Eggmented Reality

It's no surprise that eggs top the list as one of the most beloved breakfast staples🍳 Yet, recent news from McDonald's Australia serves as a stark reminder: our breakfast routines might not be as stable as we think. McDonald's has had to scale back breakfast hours by 90 minutes and limit order quantities due to disruptions in the egg supply caused by avian flu outbreaks. This unexpected turn highlights the vulnerability of our food supply chains and the impact it can have on our daily lives. Just imagine mornings without our cherished breakfast traditions! Eggmented Reality believes in breakfast and eggs as a rich part of our social fabric. This is why we're working hard to provide alternatives. Check out Insha Naureen’s recent article at Food Ingredients First on the situation in Australia: https://lnkd.in/gveXN8pJ #FoodTech #FutureFood #Healthy #Delicious #EggAlternative #SustainableProteins #FoodSupply #AvianFlu #EggMcmuffin  Chris Kempczinski, Antoni Martinez

🥚 Introducing the Better Egg – No Hen Required! Our journey to reimagine the egg for the modern world began with a simple question: How can we create a better egg? Using precision fermentation, we’ve developed a protein-based egg replacement that replicates the binding, gelling, and foaming functionalities of traditional eggs. Our protein is natural, vegan and environmentally sustainable. Today, we're excited to be partnering with industry leaders who seek advanced egg functionality, improved taste and texture at a competitive price. A big thank you to Ruthie Edelstein at NoCamels - Israeli Tech & Innovation News for the fantastic coverage of our story and interview with our CEO, Jon Rathauser. https://lnkd.in/dkQVmqWG #SustainableProtein #FutureOfFood #BetterEgg #FoodTech #StartupJourney #Eggs #FoodAndBeverage #Innovation FRESH START FoodTech Incubator IL Tnuva Mondelēz International IL Tempo Beverages Ltd OurCrowd Finistere Ventures Israel Innovation Authority רשות החדשנות MIGAL Galilee Research Institute Helit Rozen, Ph.D Itai Bloch Itamar Yadid Amit Bernadsky Alice Shalit Yochanan Gerber רמי הרמתי David Zigdon Noga Sela Shalev Tammy Meiron, Ph.D. Rom Kshuk Maha Tahiri

Already looking forward to next year's HackSummit!!

What an incredible start to FoodHack’s HackSummit in Lausanne, Switzerland! And now, Day 2 begins! Be sure to catch our CEO, Jon Rathauser, to learn about collaboration opportunities and what the future of eggs looks like! #FoodHack #HackSummit #FoodTech #Innovation #BetterEgg #Startup #PercisionFermentation #AlternativeProtein

One of the incredible perks of working in Northern Israel is undoubtedly the nature! Team Eggmented went on a springtime excursion in the Jezreel Valley. Stepping away from our lab, we sped off into nature to enjoy some fresh air, adventure, bonding, and good food. With some of our colleagues affected by the ongoing conflict in Israel—whether displaced or serving their country—this break was extra important for everyone to recharge and regroup. Now, we're ready to tackle our next challenges! #startup #team #funday #teamrecharge #teambonding #productivity #worklifebalance FRESH START FoodTech Incubator IL Tnuva Tempo Beverages Ltd OurCrowd Finistere Ventures Israel Innovation Authority רשות החדשנות MIGAL Galilee Research Institute Itamar Yadid Itai Bloch Tammy Meiron, Ph.D. Noga Sela Shalev David Zigdon Rom Kshuk Maha Tahiri Helit Rozen, Ph.D Jon Rathauser Amit Bernadsky Alice Shalit Yochanan Gerber רמי הרמתי Nortech-Network Israel AgriFood-Tech Valley

Yesterday was the first time the entire Eggmented team got together since October 7th. Over the challenging past months, our team has been scattered—some serving the nation, others caring for their families, and some advancing our product from different locations. As we reunite, we're reminded that rowing together is not only necessary but also incredibly fun! We take pride in our team's dedication and are excited about the incredible achievements we're reaching together. Thank you to everyone on this journey—your support propels us along the path to introducing our revolutionary and health-conscious egg alternatives to the market. #TeamSpirit #Resilience #Innovation #FoodTech #AlternativeProtein #Startup #IsraeliInnovation #NoMatterWhat FRESH START FoodTech Incubator IL Finistere Ventures Tempo Beverages Ltd Tnuva OurCrowd Israel Innovation Authority רשות החדשנות MIGAL Galilee Research Institute Itai Bloch Itamar Yadid

The online platform for Future Food-Tech San Francisco is now live! We're booking meetings and interested to connect!

We're cooking up future ingredients that'll be healthier, tastier, and budget-friendly for the food industry! Our CTO, Helit Rozen, Ph.D, a real #FermentationExpert, recently joined a panel that mixed academic and entrepreneurial leaders like Tammy Meiron, Ph.D., Tamir Tuller, Roee Vidavski, Wissam Mansour, and Roni Zidon. They explored the #fermentation landscape, delving into challenges and opportunities for #foodsecurity based on their diverse entrepreneurial and academic backgrounds. Thanks for your #partnership YDLabs, FRESH START FoodTech Incubator IL, The Kitchen Hub, The Good Food Institute Israel and Israel Innovation Authority רשות החדשנות. #IndustryEvent #FoodIndustry #Innovation #FoodTech #Entrepreneurs Next October, FoodTech Nation, Phytolon, OpenValley Israel, S. Friedman, Abramson & Co., Tel Aviv University, Ariel Blumovich, May Avital, Moti Rebhun.

Another relentless outbreak of bird flu, fueled by extreme weather and industrial farming practices, has the food industry alarmed. This time, we see 2 million birds in California already culled. These annual disruptions to the global egg supply not only highlight the urgent need for improved food security but also present a unique opportunity to cultivate a nutritious, sustainable, and safe egg alternative. Eggmented's "Better Egg" is quickly emerging to address these industry challenges. Follow our journey to witness the progress and stay well-informed about your food choices. Learn more in on the recent outbreak in Nathan P. Owens's Food Dive article: https://lnkd.in/dPKNmJkZ #Eggflation #EggAlternative #FoodIndustry #Transformation #FoodSecurity

Mark your calendars!!! Helit Rozen, Ph.D, CTO of Eggmented Reality, will join other industry experts to cover all the angles of executing a foodtech startup. Don't miss this opportunity to gain insights and connect with experts who have successfully overcome the hurdles of the ever-evolving foodtech landscape. #FoodTech #StartupJourney #InnovationInAction #TechLeadership #NetworkingOpportunity