GuardKnox

"The automotive industry is abuzz with talk of Software Defined Vehicles (SDVs). With electric vehicles now mainstream and fully autonomous cars still on the horizon, SDVs promise to redefine the driving experience. But are they truly the future or just another trend? From Hyundai’s E-GMP platform to Mercedes-Benz's MBUX system, and GM's Ultifi platform, the advancements are pushing the boundaries of what vehicles can do. Industry experts predict SDVs will dominate the market by 2034, transforming cars into dynamic tech platforms. While challenges remain, the serious investments by auto giants suggest SDVs are a lasting innovation. They are not just hype—they're here to stay. 🌐✨ Check out our latest blog post on the topic! 🚗 Software Defined Vehicles: Reality or Just Another Buzzword? 🚗 https://hubs.ly/Q02CYLYX0? #AutomotiveInnovation #SoftwareDefinedVehicles #FutureOfMobility #AutoTech"

EcoMotion is always an absolute blast and this year was no different! Thank you to all the partners and visitors that stopped by to discuss how GuardKnox is helping OEMs and Tier 1 transition to the era of Software-Defined Vehicles. A special call-out to Yoel who interviewed our CRO, Jillian Goldberg, at our booth for an upcoming IsraelTech segment!

June is right around the corner and that means it's almost time for EcoMotion Community Assembly 2024! Join GuardKnox on June 4th as we showcase the latest #innovation in Software-Defined Vehicle and next-generation E/E Architectures. Contact us today for more information.

"In a world where software keeps getting updates, the term ‘recall’ needs a rethink." AS OTA updates become more common in vehicles, the role of connectivity will affect maintenance no less than user apps or services. Read the full article by @AutomotiveWorld about the shift in "manufacturer’s ability to address issues quickly and efficiently, minimising driver inconvenience" >> https://hubs.ly/Q02w5Pfq0"

"Increased costs due to automotive regulation changes might be a worry of the past, in many cases." With the rise of SDV, and their ability to update software on the road, functions and features can be added seamlessly. "The reduction in hardware costs from many computers to fewer is one benefit; so is eliminating the need for recalls when an OTA update can address a discovered vulnerability or add new capabilities required by regulations." Read more here: https://hubs.ly/Q02w5Pt40

Is UNECE R155 a matter of national security for European nations? For some analysts, like German economist Moritz Schularick, the answer is yes - cybersecurity in the auto industry is a "question of national security" as he shares with https://hubs.ly/Q02s_B0g0 As UNECE R155 and R156 comes into effect this July, take a minute to explore why this regulation is a step in the right direction in securing vehicles: https://hubs.ly/Q02s_vkN0

Traditional Ethernet doesn't have a method to ensure traffic gets from point A to point B within a set amount time. This is a massive risk for vehicle systems where an extra moment can be the difference between an accident and avoiding one. Enter Time-Sensitive Networking, or TSN for short. TSN is a method guaranteeing that the total delay experienced by data in the vehicle doesn't exceed an allowed limit. But how does it work? Read Aptiv's recent blog for an overview: https://hubs.ly/Q02scY2d0"

Modern vehicles need to integrate safety components in a well-thought-out way. The lives of passengers and other road users are at stake if software-controlled components fail. Hackers with malicious intent can access the vehicle’s various interfaces via Wi-Fi, Bluetooth, or OTA - the challenge is to secure the integrity of these components. This forces vehicle manufacturers and their suppliers to rethink the way they see automotive cybersecurity. Read for more: https://hubs.ly/Q02rFn5y0

Almost 50% of customers said they would switch OEMs for better customer experiences according to Accenture study. Data-driven services and the corresponding customer experience are the next battlefields for the automotive industry. To win and keep customers, OEMs should not only closely analyze customer data, but also consider changing the OEM-dealer dynamic. Read on for more stats and OEM responses: https://hubs.ly/Q02rFDXr0

Cybersecurity measures are crucial in connected vehicles in order to... 1. Prevent cyberattacks and eliminate unauthorized access to vehicle systems, protecting them from malicious attacks that could compromise safety and functionality. 2. Protect the vast amount of personal data collected, including driving patterns, navigation history, and even biometric data from driver monitoring systems. 3. Ensure safety in critical functions such as braking, acceleration, and steering, where cybersecurity becomes intertwined with safety. 4. Comply with regulations mandating cybersecurity standards - demonstrating a commitment to prioritizing consumer safety and security. 5. Maintain consumer trust in vehicle manufacturers and the automotive industry - this is crucial for adoption and market success. But how safe are vehicles today really? Read to find out: https://hubs.ly/Q02rhSVP0