Avi Meir

This one question can save your SaaS company from failure. When I met a SaaS company founder in Tel Aviv, I asked him:   "𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐚𝐢𝐥 𝐢𝐧 3 𝐲𝐞𝐚𝐫𝐬?" He paused and said:   "𝐖𝐞’𝐫𝐞 𝐮𝐬𝐞𝐝 𝐭𝐨 𝐩𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬, 𝐧𝐨𝐭 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐬." I told him:   "𝐈𝐟 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐧𝐚𝐦𝐞 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐬, 𝐡𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐟𝐢𝐱 𝐭𝐡𝐞𝐦?" That one question shifted everything.  💡 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐈’𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐚𝐟𝐭𝐞𝐫 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 100+ 𝐒𝐚𝐚𝐒 𝐭𝐞𝐚𝐦𝐬:  Only leaders who give specific answers to this question are ready to succeed. They identify critical issues early—and fix them. Examples: → 𝐓𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐨𝐧𝐠 𝐚𝐧𝐬𝐰𝐞𝐫𝐬 𝐮𝐧𝐜𝐨𝐯𝐞𝐫 𝐛𝐥𝐢𝐧𝐝𝐬𝐩𝐨𝐭𝐬: - "Our ideal customer shifted, but our product didn’t."   - "We solved the wrong problem really well."   - "Technical debt slowed us down when we needed speed."  🚨 𝐑𝐞𝐝 𝐟𝐥𝐚𝐠𝐬: - They haven't identified specific risks.   - They're blaming external factors only like competition or economy. - They're ignoring customer behavior shifts.  𝐓𝐫𝐲 𝐭𝐡𝐢𝐬 𝐭𝐨𝐝𝐚𝐲: Ask your team:   "𝐈𝐟 𝐰𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐟𝐚𝐢𝐥𝐞𝐝 𝐢𝐧 3 𝐲𝐞𝐚𝐫𝐬, 𝐰𝐡𝐚𝐭 𝐰𝐞𝐧𝐭 𝐰𝐫𝐨𝐧𝐠?" → Compare your answers.  → 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐚𝐧𝐬𝐰𝐞𝐫𝐬? Misaligned priorities = Risk ahead.   → 𝐀𝐥𝐢𝐠𝐧𝐞𝐝 𝐚𝐧𝐬𝐰𝐞𝐫𝐬? A stronger, more prepared team.  Want to test this with your team?  Comment "𝐅𝐮𝐭𝐮𝐫𝐞" and I’ll share the workshop techniques I use to build stronger SaaS products in 2024. P.S. What’s the biggest blindspot in your business right now?  ♻️ Share this if you know a founder who needs this.   🔔 Follow me Adam for actionable SaaS growth insights.  

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One of the biggest mistakes founders make is hiring a VP Sales (or a VP Marketing) too early. Omer (CEO) and Roi (CTO) are co-founders with technical backgrounds (they worked together in an elite unit in the army) - they had a great startup idea, raised money, built a product with some design partners, and started selling. They approached relevant prospect enterprises through all possible channels, but gained limited interest and very few sales. They realized that they didn't have a sales background or understanding of the US market, so they hired an experienced VP Sales, US-based, who led a startup to a successful exit and worked afterward in some of the best tech companies. With compensation of almost $300K a year and great recommendations, the founders had high expectations. A few months later, when things didn't move, he explained to them that building these processes takes time, plus he will need to build a small team first. Without them noticing 10 months went by with no deals signed and very limited pipeline - that didn't look promising. After burning valuable time and money they let go of the VP Sales and had to start again from zero with a tight schedule. So what went wrong? Experienced VP Sales are not a good fit for early stage startups - 1. They are not scrappy 2. They no longer feel comfortable doing cold reachout 3. They are too comfortable Your sales hire should fit the stage you are at, and your first sales should be founder-led, to improve your product market fit. The graph below shows a good benchmark to follow, connecting your revenue stage to your choice of sales hire (thanks Christopher Gannon for sharing). When did you hire your first VP of Sales? And how did it work?

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How My Competitor’s $2M Raise Proved Me Right 2 years ago, I envisioned an AI-powered product sourcing agent to empower small and medium-sized retailers — those without large teams or deep cross-domain expertise — to reduce sourcing time, mitigate risks and stay ahead of market trends. After relocating to Israel, I took the plunge: assembled a team of ambitious immigrant talent, conducted in-depth market research and 30+ customer interviews, left my job, and invested my own $7K to bring this vision to life. We've worked tirelessly, and just a month before our beta launch, I discovered a competing startup, founded by former Amazon, Google and Stripe employees, that launched on September 13 after raising $2M in a pre-seed round from XYZ Venture Capital, Propel Ventures and Go Global Ventures. No significant traction, no real product — just a raw beta and social media posts filled with Midjourney-generated images. Instead of viewing this as a setback, it validated my vision. The fact that 2 similar projects emerged simultaneously proves there's a growing demand for solutions like ours. If large-scale teams are also pursuing this, it confirms that the market is ripe for transformation, and I’m proud to have been thinking in the same direction. For months, I battled impostor syndrome (not anymore), but this proves that innovative thinking isn't exclusive to industry giants. I arrived at the same solution independently, driven by data, passion and conviction, and ahead of the global AI hype. I may not have the corporate pedigree or deep pockets, but I do have something equally powerful: an amazing team, long-term vision, entrepreneurial resilience and unwavering support from my wife. I believe our product will inject fresh competition into the market, benefiting everyone. Now, I’m looking for partners to help accelerate this momentum with venture investment, connections, expertise and advice. If this resonates with you, please, like, share, repost, comment or tag anyone in your network who might add value to this exciting journey!

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🚀 We're One of Dun’s 100 Top 20 Startups to Work For – Again! 🎉 For the second year in a row, Jit has been recognized as one of the top startups to work for in Israel! But this isn’t just an award – it’s proof of what we’re building here: a team-driven culture that’s all about innovation, collaboration, and growth. 💡 At Jit, we don’t just solve challenges; we redefine them. We celebrate every win, support each other through the tough moments, and have a blast along the way. With a team-first mindset, we’ve created a home where ideas flourish, careers thrive, and impact is made every single day. 🌟 Looking to grow, make a difference, and love where you work? We’re hiring! Check out our open positions in the first comment – your next adventure starts here. 👇 Shai Horovitz Aviram Shmueli Daniel Koch Ilanit Nitzan Gilad Barzilay Michal Lipschitz Rob DiNuzzo Chris Reeves

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What you are seeing is a mistake. It must be. Adobe is a great company, but even the great ones make mistakes. I was trying out Adobe Podcast to enhance the audio quality of my podcast. - The Engagement Lab, with Yahav Levy as my co-host (it is in Hebrew). The freemium allows up to 30-minute-long audio files; my episode was 40 minutes long. So what do I do? Upgrade. This is an excellent example of how setting your freemium/premium threshold can encourage upgrades. Anyhow, I click the upgrade and get the attached "give me your money" paywall. That's fine. That's what I expected... in a way. I was expecting access to Adobe Podcast, not Adobe Express. You know what, that's fine. Maybe Adobe Express is the better deal for me. But, What is it? In what way is it better for me? I'm a podcaster, not a designer... So, excuse me if I don't know what Adobe Express is! And even with all that empty space on the paywall, Adobe didn't find it necessary to mention it. And that's the mistake. Now what? Should I go off-tab to search for an explanation of what Adobe Express is? See if it's worth my buck. Or should I search for an alternative? Adobe Podcasters are not your usual customers. They may not know what Adobe Express is. A Podcaster subscription is a better fit for them, but if that's not doable... Could you tell them what they'll get for the Express subscription? Now, you don't need me to tell you that. I just wanted to bring your attention to this. But also use this opportunity as a lesson for those just starting their startup. A paywall is not a technical thing. It should be the beginning of a relationship. It's almost like a first date. Could you make it feel special?

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✴️ Which Israeli startups are raising and hiring? Last week we saw a number of startups in Israel start the year with a bang! 🚀 The following three not only raised funds, but are also hiring: 🇮🇱 Jones Software (Israel / NY, USA) #InsurTech #PropTech Founders: Michael Rudman, Omri Stern Funding: Jones raised $15M in a Series B round to help real estate and construction companies remove insurance risk across every property, project, and application. Investors: Led by NewSpring, with participation from Hetz Ventures, Camber Creek, Khosla Ventures, JLL Spark, DivcoWest Ventures, and others. ❗Hiring: 3 roles - https://bit.ly/3PwVTLa  👤Tagging: Adi Brahms, Head of HR to learn more working at #Jones 🇮🇱 Quantum Machines (Tel Aviv, Israel)  #QuantumComputing Founders: Itamar Sivan, Ph.D., Nissim Ofek, Yonatan Cohen Funding: Quantum Machines is in the process of raising $100M, marking the largest funding round for a quantum technology company in Israel to date. Investors: Not disclosed yet. ❗Hiring: 17 roles - https://bit.ly/4ad63tU 👤Tagging: Hila Manoach , Chief People Officer, and Hila Riklin, TA Manager to learn about workin for #QuantumMachines 🇮🇱 Pomvom [ TASE: PMVM ] (Herzliya, Israel) #CloudDataServices #MobileApps Funding: PomVom raised ₪19.7M in a Post-IPO equity round to advance its photo-sharing application for automatic, real-time photo exchange. ❗Hiring: 1 role - https://bit.ly/40tbMIB 👤Tagging: Loretta Ring, HR Director - To learn more about a career with #PomVom 🌟 Want to know who is hiring and raising capital in Israel? Let’s connect, and follow me for more updates like these! 🚀 #IsraeliTech #StartupFunding #HiringAndFunding #Innovation

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Over the past decade, I have reviewed over 1,000 cv's in search for the best team members to join our team. I see a lot of people in Israel in need of jobs these days so sharing some tips from my experience as a manager and Organizational Psychologist that I hope can be helpful. If you have any questions or additional insights, please feel free to comment below or pm me. I divided the job-seeking journey into 4 stages: 1. Self-reflection 2. CV building 3. Networking 4. “Dating” your future boss In this post I will cover some pointers for the first 3 stages. Next post will cover pointers for the last stage. *Self-reflection* 1. Self-reflection and understanding what you are good at and what you are passionate about. 2. Who are you - Need to be able to answer this in 2-3 lines at the top of the CV. Are you a manager and looking to be in a leadership role or more of a hands-on executive? Is your focus marketing/sales/coding/project management? Pro tip: Ask your friends to be honest with you and share the value they see you bring. It will crystalize your own view as well. *CV and LinkedIn profile* 1. CV building - how does your future boss know you are great at what you do? What success and impact did you have that you can articulate with numbers? 2. The design is great. But the most important is the content. Make sure clear description in the header what you do and keep it short, with bullet points and a 1-pager. Make sure no mistakes. If there is even 1 typo, it is a no-go. 3. Passion talks. Years ago I hired a young man with very little experience because he came with great passion and told me how he taught himself code at age 11. See how you can find that story that highlights your greatness. *Networking* 1. Networking and asking friends for an intro or to put in a good word. Identify 10 people you will have coffee with to brainstorm your career. Some will give you great advice. Others will give you a good lead. 2. Don't only think about networking with those who can give you the job today but rather with those who know people that can help you. 3. The best way to build trust is to show your work in action. I once hired someone because he reached out and explained to me in a loom video why one of my client websites stinked and how that can be fixed. He didn't tell me what he does but showed me. What tips have you found as a manager that you would give future employees?

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**An Israeli Startup Entrepreneur’s Response to Darkness, Part II** Imagine someone asked you to go into a room and turn off the dark. ?!?! What would you do? Of course, you would turn on a light. And if they asked you to turn the dark back on, well, you would turn off the light. Because darkness does not have a switch – it has no ‘שימוש’. It is the absence of light, or the presence of light. You want less darkness? Well there is only one question to ask – one thing to do: Turn on a light. Most of the corporate business world deals with trying to turn off the dark. That is, they sit with the status quo, and move around existing technologies and resources in order to create different results. Not us entrepreneurs. No sir. No Ma’am. We light new lights. ‘ויהי אור’ – Let there be light.  We have these highly unusual spirits. Where others see painful gaps that must be managed, we imagine new solutions. Where others struggle with existing darkness, we find new ways to create light. The cool thing about light is, that unlike any other element, it multiplies without diminishing when you share it. It’s like my teacher, Rabbi Shlomo Carlebach once said: “If I pour you some water from my cup, now we both have half a cup (before, I had a full cup). But when I light your unlit candle with my flame, now we have two flames. And when we join them together, the sum is greater than either part. That’s us Israeli entrepreneurs. And the thing is, we have another crazy power.  I think it comes from us Jews waiting 2,000 years to return to our homeland, always believing it was going to happen “any day now!”  Yeah, doesn’t that sound like most startup founders that you know?? You see, it is in our DNA. We don’t do ‘hopelessness’. We are more tenacious than even Jack Black. ‘חוסן’ - 'Resilient' - is our middle name. So let’s remember who we are, my dear fellow members of the Israeli Startup Community. Our Nation needs our Superpower.  Let’s turn on those lights like never before. עם ישראל חי

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Once upon a time, I had the pleasure of leading the Jaguar brand in the Israeli market. Here’s my take on the hyped rebranding. Yes, like many, I think it’s horrible. But this is not because of the logo with the capital G in the middle, or the desperate attempt to look modern. It’s because of how our brains perceive brands. Our brains perceive brands with the same circuits they use for humans. If we see a person for the first time, we tend to accept their persona as is. But if a familiar persona tries to change its style, suddenly and dramatically, we call bullshit. Jaguar’s persona is one of an accomplished and sophisticated English gentleman with heritage and tradition. One with a unique edge of seductiveness, extreme efficiency, and coolness. Just like James Bond (no wonder the two brands have cooperated for decades). Introducing the new branding is like turning James Bond into a millennial hipster. Would you pay to see that movie? It’s not that brands cannot change. Just like humans, they can evolve. What they cannot do is become the complete opposite of who they are. But don’t worry about Jaguar, they will get it very soon. The sales will drop, the CEO will be fired, an apology will be issued, and the brand will return to its roots. A bit shaken but not stirred. #Jaguar #advertising #branding #brands #strategicnarratives

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My friend shared this hot take about Israeli startups and I can't stop thinking about it. That first US hire almost never works out. They all blame different things, but ultimately? It's culture. Sure, they come with a very impressive GTM background and you count on them bringing that skill to your team. But there's this whole other job no one talks about in the interviews: Being the bridge. Do they actually get Israeli culture? Can they help Israelis adapt to American business? Can they convince great American talent to work with Israeli founders? It's such a tough balance to strike. My friend's take (which I totally agree with): Stop obsessing over finding the "top marketers" in New York. Look for people who can build bridges. Yeah, maybe their marketing skills aren't quite as polished. But they'll stick around. They'll grow. And most importantly? They'll help you build the right team. Sometimes the perfect resume isn't what you need. You need someone who can speak both languages (and I don't mean Hebrew).

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10 Exciting Israeli Startups you may not have heard about BUT, you should be following: 1. WINN.AI - Salestech 2. Onebeat - Retail tech company 3. MazeBolt - Cyber Security 4. Cynomi - Cyber Security 5. Canditech - HR Tech 6. Percepto - Autonomous Drones - Drone tech 7. HiBob - HR Tech 8. Mesh Payments - Fintech 9. XTEND - Drone tech 10. Connecteam - HR Tech #startupnation

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Want to make an extra $3-10k/month helping Israeli startups communicate (even before making aliyah)? Here's my 5-step framework that helped me reach $10k/mo in 90 days with ADJ Strategies and has helped dozens of Olim: The biggest mistake I see? People trying to be everything to everyone: "I can write your website, social media, blog posts, emails, pitch decks..." Stop. Israeli startups don't need another generalist. They need specialists who solve ONE problem extremely well. I learned this the hard way. When I started ADJ Strategies, I wanted to "help founders communicate" (vague AF) and offered everything under the sun. Result? Few & low-paying clients. When I niched down to founder-led branding? Scaled past $10k/month and beyond. Here's the exact framework I used (and now share with other Olim who want to a build a profitable marketing side-hustle in Israel): 1. PICK ONE SPECIALTY Could be: - LinkedIn strategy - Pitch decks - Website copy - Email sequences - Case studies - Newsletters Choose based on: - What you naturally consume - What you enjoy creating - Where you see clear gaps 2. CREATE YOUR PORTFOLIO & PRACTICE - Analyze 3-5 companies - Document their strengths/weaknesses - Show specific improvements - Share your strategic thinking 3. PRACTICE ON YOURSELF ("DOGFOODING") Start with yourself: - If you pick LinkedIn, build your presence - If you pick newsletters, start writing one - If you pick pitch decks, create your own Show don't tell. 4. BUILD A CORE PACKAGE Real examples that work: - Bimonthly newsletter: $2k/mo - Twitter ghostwriting: $3k-4k/mo - B2C onboarding sequence rewrite: $5k, flat 5. BUILD RELATIONSHIPS FIRST - Share genuine insights - Help others succeed - Ask thoughtful questions - Give before you take - Be patient (it compounds) Why this works in Israel: - Startups here often build incredible tech - But lack the skills and context to articulate their value proposition - Especially in a second language - Especially when you come from a product or technical background And this challenge = our opportunity The best part? You can start anywhere and anytime: - While working full-time - Before making aliyah - From anywhere around the world So get started today. Too many Olim and potential Olim are sleeping on this massive opportunity to help Israeli companies and make more money in Israel. Hope this is helpful!!! Please comment if you have any questions or suggestions for guides I should make in the future :)

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Want to be part of the Web3 ecosystem? Do you see yourself as one of the next 100 Israeli Web3 startups? At Entrée Capital, we work with founders and invest at every stage to help bring your startup from zero to one. If you're an Israeli building something big, feel free to message me here or on Telegram (@TomerNiv). #web3 #crypto #blockchain #defi #startups #vc

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One of Gary Vaynerchuk's most frequent phrases is "arbitrage". For him, it is finding something at a garage sale that can be resold for much much more on eBay. There is significant areas of arbitrage opportunity in today's world. 1. Traveling medicine. Yes, there are many areas where there are not enough doctors and nurses. 2. Language skills. Many non-native English speaking countries have a hard time selling cross boarders because they can not effectively communicate in native English. Thank you to Andrew Jacobson for his post below. 3. Food. America is blessed with more food than it has ever had available at any previous time in history. But things are changing quickly: FDA is working on updates to food coloring; there are shortages in poultry due; and other issues. The opportunity here is to offer a chemical free natural food coloring. Or an alternative to chicken. Both are coming. 4. Education. No, college is not for everyone. And no, not every job "needs" a degree (nor should they). There are so many education options. I don't want to use the word alternative, because it is not a situation where someone things "well fine since I can't get a degree I am going for an alternative program". Codie A. Sanchez pitches the boring trades: plumbing, electrical, HVAC, roofing. Here is the arbitrage: you start working after a very short training program, and will make more than many college graduates because these jobs are very much less cyclical.

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Huge move for the future of AI in Israel. The incredible founders of Aporia - Liran Hason and Alon Gubkin - have built one of the greatest AI teams in Israel. Today we celebrate their success and announce its acquisition by Coralogix (link in the first comment). Quick recap - Aleph's portfolio company Coralogix is a data infrastructure company in the observability field. They offer a real-time streaming analytics pipeline for logs, metrics, tracing and security. This move will help them expand into AI observability - a critical new market. But there's more to the story. Coralogix is going to invest tens of millions of dollars into a dedicated AI research center in #Israel. While everyone is talking about the importance of AI excellence in Israel, it's people like Ariel Assaraf and Yoni Farin who actually deliver. Well done friends! Congratulations team Aporia, welcome home!

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6 things Jaguar could have done to attract the progressive/DEI crowd, without committing a brand suicide. [this one is in response to some of you writing me that Jaguar had to change (I agree btw)] 1.    Hip-hop star as a presenter. Imagine Snoop Dogg in the F-Type… just cruising with some of his bits in the background. Maybe picking up Cardy-B for a ride. Hell, why not throw in some spinner rims as a bonus!? 2.    Product placement in popular DEI TV shows. Imagine RuPaul entering the “Drag Race" finale in a Jag to the cheering of all the drag queens. How about including it in all the endless MTV promos and reruns!? 3.    Product Seeding a few cars to major influencers Imagine Simone Biles posting getting the seats of her new Jag adjusted to her height… (Jaguar has actually collaborated with prominent DEI-friendly stars like Colin Kaepernick and Simu Liu in the past, but those felt fake and were super boring.) 4.    Design collaboration with a relevant star or brand. Imagine Pharrell Williams designing a new Jag... How about doing it in collaboration with Louis Vuitton, an already DEI-friendly brand where Williams currently serves as Creative Director? 5.    Do a more intelligent rebranding that first shakes off some of the “arrogant old and new money” stigma before adopting a new identity. Google “Audi - Old Luxury - Super Bowl 45 Ad” to see how such moves are done right. 6.    Doing what they’ve done in the past: releasing really good and original cars. Too extreme? #Jaguar #advertising #marketing #branding #brand #strategicnarratives

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If it's worth boasting about, let's skip the modesty! It's a story about creating Happy from scratch. Happy, a Viven Operations dental subsidiary, sells clear aligners across Israel. They work with partner doctors to ensure top-notch care and expert support, all focusing on promoting healthy teeth and fulfilling lives. So, here's what we've been up to at Halo Lab — Your Digital Partner Lab: ✦ Crafted modern branding to capture the energy of the target audience.  ✦ We tackled Hebrew font challenges and chose Avenir Next Hebrew and Gan CLM, suited to the language's unique style.  ✦ Designed the website with a sticker-style layout, using a mix of images and block-based tiles.  ✦ Added features like Treatable Cases, Day and Night Treatment, and a Mini Quiz to boost user engagement. Guess what? Healthcare can be warm and friendly – now you know it! 😁 Check out the full case study 👉 https://lnkd.in/eCGeBfBZ

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"5,000 Israeli companies will be 'put on ice'" - said an American investor on a Zoom call. And in his words “I am doing a mitzvah." His pitch? Buy them cheap. Scale in the US. "Let" the founders keep some equity. And honestly? That's bullshit. Here's the real story: 🇮🇱 The Israeli tech scene is not just surviving. It's thriving. 🇮🇱 Every single startup I've spoken to has been impacted by the war Our tech scene is the future of Israel's economy. No matter the ecosystem, companies will always fail. Distressed assets exist. But if your "help" means: 🚩 Removing Israeli founders 🚩Hiring American employees 🚩Funding with American dollars 🚩Keeping jobs in the US Don't call it a mitzva. Call it what it is: A business opportunity. Want to actually help Israeli founders? ✅ Introduce them to investors ✅ Connect them to customers ✅ Help them hire top talent That's real support. Americans: Want to make a difference? DM me. I'll add you to a WhatsApp group where I share one Israeli founder's ask every day. You'd be surprised how helpful you can be. Israelis: DM me your asks, I'll send them to the group.

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