Oktopost

Nothing says we're proud of our customers like a Nasdaq Billboard in Times Square 🎉🤩 Since Oktopost was founded 10 years ago, B2B social media marketing has never been the same. It’s been 10 years of helping B2B marketers measure what matters most, changing the way B2B does social, and partnering with our customers to become bolder marketers. We wouldn't be where we are today without the unwavering support of our incredible customers, who place their trust in us and contribute to our vibrant Oktopost community. To say a heartfelt thank you to our customers for being a part of the journey, we spotlighted them on the big screen in the Big Apple 👏🍎 A special shout out to Stephanie Carls, Andrew Sebastian Davies, Joerg Klueckmann, Barney O'Kelly, and Brittany Otting for your continued trust and support 💙 #B2BSocialMedia #Nasdaq #SocialMediaMarketing #B2BMarketing

October is here! You know what that means... Another edition of The B2B Social Compass just dropped! In honor of spooky season arriving, here are our top best practices for running advocacy competitions. Because what's scarier than your advocates not being engaged in your program... 👻🎃 Check out the newsletter below ⤵️

It's almost GO TIME! ⏰🎉 The Forrester B2B Summit EMEA in London kicks off next Monday and our team can't wait to meet you! Here's where you can find #TeamOktopost: 🎤 Colin Day's spotlight session at 11:35 am on October 8th where he'll be speaking about how building a trusted community outshines reliance on intent signals in B2B marketing. 📍 Booth 19 where Colin, Adi Krysler, Jamie Wilcock, and Chris Meagher will be ready to meet you and give you some merch to take home! Haven't got your ticket yet? Get one here: https://okt.to/7YBzDM #ForrB2BSummit #B2BMarketing

🚨 This is NOT a drill 🚨 Get ready to take notes, because this week's guest on #BehindThePost is an EXPERT on building a successful employee advocacy program for financial services organizations. Tune into this VALUE-PACKED episode to learn: 🔥 How she created an internal academy course and compliance test that all advocates must pass before joining her employee advocacy program 🔥 What the approval process looks like to ensure all content meets industry regulations 🔥 How she encourages her advocates to humanize themselves online to create meaningful connections Thank you for sharing all your secrets Lesia Nünlist, there's so much to learn from you! Listen here: https://okt.to/j5kl0o

🎙️ On this National Podcast Day, we're sharing our tips for creating a successful B2B podcast! Podcasts are hard to measure, but we cracked the code 😉 One of our secrets for how we measure our #BehindThePost and #RadicallyTransparent podcasts is on social media. Here’s how ⤵️

InMail vs Email – and the winner is... 🔔🥊 Last week, we hosted the championship debate of the year in our office. Jordan Snapper and Anna Levitin faced an interesting debate with 12 rounds of questions in front of our judges Colin Day, Caroline Rosenberg, and Michael Yehoshua. At the closing bell, our judges declared Email (and Anna) victorious! 🏆 It was a great day meeting our customers and new friends, and hanging out ringside to hear our fighters battle it out for the championship belt!

This week, we decided to bring the latest episode of #RadicallyTransparent with Chris Sheen straight to your feed! We're going live in 30 minutes for a watch party, see you there 🤝

Let’s face it—nobody dreams of being a B2B marketer who endlessly churns out the same tired jargon. Yet here we are, caught in the “thrilled to announce” trap every time we hit publish. Whether it's a new partnership, an award, or an upcoming event, it seems like autopilot jargon takes over the moment we enter the B2B social world. If you're cringing, so are we. In our latest episode of Radically Transparent, Chris Sheen, Director of Social at Celonis gets real about why B2B marketers continue to fall into the jargon trap and how it can make your messaging feel stale and disconnected. In only 26 minutes, Chris covers: ⛓️ How to avoid cliché language and adopt fresh, engaging content to break the B2B monotony of boring jargon 💡 How to keep messaging creative and authentic to make your brand unforgettable 🚘 How to steer clear of “thrilled to announce” or “we’re excited to share” on social media to announce the same old news Tune in for all the tips you need to make your B2B content stand out and make your brand unforgettable! 🚀✨ 🎙️🔗 https://okt.to/G2sSAB #B2BMarketing #ContentCreation #RadicallyTransparent

ICYMI: Gen Z is taking over the workforce 💪 So when you're trying to reach them on social media, take Reece Callaway's advice on how he engages Gen Z, and why it's so important for HubSpot's social media marketing strategy ⤵️ Tune into the full conversation here: https://okt.to/zR2DZq

What's everyone looking to learn at Forrester's B2B Marketing Summit? At Oktopost, we're always passionate about the value of building a trusted community on social media in building meaningful relationships, enhancing brand loyalty, and impacting the bottom line. Come stop by booth 19 to meet our team and learn about the impact a strong online community can have on your marketing strategy and business outcomes 💥 #B2BMarketing #ForrB2BSummit