G-CMO

Brand power meets growth strategy! Incredible insights from yesterday's G-CMO meetup at Fiverr HQ, exploring "Brand as a Growth Engine" with top marketing leaders. Key highlights from our powerhouse speakers: * Matti Yahav (Fiverr CMO) & Ofir Bokobza (AutoDS CMO) shared how brand authenticity drives marketplace growth and the strategic synergy behind their recent acquisition Panel insights that moved the needle: - Noa Greenfield (Travelier) | "Brand evolution must serve business goals" - Showcased how rebranding Plataforma 10 led to 25% conversion uplift in just 30 days - Nadia Hitman (Simply) | "Test, measure, scale" - Revealed how systematic brand testing drove 30% performance boost while maintaining brand integrity - Laura Keren 🎗️(Playtika) | "Characters create connections" - Demonstrated how iconic gaming personalities and strategic sweepstakes amplify user acquisition - Matti Yahav | "Authenticity cuts through noise" - Broke down how Fiverr's "Nobody Cares About AI" campaign went viral Big thanks to our amazing community for making this another unforgettable evening! Sophie Melnik Amitay Shiri Grosbard Orit Cohen #GCMO #BrandGrowth #MarketingInsights #Fiverr #Community

A Profession is Born: The GenAI Marketing Leader Yesterday was special. We started Tel Aviv's first AI marketing leadership program at McCann TLV's offices, with a great group of G-CMOs and marketing execs. Think about it - just like we needed CDOs 15 years ago, today we need people who really get GenAI in marketing. That's why we're here. What we covered in our first week: • Shani Burshtein, who created this program, showed us what's possible with GenAI • We looked at tools like We looked at tools like ChatGPT, Claude and NotebookLM • We learned how to talk to AI to get better results • We saw how AI can help with our daily marketing work. In 14 weeks we will use and implement AI to integrate content,  images, videos, and audio. Big thanks to Hila Fridlender and Rony Katz Amichay for putting this together, and to Maya Grossman and to McCann Tech for letting us use their space. And to our participants for the rich discussions and insights shared. Looking forward to next week where we'll tackle GenAI implementation strategy. Next week, we'll talk about how to bring AI into our daily marketing work. Orit Cohen Sophie Melnik Amitay Shiri Grosbard

5 Spots Left: GenAI Marketing Course by G-CMO & Shani Burshtein Burnstein (Starts Nov 3)🗓️ If you're a marketing leader who wants to actually use AI in your work, this is for you. You'll work with other executives to build a real plan for your company. You'll get: * Hands-on practice with AI tools * Your own company plan * Work with other marketing leaders * Learn what's working now in AI marketing Interested? 🔗 Register now: https://lnkd.in/e3WApyef We are excited to launch this 1st cohort all together! Tomer Zuker Lisa Bennett Sahar Dolev - Blitental shelly or gisser Omri Peri Dr. Yaniv SHENHAV Elad Hefetz Ido Cohen Angie Geffen Omer Rabinovitz Adi Stein Adi Bar-Lev 🎗️ I'm Hiring Dana Mazuz Ron Friedman Yaron Karlinski Tal Florentin 🎗 Sophie Melnik Amitay Shiri GrosbardOrit Cohen Hila Fridlender Rony Katz Amichay #MarketingLeadership hashtag #GCMOAcademy hashtag #MarketingInnovation

October 7, 2023. The moment time stopped. We remember the victims and our soldiers. We pray for the return of the hostages. G-CMO remembers

This year, more than ever, we have witnessed the power of community, the strength of support, and the impact of people standing by one another. After a tumultuous year filled with challenges that we have faced as a nation, we hope that the new year brings light, that our loved ones return home, and that our country experiences renewal, as we continue the magic that is G-CMO. These words were not chosen randomly—they reflect our community members' thoughts and feelings. Together, we will continue to demonstrate the strength of a community built on values of support, inspiration, and mutual growth. Shana Tova! Shiri Grosbard Sophie Melnik Amitay Orit Cohen

Ever wondered what it’s like to be a marketing wizard in the tech world? Meet Aliza Tamir, the powerhouse who transformed marketing at iconic companies like HP and Microsoft before taking the reins at Startup Nation Central! 💼 Aliza didn’t just ride the wave of the computing revolution; she helped create it! From strategizing at HP to being employee number two at Microsoft, she’s seen it all and done it all. Now, she’s channeling her expertise to elevate Israel’s startup ecosystem and make innovation a global phenomenon. Curious about her journey? Join us for a captivating conversation that dives into the secrets of her success, the art of stepping out of your comfort zone, and what it takes to thrive in the fast-paced world of tech marketing. 🎧 Tune in to the latest episode of the G-CMO podcast and get inspired by Aliza’s incredible story! ▶ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 < https://lnkd.in/eGUN7N_h > ▶ 𝗔𝗽𝗽𝗹𝗲 <https://lnkd.in/ecn2cyeU  > ▶Calcalist  < https://lnkd.in/ejgW7uS2> Thank you to Dror Ganot (Lustgarten), Founder & CEO of ADIO Spotify & Podcast Advertising for its support! Thank you to Limor Reznik, our esteemed forum member, for her help. *The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide!  Sophie Melnik Amitay Shiri Grosbard Orit Cohen

Your Transformation Begins November 3rd. From Marketing Expert to Gen AI Pioneer. One day, you’re a seasoned marketing executive. The next, you’re navigating the rapidly shifting landscape of Gen AI—where yesterday’s strategies are today’s history. Step confidently into the now with G-CMO Academy’s "Gen AI Transformation Leader Course" led by Shani Burshtein and an elite roster of industry trailblazers. Over 14 immersive weeks starting on November 3rd, 2024, you’ll not only keep up with the changing tide but lead it. Join us and become the driving force behind your company’s next wave of innovation. Meet the Faculty members guiding you: shelly or gisser Sahar Dolev - Blitental Tomer Zuker Omri Peri Dr. Yaniv SHENHAV Elad Hefetz Ido Cohen Yaron Karlinski Omer Rabinovitz Dana Mazuz Adi Bar-Lev 🎗️ Adi Stein Angie Geffen Here’s what’s in store:  ▶ Hands-on mastery of cutting-edge Gen AI tools ▶ A powerful fusion of theory with actionable insights, ensuring that every lesson directly applies to your role. ▶ Proven techniques to integrate AI into your marketing strategies, ensuring your success ▶ Real-world case studies from leaders who’ve transformed their industries Are you ready to architect your company’s future? More info here: https://lnkd.in/eh3jFWyX

📣 Last Chance to Elevate Your Cyber Marketing Skills! We have ▶ 5 spots left ◀ for our Cyber Pro Marketing Program by the G-CMO Academy, led by cybersecurity expert Yitzy Tannenbaum. The first session will take place on November 3rd, 2024 and will continue for 13 weeks of immersive sessions delivered by industry leaders. Don’t miss out! Apply now to secure your interview for one of the final spots by filling out this form: https://lnkd.in/eyJWwr6t. If you register independently and not through a company, please mention it during your interview for a discount! Check Point Software Technologies in Tel Aviv will host this exclusive program. Let’s create a pool of exceptional #marketing talent in #cybersecurity together! ---------------------------------------- Amit Daniel Aviv Cohen Michael Yehoshua Ori Bendet Sagy Kratu ron meyran Tom Sadon Maayan Sella Miki Hakak Nofar Asselman Gal Gonen Gili Netzer Gal Toren Adi Bar-Lev 🎗️Orit Cohen Shiri Grosbard Sophie Melnik Amitay Maya Tal Vicky Leader Ashkenazi

Think cybersecurity is only for engineers or tech experts? FALSE. In today's world, cybersecurity companies recognize the immense value of robust marketing strategies to drive growth and success. Powerful marketing efforts drove some of the biggest cyber exits. Did you know Israel alone is home to over 450 cybersecurity startups and companies? In 2023, cyber exits made up 19 of the 45 tech transactions, totaling $3.8 billion—a staggering 51% of the industry’s total transaction value. So, where do you fit in? As a marketing professional, your skills are now more relevant than ever in the cybersecurity industry. Upskilling in this field could be one of the best decisions you make this year. The demand for skilled marketers in cyber is rising, and the industry is booming. That’s why G-CMO Academy designed the Cyber Pro Marketing Program—to equip you with the tools and practical knowledge to become a cybersecurity marketing leader. You’ll learn from industry experts like: 🔹 Go-to-Market Strategies & Positioning – Amit Daniel, CMO at Checkmarx 🔹 Cybersecurity Buying Personas – Aviv Cohen, CMO at Pentera 🔹 Cybersecurity Storytelling – Michael Yehoshua, CMO at SAGE Cyber 🔹 Cybersecurity Technologies (Threat Intelligence, Cloud Security, AppSec, Identity Security, and more) – Ori Bendet (VP Product, Checkmarx), Sagy Kratu (Sr. PMM, Checkmarx), Ron Meyran (VP Cyber Threat, Radware), Tom Sadon (Head of PMM, Clutch Security) 🔹 Demand Generation & Growth – Maayan Sella, VP Demand Generation at Pentera 🔹 Sales Enablement – Caroline Rosenberg, VP Marketing at Adaptive Shield 🔹 Channel Partnerships: MSPs & MSSPs – Miki Hakak, Head of Global Partner Development at Check Point 🔹 Marketplaces & Partnerships – Nofar Asselman, Strategy & Partner Development Leader at AWS 🔹 Marketing Communications & PR – Gal Gonen, Head of Brand & PMM at Vulcan Cyber 🔹 Analyst Relationships – Yitzy Tannenbaum, Senior PMM at Palo Alto Networks 🔹 Events (Virtual & F2F) – Gili Netzer, SVP Marketing at JFrog 🔹 Competitive Analysis – Gal Toren, Competitive Intelligence Team Lead at JFrog 🔹 Customer Marketing in Cyber – Adi Bar Lev, VP Brand & Communications This program was developed by Yitzy Tannenbaum , Senior PMM at Palo Alto Networks, and promises hands-on guidance from top-tier professionals in the field. 🏆Ready to level up? Seats are limited, and this is your chance to learn from cybersecurity marketing experts face-to-face. Don’t miss out—register today! https://lnkd.in/eyJWwr6t

CMOs Make Great CEOs? Karin Schifter-Maor, CEO of Essence SmartCare,  journey showcases why CMOs are CEO material: 1. Customer-Centric Vision    • Understanding consumer needs across markets: from Israel to Europe and US    • Translating customer insights into business strategy 2. Adaptability Across Industries     • Navigating from Foodtech to Babytech to Healthtech     • Applying marketing principles to diverse business models 3. Balancing Creativity and Strategy    • The Snoop Dogg campaign: thinking outside the box while driving results    • Blending disruptive approaches with corporate structures (SodaStream meets Pepsi) 4. Global Perspective    • Leading international marketing efforts    • Adapting global brands to local markets 5. Revenue and Growth Focus    • Driving business outcomes through marketing initiatives    • Understanding the full business ecosystem 💫 Bonus: Karin's tips for marketers eyeing the C-suite! Whether you're in marketing or management, this episode offers invaluable insights on leadership and career growth. Don't miss out! 🎧 Tune in to the latest episode of the G-CMO podcast and get inspired by Karin’s story! ▶ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 < https://lnkd.in/e3GDQdYT > ▶ 𝗔𝗽𝗽𝗹𝗲 < https://lnkd.in/eUmRjJkq > ▶Calcalist  < https://lnkd.in/emQz5D3u > Thank you to Dror Ganot (Lustgarten), Founder & CEO of ADIO Spotify & Podcast Advertising for its support! Thank you to Limor Reznik, our esteemed forum member, for her help. *The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide! Sophie Melnik Amitay Shiri Grosbard Orit Cohen