The Social Craft

What do brands really look for when hiring an #agency? We put ourselves to the test with The Campfire Circle’s latest report. The results? The Social Craft met six out of the seven elements that brands prioritise when choosing an agency. From our specialist media skills, industry expertise to standout social media, we’ve crafted a #thumbstopping edge in the market 💪 Brands want a partner who gets their vision and can turn it into reality. That’s why 54% of brands now prefer working with boutique agencies—the "big firms" don’t seem to be cutting it anymore. Want to know more about what brands really care about and how you can stand out as an agency? https://lnkd.in/gB4uanpr

How do you know you really get sh*t done at The Social Craft? By taking home our Hand’s On Award like our winner, Akifah Blakeley! This Award celebrates the unstoppable force who executes plans flawlessly and is always ready to tackle any challenge head-on; celebrating the go-getter who fearlessly pursues results, breaks barriers, and delivers exceptional outcomes. The entire Crafter Crew agreed that our Campaign Manager and Insights Specialist Akifah Blakeley embodies everything this award stands for. Her exceptional campaign and #projectmanagement skills, expertise, and seamless execution continually elevate our team to the next level. Akifah’s commitment to going the extra mile and living our ‘get sh*t done’ ethos is what sets her apart. What does winning this award mean to Akifah? “Winning the Hand’s On award means so much to me. It shows that hard work and determination pay off. I feel truly honoured and grateful for the recognition from such a supportive and inspiring team. It reminds me that we’re all in this together and motivates me to keep pushing forward, striving for excellence.”

Tired of seeing the same 6 people like your content on LinkedIn? We're sharing one of the hard truths about growing your business on a platform like LinkedIn. Craft a solid content #strategy. Strategic #content does more than rack up likes—it builds your #credibility, warms your leads, attracts top #talent, and positions your #brand as an industry leader. Somiee Nwobu, our social media and content specialist shares six quick tips on how to craft strategy-first content that drives #engagement, turning likes into conversions👇

Leaving a company doesn’t mean leaving its story, and #Alumni networks prove that connections go far beyond the final workday. Our #Crafter production team just wrapped another successful action-packed shoot for one of Africa's top employers in #Johannesburg. This time, we were capturing #thumbstopping content for our client’s Alumni network, sharing the story of what it means to be part of their Alumni #community.   For any #employerbrand, building an engaged Alumni network can:    - Create brand Ambassadors and Word-of-Mouth Marketing - Drive Hiring and Referrals - Create Business Development and Sales Opportunities - Give you Market Intelligence and Industry Insights - Authentic Product Advocacy and Feedback - Strengthened Brand Culture and Legacy   The biggest bonus? Return of Boomerang Employees you actually valued.   Don't be the organisation that's left out of engaging this critical group of stakeholders through your Alumni #network.

Are you following The Social Craft on TikTok yet? You're missing out 🤳 Yes, we've finally entered the world of #TikTok, but not just for lip-syncing, choreographed dances, and trending videos. We're using this platform to showcase the true power of #digital content and its ability to build a strong #community. From what it's like to be part of the #CrafterCrew to #employerbranding, content marketing, industry tips, and production BTS, our Crafters have been having a little too much fun making content. Want to get to know TSC better? Get a "behind-the-desk" look here: https://lnkd.in/d6-EwRQc.

What does it mean to win The Social Craft’s Creative Disrupter Award? Just ask our Senior Designer Cayleen Lockey! The entire Crew came together at our annual Awards to celebrate her fierce #creativity, innovative spirit, and exceptional visual #storytelling in every campaign and project. Known for constantly reimagining possibilities, she brings fresh perspectives and always goes above and beyond, inspiring and helping the team be bolder, better, and more vibrant in everything we do. What does it mean to Cay to win this #Award? “When my name was called, it took me a moment to process it. I’m really grateful to my team for seeing me in this light. Sometimes, we don’t give ourselves enough credit, and being recognised by others is a powerful reminder to believe in ourselves. I’ve always been someone who sets goals. Having been a pro athlete, I poured a lot into my sport. My focus has shifted, and I’m determined to excel in my career. Moments like this inspire me to believe that I can achieve whatever I set my mind to." Here’s to Cayleen for shaking things up in the creative space, being exceptional, and inspiring us all to push the limits of what’s possible!

Why should you bother posting on #LinkedIn regularly? Simple: if you’re not in front of your audience, someone else is. Companies that post content at least four times a week don’t just stay top of mind—they own the conversation. We’re talking double the engagement, more eyeballs on your page, and let’s be real, more business. Because every post is a shot at building trust, sealing deals and attracting the best #talent. Miss a week of posting #content? That’s a missed opportunity for your competitors to swoop in and own your lane. Consistency isn’t just a key when it comes to posting; it’s a game-changer. So, what are you doing to stay relevant on LinkedIn?

Did you know #LinkedIn is now first on google when you search your name. It's no longer our friend Facebook. So, how do you create a #thumbstopping profile to stand out and accelerate your career and economic opportunity on LinkedIn if it's the first touch point of your personal brand on the internet? You could be just one profile view away from your next big career, business or educational move. Whether you’re actively looking for a job, that next promotion, or pivoting in your career, swipe right for our top foundational tips to ensure your #profile sets you apart and showcases your best angle. 

Guess who took home the Crafter of The Half Award? It's none other than Khutso Seshai! This prestigious award has been voted on solely by the CEO Samantha Coom and not peers, making it a true reflection of individual impact and alignment with The Social Craft's values, vision, and culture. Khutso's contributions have gone above and beyond, setting the bar for excellence in his craft while embodying the essence of what we stand for. Known as "Fresh," Khutso's creativity and infectious energy have been the driving force behind most of our #thumbstopping campaigns. His influence doesn't stop there; his passion and dedication inspire the entire team, encouraging us all to elevate our game and push boundaries. What does winning this #Award mean to him? “This acknowledgement feels like a badge of honour, affirming that my contributions have made a difference in our goals. It’s a reminder that I’m part of a community that values collaboration and recognises individual achievements. Knowing that my leader sees and believes the value in my work reinforces my commitment to our mission and motivates me to continue striving for excellence.”

Today's #BossDay, and the Crafter crew want to give a shoutout to our powerhouse CEO and leader, Samantha Coom! Thank you for always keeping it real, motivating us to get sh*t done, and pushing our ideas into #thumbstopping territory! Your vision inspires us, and we’re beyond proud to follow it. So, here’s to a boss like you who’s more than just a title—she’s a true #Crafter of success 🖤