Fairgen

Fairgen at SampleCon 2025 🇺🇸 Next week, Fairgen will be in Pasadena for SampleCon, joining the industry's leading researchers to discuss the opportunities and challenges related to synthetic data in market research. If you're attending, meet Samuel Cohen (P.h.D.), Fernando Zatz, and Oren Ben Shabat, who will be representing Fairgen in California. We look forward to insightful conversations on the future of AI-augmented research. See you there! #SampleCon #MarketResearch #SyntheticData

Traditional sampling has its limits—hard-to-reach audiences, feasibility constraints, and cost barriers. But what if you could augment your fieldwork with AI to fill the gaps while maintaining statistical rigor? Read more about how synthetic data is transforming market research with a breakdown of its impact on common study types, including tracking studies, U&A, and post-tests. #AI #MarketResearch #SyntheticData

🚀 Meet Fairgen at #succeet25! We’re heading to Germany on February 12-13 for Europe’s premier market research and insights event. If you’re ready to rethink how you reach rare audiences, let’s connect! 📍Visit us at Booth #328 to see how synthetic data is changing the game. 🎤 Don’t miss our CEO Samuel Cohen (Ph.D.) on stage! He’ll be speaking about The Future of Insights: Decoding Rare Audiences with Synthetic Data 📅 When & Where? Thursday, February 13 | 10:00 – 10:30 AM | Forum 1.2 #MarketResearch #Insights #SyntheticData

🎙️ New Podcast: Unlocking the Power of Synthetic Data in Market Research Our CEO Samuel Cohen (Ph.D.) joined Lenny Murphy on the Greenbook Podcast to discuss how Fairgen is transforming the landscape of consumer insights! 🚀 Key highlights: 🤖 Augmenting sample sizes for hard-to-reach audiences with AI-powered synthetic data. 📈 Boosting CPG brand trackers and enhancing political polling with synthetic sampling. 🧠 Shaping the future of data-driven decision-making in market research. Tune in to discover the power of synthetic data! https://lnkd.in/dz49SgF4 #SyntheticData #MarketResearch #AIInnovation #FairgenAI

New on the Fairgen blog 🚀 Synthetic data and digital twins are no longer just buzzwords– they’ve become the secret weapon behind brand strategies. Rethinking operational systems and data applications, this piece explores how brands connect and thrive in a world of insights. Check it out!

Proud of our CEO, Samuel Cohen, for being nominated for the Significant Insights Global 30-Under-30! This recognition celebrates the next generation of global leaders poised to make a major impact in research, data, analytics, and insights. Check out his personal journey and thoughts on the industry. 🚀  

“𝐖𝐢𝐭𝐡 𝐨𝐮𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐫𝐞𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐀𝐈 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐚𝐧𝐝 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐞 𝐮𝐬𝐞𝐝, 𝐢𝐭 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐫𝐞𝐚𝐟𝐟𝐢𝐫𝐦𝐞𝐝 𝐭𝐡𝐚𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐥𝐢𝐞𝐬 𝐧𝐨𝐭 𝐢𝐧 𝐫𝐞𝐩𝐥𝐚𝐜𝐢𝐧𝐠 𝐡𝐮𝐦𝐚𝐧𝐬, 𝐛𝐮𝐭 𝐢𝐧 𝐡𝐞𝐚𝐫𝐭𝐞𝐧𝐢𝐧𝐠 𝐡𝐮𝐦𝐚𝐧-𝐦𝐚𝐜𝐡𝐢𝐧𝐞 𝐝𝐲𝐧𝐚𝐦𝐢𝐜𝐬 𝐟𝐨𝐫 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠.” By 2030, we will be navigating a vastly different world, shaped by the integration of AI across all sectors of society. Read our latest blog post to explore how we can tap into the synergy of human intelligence and the speed and scalability of machines for market research, ensuring we fully realize the potential of both. 🚀

Excited to share our latest ESOMAR paper called "Synthetic Data in Marketing Studies: Exploring the promise of generative AI and synthetic data," created in collaboration with Thomas Duhard from GROUPE IFOP as part of ESOMAR Congress 2024 🚀 In this paper, we dive into the promising potential of synthetic data and generative AI to transform market research. Discover how AI can improve the representation of under-sampled groups and revolutionize data collection, providing richer granular insights in any quantitative study. A must-read for anyone looking to stay at the forefront of data-driven market research innovation!

“𝐖𝐞 𝐜𝐚𝐧 𝐠𝐨 𝐟𝐮𝐫𝐭𝐡𝐞𝐫, 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐦𝐨𝐫𝐞 𝐜𝐨𝐡𝐞𝐫𝐞𝐧𝐭 𝐬𝐭𝐮𝐝𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐰𝐞 𝐜𝐚𝐧 𝐳𝐨𝐨𝐦 𝐢𝐧 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐨𝐮𝐭 𝐨𝐟 𝐢𝐭” said our CEO Samuel Cohen during The BVA Family Human Advantage Conference. Thank you Emilie Boutes for hosting this great chat with Estelle Cavallaro about how AI can improve research. 🚀 You can access the full talk here, skip to minute 46:40 https://lnkd.in/gMcRP-8b #HAC2024 #SyntheticData #MarketResearch

Bonjour! 🇫🇷  Exciting news! Fairgen is landing in Paris this week for the 12th Printemps des études- the Client Intelligence & Strategy Summit, happening September 26-27. This premier event brings together professionals in communications, marketing, and research to explore the latest trends in consumer insights, data strategy, and innovation. We’re looking forward to connecting and sharing insights through a mix of interactive sessions, expert panels, and networking opportunities! 🚀 Find the full summit agenda here: https://lnkd.in/eA7GNhU3 #PrintempsDesEtudes #MarketResearch #Insights #Innovation