Toya

We’re thrilled to announce that Miraculous RP will make history as the first Roblox game to debut a movie trailer! 🎬 Ahead of the highly-anticipated Miraculous World: London - At the Edge of Time movie release this fall, we’re hosting an exciting Watch Party this weekend on #MiraculousDay, where fans can catch an exclusive sneak peek of the trailer! Why premiere a movie trailer in Roblox? It’s all about meeting fans where they are. Roblox offers an immersive and interactive platform where fans can experience the trailer as part of an engaging event—creating a sense of community and excitement. With Roblox's newly launched Event System, we’ve crafted a series of special activities to celebrate this milestone. The buzz around the trailer has been incredible, and we can't wait for you to experience it! See you in-game for the Watch Party 🎉  #RobloxEvents #MiraculousWorld #WatchParty #InnovationInEntertainment #Roblox

ROBLOX DEVELOPER CONFRENCE 2024 Toya’s Chief Product Officer, Guy de Beer, will be participating in an intriguing panel at the Roblox Developer Conference titled “Create & Ship Faster with AI and Collaboration Tools”.  Together with Stefano (Stef) Corazza and Sujoy Banerjee they will explore how Toya utilizes Roblox’s generative AI tools to prototype and accelerate creation.  The discussion will also cover how integrating third-party tools and automating testing can enhance collaboration and efficiency in day-to-day operations for Roblox studios and creators. Join us for valuable insights into the practical applications of AI in game development. #RDC #AI #GameDevelopment 

Unlocking the Future: Gen Alpha and Roblox As Gen Alpha—the generation born after 2010—grows up, their digital playgrounds are shaping their preferences and behaviors, and for hundreds of Millions of consumers, Roblox reigns supreme. Gen Alphas are reimagining gaming. Platforms like Roblox, Minecraft, and Fortnite are their go-to spaces for creativity, social interaction, and learning. Roblox, in particular, has surged in popularity, topping social media in terms of total time spent on a single platform. Building, Not Just Blasting: Unlike previous generations, Gen Alpha females get equal representation. This means that overall Consumer behavior is more than just gaming action. They love building, creating, and customizing avatars. These sandbox experiences empower them to think critically, learn new skills, and collaborate with others.  What Brands Should Know: If your brand is favored by children, understanding Gen Alpha's gaming habits is crucial. These young consumers value immersive experiences, social interaction, and user-generated content. Brands that tap into these trends will stand out in the years ahead. #GenAlpha #Roblox #ecommerce https://lnkd.in/dfuRXB-q

🎉 Celebrating Three Years of Miraculous Ladybug on Roblox! 🎉 🌟 It’s been an incredible journey! Three years ago, Toya Studio and Zag Games teamed up to bring the enchanting world of Miraculous: Tales of Ladybug & Cat Noir to life on Roblox. 🎮✨ 🔥 714 Million Plays and Counting! 🔥 Since its beta release in May 2021, the Miraculous RP: Quests of Ladybug & Cat Noir game has captured the hearts of players worldwide. With over 133 million unique users, it’s clear that fans can’t get enough of the thrilling adventures in Paris. 🗼🐞 🙌 Thank You! 🙌 A huge shoutout to our passionate players, talented developers, and the entire Miraculous community. Your support and enthusiasm have made this journey unforgettable. Here’s to many more years of adventure, friendship, and magic! 🎂🎈 #MiraculousLadybug #Roblox #Anniversary #ZAG

One of our core passions is empowering our community by involving them in the development process. This week, we took a big step in this direction by inviting our most active members for an exclusive sneak peek of the upcoming Miraculous Ladybug RP update. Our community members got a special tour and early insights into the new features before the official announcement. This not only underscores the importance we place on our community but also makes these players feel like integral parts of the game’s evolution.  By hosting exclusive events for active community members, regardless of the size, we can significantly impact our key players. They will become our ambassadors, spreading the word about the game and increasing engagement across social media and in-game events. #communityFirst #Roblox #PlayerEngagement #BrandBuilding #SocialMediaEngagement

In the TV series Miraculous Ladybug and Cat Noir there is a climatic wedding scene, where the two main characters almost get married. We recreated this scene in the game #MiraculousLadybugRP as per our community request, inside the Notre-Dame cathedral.  We invited the community to share their thoughts about marriage in general, and add an image of what marriage looks like.   We received a flood of responses, where our community created their own wedding scenes in the game, and added their personal thoughts . Here’s a select few :

https://lnkd.in/dGmgQ3PR Enrico D'Angelo, Roblox's VP of Economy, shares the company's vision towards bridging digital and real-world commerce. This is big news for brands targeting Gen-consumers organically with minimal friction. Looking to join this exciting consumer trend? We create authentic Roblox gameplay-centric brand adaptations, that let the community experience their fandom in the game.  This summer, we'll be rolling out more e-commerce content and will continue to experiment with innovative point of sale approaches to ideally position brands within this vibrant new world.

Thank you @Pocket Gamer for awarding Toya "Best Roblox Game of 2023"! Such an exciting trophy for an exciting year! In 2023, our Miraculous Ladybug RP Roblox game kept defying gravity, making it one of the largest digital communities of girls in the world, 65% of the 121.2 Million unique players, since launch in 2021.  We're looking forward to yet another exciting year in 2024. Having such extraordinary partners at ZagStudio is something we are extremely grateful for. Kudos to the amazing team of Toya for making it happen!

Shout-out to our head of community, Jupiter Hadley for being named to MCV/Develop 30 under 30 in the games industry! Jupiter has been driving our community for the past three years, and her passion helped propel our community to new levels of engagement. https://lnkd.in/eixHkdaT