The Reputations Agency

The Reputations Agency

Public Relations and Communications Services

We are a strategic reputation and communications agency, part of the Wunderman Thompson Group in Ireland

About us

We are a strategic reputation and communications agency, part of the Wunderman Thompson Group in Ireland and the Global Wunderman Thompson Network. We tell brand stories and manage the reputations of some of Ireland’s biggest brands. Everything that we do has insight and creativity at its core. We understand the value of trust in relationships better than anyone and we partner with our clients to build reputations and craft strategic communications that deliver a lasting value to their business. We are the leading experts in Reputation Management in Ireland, and exclusive partners of the global Reputation Institute, with our Ireland RepTrak® report a calendar feature for the CEOs of many of Ireland’s best-known organisations. We provide best in class reputation audit and management services to a large portfolio of blue-chip clients in Ireland. Our Corporate & Financial PR division are PR experts with strategic marketing, financial, legal and reputation management capability who act as trusted advisers to leading Irish businesses. We offer analysis, strategy, media relations and expert counsel to build profiles and engage stakeholders while also providing issues and crisis management support. Our TRA Brands division builds campaigns from the ground up in partnership with some of the top marketers in the country. We are a key part of the inter-agency planning process with some of the most experienced brand experts and freshest thinkers in the country. Our dedicated CSR Practice supports our clients in designing and communicating their Corporate Social Responsibility strategies and initiatives. TRA Sponsorship produces and manages dynamic sponsorship's that drive real value for brands, rights holders and consumers across sport and non-sport platforms. TRA Digital connects brands to their audiences online. We design and execute powerful and innovative, multi-platform, online and social media strategies that amplify our client’s brands and online cut through.

Website
http://thereputationsagency.ie/
Industry
Public Relations and Communications Services
Company size
11-50 employees
Headquarters
Dublin
Type
Privately Held
Specialties
Measuring, building & protecting reputations, Corporate & Financial PR - developing smart strategies, Consumer & Brand PR - creating brand fame, Social media & Experiential marketing, Lifestyle campaigns & Sponsorship activation, Influencer marketing, Digital Strategy, and CSR

Locations

Employees at The Reputations Agency

Updates

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    We assess Sustainability across four key pillars but not all pillars have the same impact on an organisation’s Sustainability — some are more important than others to the public. This year, Conduct has the biggest impact on Sustainability, contributing 31% of the total weight or importance in building a reputation in Sustainability. This is closely followed by Social Performance, contributing 30%. Workforce at 22% is third and trailing that is Environmental at 17%. If your organisation wants to be a sustainability exemplar, you will need to perform strongly across all four pillars. To learn more about the insights found in this year’s research, view the report here - https://lnkd.in/eB9jPGdy

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    As consumers break out their winter wardrobes, research by An Post has revealed the increasing popularity amongst consumers to buy and sell preloved items online. 

Under 34-year-olds are the driving force behind the growing trend of selling preloved goods online, spearheading Ireland’s transition to the circular economy with 1 in 5 having bought preloved clothing in the past.   With An Post, you can now send any item that fits inside their prepaid envelopes or boxes to anywhere in the Republic of Ireland, with no weight restrictions from €6. If it fits, it ships! Check out these tips from THE GLOSS MAGAZINE and An Post on how you can give your preloved items a new lease of life - https://lnkd.in/eZf-Q5HN

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    Let’s look at which sectors dominated the top 10 Sustainability rankings in 2024 🔎 Last year, Public Service Bodies had three organisations in the top 10, followed by two for Food & Beverage and two in Retail-Food. There were no Healthcare organisations in the top 10 last year. This year, the Automotive sector has dropped out of the top 10 entirely. However, the Healthcare sector makes a big entrance, taking three of the top ten places. This year we are seeing the rise of private hospitals as Sustainability exemplars in Ireland, especially thanks to their perceived performance in the important areas of Conduct, Workplace and Social Impact. To learn more about how you can improve your organisation’s sustainability, contact us at info@thereputationsagency.ie

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    Breaking the Ireland RepTrak® Sustainability Index 2024 scores down by Sector, we see that the leading sectors for Sustainability are Healthcare and Retail-Food – both in the Strong tier – with The Healthcare Sector moving up one place from last year into the top position, knocking Retail-Food down into second place. It’s worth noting that the Infrastructure and the Airlines/Aerospace sectors have improved their overall Sustainability scores significantly since 2023, while Public Service Bodies and Communications-Media have declined. Our data show that Poor scores for Governance/Conduct among some organisations have a lot to do with the decline in the Public Service Bodies sector where there is a good deal of polarisation, with some Public Bodies taking top ten positions and others taking bottom ten positions. Learn more about the findings of this report here - https://lnkd.in/eB9jPGdy

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    This year’s Sustainability Index saw Credit Unions top three of the key sustainability Pillars, with Coillte taking first place in the fourth remaining Pillar. The Pillars assesses the public’s perceptions across 16 performance metrics, called Sustainability Factors. These include: Environmental Impact measures such as 'Acts responsibly to protect the environment', Social Performance measures such as 'Has a positive influence on society', Conduct measures including 'Is fair in the way it does business' and Workplace measures including 'Demonstrates concern for the health and well-being of its employees'. Scores for these four Pillars and the 16 underpinning sustainability Factors reflect the perceptions of the informed public across each of these metrics. Irish League of Credit Unions Coillte

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    From the team here at The Reputations Agency, we want to thank all those who joined us as we announced the results of the Ireland RepTrak Sustainability Index 2024. This year saw a positive movement in public sentiment, with the overall Sustainability scores improving by 0.9 points over 2023. Organisations that strive to be a sustainability exemplars need to perform strongly across all four sustainability Pillars. Ultimately, it’s about making sustainability a strategic asset that drives long-term organisational success. Congratulations again to Irish League of Credit Unions, the Mater Private Network, and Lidl Ireland for their top three finishes in this year’s ranking!

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    With Credit Unions leading our 13th annual Ireland RepTrak Sustainability study of 100 organisations, here is the rest of the Top 10! Sustainability scores are on the rise across the board this year, but our top 10 exemplars stand out from their peers as they deliver across all four pillars and the 16 factors rated in the study. To learn more about the insights found in this year’s research, please use the following link - https://lnkd.in/ecHSY6BQ

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    1,646 followers

    We are delighted to announce that the Credit Unions have taken first place in our Sustainability Index this year. The Credit Unions topped the rankings in seven of the 16 sustainability factors, including Has a positive influence on society, Fair in the way it does business, Open and transparent, Behaves ethically, and Makes a positive economic contribution to society and supports local communities. A well-deserved congratulations to David Malone and the team at Irish League of Credit Unions

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