OpenWeb

Andrew Kraft has talked to more than 200 media pros in just the last 12 months. He’s on a listening tour to diagnose the media industry’s needs, connect key players, and help chart the future of the industry. Andrew is also the former President and COO of The Arena Group. So, what is he learning? On this episode of The Community Exchange Podcast, we get into it. Join Andrew and Matthew Scott Goldstein (msg) as they talk through it and more in the latest episode of The Community Exchange Podcast—available now. 🎤 https://lnkd.in/d6Rw9a4c They cover: - Diagnosing media’s needs by listening to over 200 media professionals, - Gen AI’s role in editorial and content creation, - The definition of curation in media and publishing, - His journey to where he is today, And more. Catch the full episode anywhere you listen to podcasts, or on our website at  Episode page on our site https://lnkd.in/d6Rw9a4c Spotify: https://lnkd.in/dMR7Wi_j Youtube: https://lnkd.in/dGd-E5Cz Watch past episodes and learn more about the podcast here: openweb.com/podcast/  New episodes every week. Stay tuned for more great conversations. 🚀

The team has touched down. 🛬 #DPSEurope Digiday

✅ Aligned with publishers’ goals At OpenWeb, we empower publishers with the tools they need to grow. This feedback from Max Baumann at IGN Entertainment is a testament to that commitment. Thanks, Max. Together, we’ve helped IGN’s community thrive, boosting quality discussions and increasing reader loyalty along the way. Here’s to more growth. Learn more about our community suite at https://lnkd.in/d49uxDqS

“The traditional sources of traffic are going to become increasingly scarce, so what will a publisher be tomorrow? A destination.” Andrew Casale shares his insights on what publishers should do now and in the future to navigate the increasingly declining traffic. He talks about this and more industry topics on the most recent episode of The Community Exchange Podcast released earlier this week. Catch the full episode to learn more about Andrew’s journey and get some insights to help navigate the current media ecosystem. Stay tuned for episode seven coming your way next week. 🚀

Next stop - Barcelona. 🔴🔵 At OpenWeb, we've partnered with over 5,000 publishers to build vibrant, loyal communities, and we’ve seen them connected to countless brands. Today, we host more than 150 million monthly active users engaging in their passions across the web. We’re deploying a few of our best strategists to #DPSEurope, Tom Rolfe 🌐, Ron Sharir, and Sean Adkins. 🌟 Make sure you catch them to have a conversation about how we can help you drive more revenue, registrations, and engagement. Ens veiem la setmana vinent. 🌴

Last week LADbible Group's SPORTbible and UNILAD went live with OpenWeb Community 👏    We're thrilled to partner with the team at LADbible Group. Together we're growing the massive LADbible community, bringing even more readers into the fold. It's a real honor to work with their amazing team on hosting some of the most vibrant communities on the web.   You can learn more about how publishers around the world are converting their readers into loyal, registered users with our Community solution at https://lnkd.in/d49uxDqS

How can publishers keep growing? https://lnkd.in/dcihw9b6 Andrew Casale, President and CEO at Index Exchange, has a lot of great ideas. Join Andrew and Matthew Scott Goldstein (msg) as they answer that question and more in the latest episode of The Community Exchange Podcast—available now. 🎤 https://lnkd.in/dcihw9b6 Tune in to hear: — Andrew’s journey building Index Exchange. — How publishers can navigate the loss of signals by becoming a destination, — The current state of measurement and attribution in publishing and CTV, — How curation can help publishers increase CPMs, — Index Exchange’s biggest strategic initiatives for 2025, And more. Catch the full episode anywhere you listen to podcasts, or on our website at  https://lnkd.in/dcihw9b6 Spotify: https://lnkd.in/d6EfsTXe  Youtube: https://lnkd.in/d7Xgqqf3 Watch past episodes and learn more about the podcast here: openweb.com/podcast/  New episodes every week. Stay tuned for more great conversations. 🚀

A few highlights from Digiday Media Buying Summit this past week in Palm Springs 🌴 What a great opportunity to connect with friends of OpenWeb new and old. To everyone we were able to speak to: thank you. If we missed you, it’s not too late—let’s have a conversation: https://lnkd.in/dJN_GzcK 📸 Mary Ann Pruitt, Curtis Bahr , Carolyn Drozynski, Matthew Weiner, Ryan Murray, Gresa Dardani, Dean J. Rizzo, Lauren Rose.

“It would be pretty interesting and important to separate the buy side and sell side at Google.” Paul Bannister shares his thoughts on the potential separation of Google’s buy and sell side and explains how it could open the door for new opportunities and innovation in the industry. He covers this and more industry topics on The Community Exchange Podcast released earlier this week. Catch the full episode to learn more about Paul’s journey and get some insights to help navigate the current media ecosystem: https://lnkd.in/dNg3a3eC Stay tuned for episode six coming your way next week. 🚀

We had a great discussion today. 🎙️ Our industry experts Heather Carver, Chief Revenue Officer at Freestar and Felix Zeng, Head of Programmatic and Emerging Revenues at The Weather Company, covered a lot: — How can publishers grow as referral traffic falls? — What strategies and tactics are being deployed to build first-party data? — How can publishers diversify their revenue streams? — Major trends that'll influence the industry in 2025. And more. Make sure you check out – the full webinar is available on demand right here: https://lnkd.in/dKhGa-_G