PrettyDamnQuick

Just launched on Product Hunt: A/B Test Shopify's 3 vs 1 Page Checkouts! 🚀 https://lnkd.in/dPbtcF_A For the first time, brands can test and uncover which of Shopify’s 2 checkouts is the right choice for them! A huge unlock for Shopify brands & their checkout. Check it out and show some love 💜 https://lnkd.in/dPbtcF_A

Did you know there’s a delicate balance between what you charge for shipping and your conversion rates? We’ve been analyzing how the ratio of shipping costs to Average Order Value (AOV) can either boost or harm your checkout performance. Charge too much, and you risk losing customers right at the final step. But if you find the sweet spot, you can keep both revenue and customer satisfaction. It’s all about understanding the correlation and adjusting accordingly. Is your shipping optimized for conversion?

BFCM is just around the corner, and it’s never too early to start prepping. Excited to share that I’m part of the BFCM ‘24 Tips for eCom Guide that dropped today! Proud to be featured alongside some of the best in the biz—huge thanks to PrettyDamnQuick for including me. 🚀 Check it out for top-tier ecom insights, tips, and strategies to crush this holiday szn. https://lnkd.in/ebtx4-QK

Big thanks to PrettyDamnQuick for making me look #prettydamncool in their 2024 BFCM Guide! If you're wondering how to prepare for peak season, look no further. Check the guide out below: https://lnkd.in/gs2K8irX

BFCM is critical for Shopify merchants, but if you're trying to convert the same types of visitors that you've seen all year long then you're leaving massive opportunity on the table. Thank you PrettyDamnQuick and Greg Waxman for the opportunity to share Shoplift's unique insights on pre-sales and sales extensions, gifting, and getting your store tuned up for BFCM '24. You can get the full guide here: https://lnkd.in/e_Tpqrmu

It’s never too early to get ready for BFCM, get tips from eCommerce experts (and me)! Thanks PrettyDamnQuick for including me! Check it out: https://lnkd.in/eD4-sqby

We asked 30 eCommerce leaders for their hottest BFCM tips. And since brands are already getting busy prepping, we made it something you can get through on a quick cortado break ☕ Get it here: https://lnkd.in/dBAMAkby

Love this unexpected Groove Life WIN with PrettyDamnQuick and Gladly integration for fraudulent orders that my operations rep Amber Wright noted over the past few months! "We are so thankful for the Fraud PDQ tasks. Because of this we have been able to implement a fraudulent order workflow asking the customer to verify their information. What we didn't expect was that this workflow would also help us reduce our Chargebacks received on orders! While tracking data on chargebacks, we realized a lot of chargebacks were from fraudulent orders, and because of this we now check back on those PDQ tasks 7 days later to see if the customer has responded. IF they DO respond, we promptly reship their items. If they do NOT respond, we promptly refund their order. This seemingly small task has allowed us to significantly drop Shopify chargebacks received!"

Hope is necessary to overcome the human condition, but it’s not enough to overcome the condition of your standard checkout page.

UnderOutfit, a top quality shape wear brand is in the top 1% of fastest-growing Shopify stores. Incredibly impressive given they only launched in 2021. And we're proud to have been a part of their success! PDQ helped UnderOutfit reduce checkout abandonment by 14% (!) for first-time shoppers, their most "problematic" segment. First, the challenge: UnderOutfit was growing quickly, but they were leaving money on the table. Their total conversion rate was struggling, especially in particular segments. Overall checkout abandonment rate (mostly first-timer shoppers) was lagging, despite most orders qualifying for (and selecting) free shipping. UnderOutfit has a world-class product, and has a very high repeat purchase rate and lifetime value from its customers, but found that a whopping 77% of its first-time customers weren’t completing checkout. First time customers are also much costlier to acquire then returning customers. And to lose them at checkout is painful, as UnderOutfit has already paid the acquisition cost to get them there. PrettyDamnQuick was already optimizing UnderOutfit’s operations team and warehouse to optimize order management, streamline backorders, and enable post-checkout upsells and order edits while providing real-time delivery updates to customers. PDQ immediately got to work, A/B testing how different cohorts respond to variables like higher/lower shipping thresholds, and more expensive shipping options, and focused on what they found to be low-hanging fruit: first-time shoppers. What PrettyDamnQuick tested: ⚫ Adding an aggressive delivery promise (stops them from going to Amazon) ⚫ Offer first-time shoppers free shipping when risk of abandonment is high ⚫ General price testing sensitivity to determine the optimum shipping rates ⚫ Helping UnderOutfit keep their delivery promise to build more customer trust The results blew everyone away... 📈 +$984K increase in annualized revenues 📈 14% reduction in first time shopper abandonment 📈 Increase of 3 basis points in overall checkout conversion