Firma. Business Design

🪰 Ever noticed how a small change can completely transform your daily interactions with technology? Recently, I shared with my team at Firma. Business Design my passion for NUDGE - the fascinating concept that sparked my journey into UX Design. Together, we explored how tiny design decisions can guide users toward better choices while preserving their freedom to choose. Want to see a nudge in action? Notice how this post started with a question and an emoji? 😉 It's just one of many ways we can make digital experiences more engaging and human-centered. What's your favorite example of positive nudging in digital design?

The Jewish year may be coming to an end, but with everything happening, it feels as if the next year is just more of the same. We all try to keep on keeping on, and remember that we have the power to make a difference. Seems almost inevitable to give in to a bleak sense of helplessness, as it sort of becomes the new normal. But we’re here to remind you that we can weather this storm together and rise from destruction to rebirth. We can lead a change and rebuild, create a safe, sane, and pleasant life, and grow again as individuals and as a nation. In the spirit of our Rosh Hashanah tradition here at Firma, we snapped a new Firma shot that serves as a reminder: the power to create better days is in our hands, and we’ll never stop changing for the best💛🎗️.

Neema - Better Than a Bank, an Israeli startup, is transforming international money transfers for migrant workers. Collaborating closely with the Neema team, we undertook a comprehensive process that spanned every stage of product development. This included optimizing the 'Know Your Customer' (KYC) approval process—a crucial component for any financial institution—designing a new app interface to enhance user experience, and refreshing the visual language to emphasize speed and immediacy. Read the full case study here - https://bit.ly/4ebB7eE

Elad Mishan, our Chief Creative Officer at Firma, has joined as a lecturer in the Brand Manager Leaders course at the Israeli Branding Center. This is the only program in Israel that combines the knowledge truly needed to create new brands and teaches all the tools required to create, launch, grow, and maintain strong brands in a competitive market. For more information about the course - https://did.li/GdZlC

Doron Goldenberg, our CEO at Firma, has joined as a lecturer in the Brand Manager Leaders course at the Israeli Branding Center. This is the only program in Israel that combines the knowledge truly needed to create new brands and teaches all the tools required to create, launch, grow, and maintain strong brands in a competitive market. For more information about the course - https://did.li/GdZlC

How can an accomplished, versatile brand manage the delicate balanca between boutique and commercial? Recanati, one of Israel's leading, innovative wineries breakes the local dichotomy by making creative yet widely-loved wines. Now it can celebrate variety with its new brand language. Click here for the full case study - https://bit.ly/3Tn3e2i

Hope isn't something that just happens; it's something we create. In uncertain times, designing hope becomes a powerful act of leadership and vision. It’s about turning challenges into opportunities, setting a realistic yet inspiring path for the future, and igniting passion and action in those around us. Imagine a world where hope is crafted with intention—where honesty, optimism, and creativity come together to empower communities and drive change. How can we shape this kind of hope? Click here to read the full article by Offer Brenner - https://bit.ly/3XvPYKY

Gilat Satellite Networks, a pioneer in satellite communications, embarked on a journey with a clear vision: to connect every corner of the globe. From global operations in ten locations, working with three distinct segments, to creating an employer value proposition that resonates with employees, we helped Gilat turn its vision into reality and, most importantly, into a brand that can do it all without losing focus. Full details of the process are available on the website. Read the full Gilat case study - https://bit.ly/3MhEAfw

Thank you, Amit Or, for visiting us and giving a lecture on digital design. Amit shared fascinating insights into the beginnings of digital design, the needs that gave rise to it, and its evolution over time. It was a particularly interesting and nostalgic experience.

Champion Motors delivers clear value thanks to its excellent imported vehicle brands - but it was time to think and act beyond. Enter Champ, the new CM app that connects drivers with their cars, enhancing their vehicle management experience, and strengthening the relationship between brand and client. Read the full study case - https://bit.ly/4dmj2dg Strategy & Brand Development - Yehoram Davidi Digital Project Manager - Stav Lavy & Adi Profeta Creative and UX Writer - Stav Milo Creative Manager - Yael Gilad UX Designer - Shlomi Atiya UI Designer - Doron G. Brand Strategist - Shani Kehati UX LEAD - Dvir Isac VP Product - Adi Chalfan Brand design - Naja Schulz Social motion - Paul Rozenboim