ✨ Curious about his story and strategies? 👉 Read the full interview with Morten Christian Bjerre here: https://lnkd.in/eZWtUbaC #CustomerEngagement #Innovation #Pharma2024 #Leadership #ContentExcellence

A decade of science and healthcare storytelling—that’s worth celebrating! 🎉 Thank you to our loyal clients and partners over the past 10 years. 🥳 Read below the 10 reasons why SciencePOD makes digital content that counts: combining bulletproof accuracy with captivating storylines. Here’s to many more years of impactful content, together! 🧡

🔍 Attention Pharma Medical Affairs Managers! 🔍 In today’s fast-evolving world, AI is not just for tech experts – it’s for YOU too! 🚀 On 17th October in London, Heather Murray will lead an exclusive training session: AI for Non-Techies: Pharma Medical Affairs Edition. This event, organised by Samin Saeed is designed to help you master the skills of the future and understand how GenAI can support your role. What’s in it for you? ✅ Learn the basics of prompting AI solutions ✅ Discover practical applications for medical content creation ✅ Understand the foundational principles of LLMs ✅ See how you can customize AI for your repetitive tasks 🧠💡 Our colleague Alisdair Lees-Jones, will attend the event and share examples of AI-generated content used in medical affairs, giving you practical insight into how AI can support your workflow while maintaining quality standards. Get in touch to schedule a meeting with him today. 📮