Usual

Ever wished your website images had a little more oomph? ✨ With our Image Zoom Hover Effect plugin, you can add a smooth zoom-in or zoom-out effect to your Squarespace 7.1 site—because sometimes, a little movement goes a long way! 👉 Zoom in on hover – make your images pop when visitors hover over them 👉 Zoom out on hover – start large and shrink back for a sleek effect 👉 Apply it where you want – site-wide, on a specific page, or just a few images It’s a simple tweak that makes a big difference... because nobody ever said, “I wish this website was less interesting.” 😏 Check it out and give your images a little extra flair: https://buff.ly/4b7XnW8 #squarespaceplugins #imageeffects #squarespacewebsite #websitedesign #squarespace #webdesign #websites #weareusual #userexperience #UX

We've been woorking hard to put together a growing library of Squarespace plugins to help you add extra functionality to your Squarespace website? From image sliders to floating action buttons, these plugins are designed to be simple to install—just copy, paste, and customise... and you’re good to go. It's a small but mighty collection of plugins right now, but want to know the best part? We’re adding new ones all the time! So whether you’re looking for a small tweak or a handy new feature, there’s always something new to check out. 👉 Have a look & see what’s available: https://buff.ly/4hIeJuM #squarespaceplugins #websitedesign #webdevelopment #squarespacecircle #squarespace #onlinemarketing #websitegrowth #weareusual #onlinemarketing #webdesign

AI technology is evolving and impacting all our lives and businesses whether we are aware of it or not. With more brands exploring new ways to connect with their audiences, 'AI influencing' quickly finding it's niche... What do you think? 💡 Are AI-generated influencers or personalities the next big step in brand communication... offering innovation, scalability, and a unique touch? 🤔 Or do they miss something essential, like the human connection that audiences value most? We’d love to hear your thoughts! Cast your vote in the poll below and share your perspective. The future of communication is digital, human, or somewhere in between? #artificialintelligence #brandcommunication #digitalmarketing #brandstrategy #marketingtrends #ai #virtualinfluencers #aiethics #brandingstrategy #contentcreation

Diesel went all in with AI for a recent post on their social media. The short video is perfect and full of imperfections which clearly mark it as AI generated. Are they just trying to draw attention by using AI? Testing the waters for reaction from consumers?... or maybe it's the start of something more? Thoughts? #weareusual #artificialintelligence #brandcommunication #digitalmarketing #ai #brandingstrategy #aiinnovation #technologytrends #contentcreation #diesel Video: Diesel Jeans Instagram

Ever look at your marketing data and think, “What does it all mean?” 🤔 Don’t worry, you’re not alone! The good news is that your data isn’t just numbers; it’s a great guide to show what’s working, what’s not, and where to focus next. Whether it’s figuring out why people are leaving your site or which campaign is actually making money, data can be your best friend (once you get to know it). 👉 Traffic metrics: Keep tabs on visitors, page views, and bounce rates—if people are leaving too soon, something might need tweaking. 👉 Engagement metrics: See what’s getting clicks, shares, and attention—double down on the good stuff! 👉 Conversion metrics: Track sales, sign-ups, or downloads—because the end goal is action, right? 👉 ROI metrics: Figure out where your budget is working hardest. Data doesn’t have to be overwhelming... it’s just your digital way of saying, “Here’s how we can do better.” 🚀 Read for more 👉 🔗 https://buff.ly/4jgiQzH #digitalmarketing #marketingstrategy #analytics #conversion #userengagement #digitalstrategy #roimetrics #contentstrategy #data #weareusual

Say hello to Kate! 👋 She’s not just another team member—she’s AI-generated. Kate is here to spark a conversation about the future of communication. As technology evolves, brands are exploring new ways to connect with their audiences. So, what do you think? 💡 Are AI-generated personalities like Kate the next big step in brand communication—offering innovation, scalability, and a unique touch? 🤔 Or do they miss something essential, like the human connection that audiences value most? We’d love to hear your thoughts! Share your perspective in the comments. Is the future of communication digital, human, or somewhere in between? #weareusual #artificialintelligence #digitalmarketing #brandidentity #aiinnovation #ai #brandingstrategy #marketingtrends #virtualinfluencers #contentcreation

2025 is here, and digital marketing is getting smarter, cooler, and let’s be honest, a bit futuristic. 🚀 If you’re trying to figure out what’s next, think of it as a mix of tech doing the heavy lifting, customers expecting a little extra, and creativity taking center stage. Whether it’s AI doing the number crunching or shoppable videos that feel like something out of sci-fi, the game is changing. Here’s a sneak peek at what’s making waves: 👉 AI is everywhere: It’s helping create personalized content, run chatbots that actually make sense, and predict trends before we even know what’s trending. 👉 Content that’s fun to play with: Shoppable videos, AR try-ons, and gamified experiences are turning browsing into an adventure. 👉 Going green is the new cool: Customers love brands that care, so showing off eco-friendly practices is a big win. 👉 Search is evolving: Voice and visual search are taking off, so it’s time to get your site ready for “Hey Google” and image-based queries. Digital marketing in 2025 is all about standing out, keeping it human, and embracing tech that works for you. Pretty exciting, right? 🌟 https://buff.ly/3DUnAux #digitalmarketing2025 #marketingtrends #aiinmarketing #interactivecontent #contentmarketing #seo #voicesearch #visualsearch #digitalstrategy #weareusual

🎅🎄 Ho ho ho, Merry Christmas from all of us at Usual! 🎄🎅 What a year it’s been! Thanks to all our incredible clients, partners, and friends for keeping us on our toes in 2024. It’s been a blast working with you, solving problems, building cool things, and maybe sneaking in one or two coffee-fueled late nights. Christmas is a time for reflection, relaxation, and (if you’re anything like us) questionable attempts at wrapping presents. 🎁 (Pro tip: Buy bags. Just trust us.) We hope you get a chance to kick back, enjoy some well-deserved downtime, and maybe even beat your high score in "How many mince pies can I eat before lunch?" Here’s to an even better 2025... big plans, fresh ideas, and plenty more fun moments along the way. Let’s make it one to remember! #christmas2024 #merrychristmas #happynewyear #webdesign #digitalmarketing #smallbusiness #irishbusiness #holidayvibes #weareusual #seo

Ever landed on a website and played hide-and-seek with their contact info? Frustrating, right? 😤 Clear contact information isn’t just a “nice to have”—it’s a must-have for building trust and keeping visitors happy. Whether they’re looking to ask a question, make a purchase, or simply say hi, your contact details should be easy to find. 👉 Include your contact info in the header, footer, or both (bonus points for a floating action button!) 👉 Keep it simple—email, phone number, and maybe a contact form if you’re feeling fancy 👉 Double-check your details regularly—no one likes bouncing emails or dead phone numbers 👉 Make it mobile-friendly—big buttons and easy-to-tap links are key Clear, visible contact info shows your visitors you’re approachable, reliable, and ready to help. Plus, Google loves it too—hello, SEO boost! 🚀 Read for more info 👉 🔗 https://buff.ly/4gIMmME #contactinfo #websitedesign #trustbuilding #contactus #customerexperience #seo #digitalmarketing #websiteessentials #webdesign #weareusual

Because why not add a few more tweaks right before the deadline? We’re ready for anything! 😅 Deadlines may be looming, but hey, we know that last-minute changes happen—and we are here to help! Last-minute tweaks can feel overwhelming, but they are often part of the creative process. Whether it is adjusting a layout, reworking content, or adding that extra feature you thought of at 3 a.m., we will roll with it. After all, collaboration is at the heart of what we do. It is also important to remember that a website launch is not the finish line. It's the starting point. Your site will continue to grow and evolve, just like your business. We are here to help you keep refining and improving, even after the 'go live' moment. So, when those last-minute changes come in, just know we have got this! Let’s work together to make your project the best it can be, no matter the timeline. 🚀✨ #weareusual #webdesign #projectmanagement #creativeprocess #design #creativeagency #squarespace #shopify #funny #agencylife