Jifiti

Hey Fintech Nerds 👋 In *other* news. Fintech is on a tear. Square, Visa, and Robinhood are all up big. The view is that de-regulation is a tailwind, and it possibly is. But if Square can match PayPal’s execution, Visa can get into Open Finance, and Robinhood can stick the landing on its new Stablecoin. The market is about to get reshaped again. This week, Wise’s news of a 55% profit bump and a partnership with Standard Chartered shows an industry that is mainstream and delivers. Consumer-grade FX is now a Fintech specialty. Never a dull week in Fintech. Here's this week's Brainfood in summary 📣 Rant: Wallet Wars: The Battle for Your Digital Life 💸 4 Fintech Companies: 1. Astrada.co - Bring your own card as a service 2. Parlay Finance - AI Loan Intelligence System 3. Paydock - Payments orchestration as a service 4. Unit Plus - Treasury Management for German companies 👀 Things to Know: 1. Election bump for Fintech, Banks and Crypto 2. BNPL Provider Affirm launches in the UK 📚 Good Read: Fintech meets Telecom with eSIMs

Global Mapping of Players in Embedded Finance & Banking as a Service (BaaS) Is anyone missing on this map? 👇 Source/more info: The Paypers - #fintechreport https://lnkd.in/dR2fmhYY Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ] #banking #bankingasaservice #digitalbanking #bankingindustry #embeddedfinance #embeddedbanking #fintech #financialtechnology #fintechindustry #fintechreport

𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗮 𝗟𝗶𝗰𝗲𝗻𝘀𝗲𝗱 𝗘𝗠𝗜? When banks and lenders work with a licensed e-money institute (EMI), typically fintech companies, it’s not just about adding new products—it’s about finding practical, flexible solutions to real customer needs. This type of collaboration is opening up new, versatile ways to serve customers in their everyday financial lives. As I shared a while back (https://lnkd.in/dui8KSB7), our whole company was involved in bringing us to a readiness state to ensure that Jifiti became licensed as an EMI in Europe by the Finansinspektionen in Sweden. Our EMI license not only serves as comprehensive validation of our company’s robust compliance and governance frameworks, but also gives our banking and lending partners complete peace-of-mind that their funds are fully protected under stringent regulatory requirements for safeguarding, reporting and audits by the regulator. So from a practical standpoint, what does Jifiti’s status as a licensed EMI mean for banks and lenders that partner with us? How does working with an EMI-licensed partner benefit a bank’s embedded lending program? Here are just a few of the possible use cases driving value for financial institutions and customers alike: 𝗢𝗽𝗲𝗻-𝗟𝗼𝗼𝗽 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗮𝗿𝗱𝘀 Working with a licensed EMI gives banks and lenders the ability to provide approved customers with point-of-sale financing via open-loop virtual cards, in the form of e-money that can be spent at any merchant. 𝗘-𝗠𝗼𝗻𝗲𝘆 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿𝘀 An EMI can enable the facilitation of seamless e-money transfers between consumers. Think of a scenario where one customer can transfer loaned funds directly to another - a solution that adds value to customers and streamlines the user experience. 𝗖𝗮𝘀𝗵 𝗢𝘂𝘁 𝗙𝘂𝗻𝗱𝘀 By giving customers the freedom to cash out their point-of-sale loans or credit and access them as actual cash, banks and lenders can create a truly flexible and customer-centric approach. 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗥𝗲𝗳𝘂𝗻𝗱𝘀 𝗶𝗻 𝗘-𝗠𝗼𝗻𝗲𝘆 Refunds can be a pain point for lenders and merchants that offer point-of-sale financing. An EMI can enable refunds to be issued as e-money onto virtual cards. This increases credit utilization for the lender, improves customer retention rates for the merchant and gives the customer a seamless experience. 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝘅𝗽𝗲𝗻𝘀𝗲 𝗖𝗮𝗿𝗱𝘀 For businesses, virtual cards pre-loaded with e-money (as provided by an EMI-licensed entity) can ease the complexities of business expenses, like travel costs. Employees gain an easy way to manage their expenses on the go, and employers can streamline expense tracking in real-time. 🔔Ping me if you want to explore these or other use cases further, or visit https://lnkd.in/dpstnVAk Wouter Moolenaar Bryan Mermelstein CIPP/E