SeeGap

Give your customers a vehicle, to easily go from the physical world of your packaging, to an endless online world packed full of benefits for them and your brand. QR codes are that vehicle. Where this vehicle leads to is up to you. With SeeGap, give your customers multiple routes to take, rather than the one path.

One QR code, infinite possibilities. For just 2x2 cm of space on your packaging, you can take your customers from the offline to online world instantly.

How do you connect with your customers post purchase? In most cases, packaging is the first point of contact you have with your customers. However current static packaging has significant limitations. - Lack of Interaction: Static packaging is a one-way communication tool that doesn’t allow for offline to online interaction or engagement with the customer. - Missed Marketing Opportunities: Without QR codes, you miss the chance to provide real-time updates, special promotions, or personalized content to your customers. - Limited Customer Feedback: Collecting feedback and reviews is more cumbersome, often requiring customers to take extra steps to find your website or contact information. - No Direct Connection: Static packaging doesn’t facilitate easy connections to digital platforms, loyalty programs, or social media channels, limiting ongoing engagement. - Information Overload: Without QR codes, all necessary information must be printed on the packaging, which can lead to the customer not understanding your USP, brand values, or sustainability initiatives. The addition of a simple QR code to your packaging takes your customer from an offline to online experience instantly, bringing a whole new experience to all of your products.

Increasing QR code scan rate by 300%? The question often get's asked, how do I ensure my customer scans a QR code on my packaging? There are a number of ways to improve scan rate, but the call to action you place next to the QR code is the most critical element of all. Previously customers would scan a QR code, as they were curious as to what a QR code was and where they would get taken But nowadays customers are familiar with QR codes and need a clear reason to take their phone out and scan that QR code. This is where CTA's play a crucial role as they are essentially telling the customer what they can expect once they scan the QR code. If you look at the example below, our Spredella CTA gives the customer 4 reasons to scan the QR code (Recipes,Socials,Feedback,Info). This is far more effective than "Scan for more info", or "Scan to find out more". So get creative, keep it short and sweet, put yourself in the customers shoes and get multiple opinions. CTAs will dramatically increase the rate of scanning from your customers.

Where should a QR code on your product packaging send your customers? Find out all in this short blog post below.

QR codes in the alcohol industry 🍻 Recent studies find people are drinking less, but spending more on the types of alcohol they consume. With this rise on spend for premium alcohol beverages, brands should consider adding a premium customer experience to each one of their products. QR codes are an excellent way to bring the conscious customer from an offline, to online experience built around the drink they're holding in their hand.

Smart Beauty: The role of QR codes on beauty product packaging. Why are brands like CHANEL adopting QR codes on their packaging? QR codes take your customer from packaging, to an online space designed around the product your customer is holding. For beauty brands, this online space can include: 1 - Detailed product tutorials. 2 - Breakdown of ingredients, to in still trust with the customer. 3 - Cross promoting of other products your customers might need. 4 - Loyalty programmes, feedback questionnaires, skin type surveys. 5 - Detailed Allergy information, or product health scores. 6 - Product USP. Every touchpoint you have with your customer is about the experience you create for them and QR codes are a creative way of adding to that customers experience.