NotFromHere Brand Agency

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Design redefines how people interact, engage, and emotionally connect with products and experiences.

Explosive Collaboration Alert: NotFromHere Brand Agency. x Call of Duty x Woojer - Born to feel™ Partnering with one of the most successful brands in gaming history, 𝗖𝗮𝗹𝗹 𝗼𝗳 𝗗𝘂𝘁𝘆, i crafted packaging that’s as legendary as the game itself. Known for pushing the boundaries in immersive gameplay, Call of Duty has a legacy that’s unmatched, and I'm thrilled to be part of it. My mission? To craft packaging that goes beyond being just a package, it’s an immersive experience. Every element is meticulously chosen, with a focus on every detail, from the materials to the precision of each edge. The goal is to not only protect the device but also to enhance the brand’s presence. This packaging delivers more than just aesthetics, it offers a premium unboxing experience that speaks to quality and innovation. The sleek, minimalist design makes a bold statement, providing a visually compelling presentation while securely housing the cutting-edge technology, ensuring the experience is as impressive as the product itself. With dedicated spots for every accessory, the packaging ensures that gamers get an intuitive, memorable experience from the moment they open it. This collaboration has pushed me to new creative heights,  and i'm proud to have delivered something truly groundbreaking. Let's talk packaging 👇 NotFromHere Brand Agency. Gili Bar-Shay Woojer - Born to feel™ | Call of Duty | Activision Kfir Bar-Levav Dror D. Idan Benvenisti, CPA Anastasia D. #CallOfDuty #PackageDesign #Woojer #Gaming #Unboxing #Brands

My greatest satisfaction comes from seeing my clients grow and evolve over time, knowing that I was an important part of their journey. It doesn’t matter if it’s a small startup on the brink of raising funds or a massive international corporation, i treat every branding project as if it’s my baby. That’s why 90% of my clients turn into real friends. Into family. I cross borders together with them, win international branding and design awards, and create vibes and experiences that serve the brand and will never be forgotten. NotFromHere Brand Agency. was born in New York in 2007, and since then, I’ve been spreading vibes to the entire world, obsessed mainly with branding strategy, packaging, and design services. Over the years, I’ve had the honor of being part of amazing projects that move the needle, with global brands like BMW Group, Woojer - Born to feel™, MyHeritage, 32ºN Sunglasses, Joovy, Particula, Upright (acquired by Dario Health), Millennium Hilton NYC One UN Plaza ,and more. This past year has been insane, and the coming year is going to be simply blissed. It excites me, it makes me happy, and it gives me chills. Although I’m NotFromHere, I don’t think about where I’m from, I think about where I’m going. Ask my beautiful offspring whose logos are spread across the attached image. Let’s make your brand unforgettable. Drop me a line and start shaping your vision into reality. #Branding #PackageDesign #Unboxing #Creative #GlobalBranding

You can't fool kids and babies. The simple truth always prevails with them. If they connect, it's wholehearted love; if not, good luck to us all. Reflecting on this, we're proud of the brand and creative language we developed for JOOVY, one of the top leading American companies in the baby industry. Entering the highly competitive Feeding category, we faced dominant brands controlling shelves and public perception. We needed to find a breakthrough, a distinct differentiation. Our insight led us to avoid typical themes of mothers and cutesy imagery. Instead, we adopted a clean, tech-oriented approach with bold packaging in white, black, and red, featuring a striking milk splash image. JOOVY broke norms, challenging the perception that feeding bottles must depict gentle, pink-hued scenes. The goal of our branding process is to establish a powerful brand language that defines the brand's entire visual identity and is consistently reflected across all touchpoints, from the logo and packaging to exhibition booths. And if there are principles to be broken, that's what we're here for. Gili Bar-Shay | Joovy | Robert Gardner | Sarah Gardner | Zach Puente Cesar Zenon | Veronica Zenon | Joshua Page | Desiree Lewis #branding #packagedesign #unboxing #babies #joovy

https://lnkd.in/dSJGb4hH

When they first invented eyeglasses in the 13th century in Florence, at a time when Italy was considered a powerhouse of innovation and development, particularly in the optics and glass manufacturing, those physicists and opticians didn't have the faintest idea where their invention would lead. They couldn't have imagined that by the 21st century, there would be glasses with futuristic lenses allowing seamless transition between sunglasses and close-up vision with a finger swipe, TINDER-style swipe. Sounds bizarre, right? Even today, it still sounds strange, but this method is alive and kicking. Smart sunglasses and vision glasses, all in one place.  Glasses from the future, or as the brand slogan says: SUPERHERO GLASSES FOR SUPERHERO PEOPLE. When the geniuses from Deep Optics approached us, with the directions to design the packaging for this crazy product called 32N, we knew the packaging had to deliver a parallel universal experience. Starting from the unboxing, which contains the playful SWIPE experience, through the precise and clean materials that convey the essence of the product, to the compartment of the accessories in the back part of the packaging,  which, when you take them out, make you feel like you've opened a 3000-year-old mummy's sarcophagus. If we could add a smoke effect and the sound of "shhhhh," we would. For those wondering how this crazy technology works, we'll try to explain despite getting a C- in chemistry lessons in high school:) The glasses, similar to some of the screens on the market today, are made of layers of Liquid Crystal – a material that can change by applying low electrical voltage. A tiny processor, whose role is to adjust the user's visual data and change the focus accordingly, is activated by SWIPE on the side of the glasses. That's the most detailed we can give :) But like any giant brand, which talks less about what's under the hood of the product but lets the brand power and experience go through the eyes, directly into our bloodstream at a speed of 270 km/h, commanding us to pull out the APPLE PAY and pay without asking questions or going to the doctor for a prescription. It's a pleasure and great honor to be part of a revolutionary and innovative brand. RESPECT to Sagiv Galam, Deep Optics, and the team. Deep Optics | 32ºN Sunglasses | Gili Bar-Shay | Sagiv Galam | Yariv Haddad Ze'ev Bomzon | Dedy Gur | Shani Jankelowitz | Ryan Seunghwan Kim | Vision Expo #packagedesign #unboxing #innovation #optics #brands

When we were asked to design the packaging for the best-selling toy of all time, we said 'yes' so quickly that it seemed like we had broken the world record for solving the toy itself,  which stands at just under 4 seconds (!)... Crazy. The new smart and pioneering Hungarian cube, GoCube, for those who are not familiar, is an award-winning smart cube with millions of users worldwide. It collaborates with giant brands like global REDBULL and Rubik's Cube. The cube itself connects to a phone/tablet and tracks movements in real-time. Big respect to the visionary entrepreneurs Udi and Amit Dor, founders of PARTICULA, who have introduced a new and highly attractive dimension here. Big like. The design concept was to create packaging that follows the product's usage. The first movement while using the cube is a rotation, with the cube's rotation integrated into the opening experience of the packaging itself, which, to our delight, also won the World Packaging Awards 2023 in the WPO, AKA the global Oscars for packaging. By the way, the original Hungarian cube is celebrating 50 years.  50 years of hundreds of millions of swift finger movements,  hundreds of millions of frustrations,  and hundreds of millions of successes and satisfactions. It's not just a coincidence that it is one of the best-selling toys of all time. It was invented in 1974 by the Hungarian sculptor and architecture professor Ernő Rubik. Ernő called the cube Rubik-kocka (in Hungarian), which later evolved into a company and became one of the strongest global brands under the name Rubik's Cube. Gili Bar-Shay Particula Udi D. Amit Dor Nir Assulin #packagedesign #unboxing #brandidentity #brands #growthmindset #rubikscube #innovation

Every #unboxing of one of our packages makes me happy.

Check out the new brand identity we just finished developing for Cuspa, an advanced medical equipment technology manufacturer for heart care diseases, together with the team Cuspa Elad Sapir and Etti Halewa Dotan