1702 Digital

𝐒𝐭𝐢𝐥𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐞𝐬𝐭𝐢𝐯𝐞 𝐦𝐨𝐨𝐝: 𝐃𝐢𝐰𝐚𝐥𝐢 𝐚𝐭 𝐨𝐮𝐫 𝐍𝐞𝐰 𝐎𝐟𝐟𝐢𝐜𝐞! "Okay, we’re a bit late with this, but Diwali was a bit extra special for us because we got to celebrate in our brand new office ! ✨ We went all out with the decorations—lighting up the whole place with diyas and fairy lights, and even made beautiful rangolis at every corner. 🪔 The festive vibes were on point, and the team couldn’t be happier. But the best part? Our Diwali Potluck! 🍛 Everyone brought something homemade to share—sweets, snacks, and all kinds of tasty treats. It was a true feast, and the perfect way to celebrate the festival of lights together. Games, food, lights, and laughter—this Diwali was definitely one to remember. Here’s to more celebrations, more memories, and a lot more teamwork at 1702 Digital! 👊🏽

Why "1702" Digital? While our clients know exactly why - here's our open secret. Well, so much for creativity but we were registered on 17-02-2017 😅 But it doesn't end there of course. Just reporting on engagement numbers on social and calling ourselves "intersection of data and creativity" didn't sit well with Mihir Joshi CFA and me. We really wanted to bring in sophisticated flavours of analytics and numbers (1702) to creativity on a daily basis. While in principle it sounded all fancy and stuff, executing it daily required us to do ever-evolving R&D on internal tools and processes for years. Here's a glimpse of our internal tool used by our social media teams to measure creative effectiveness across platforms, content formats, best performing vernacular language relative to funnel stages, lengths of formats and so on. A way ahead report is then generated basis all these learnings. As a part of our social media management and branding media mandate, this data mining exercise in the snapshot is done for a pan India BPC retail giant with over 175 stores across India. (Humble brag alert 😛 : One of the Big 4 consultancies told us they'd want to white label our content management processes and sell for 300x the price 😅) While our 1702 Digital page periodically shares detailed case studies of insightful work across social media, SEO and media and UI UX, just proud of what our team executes day on day to actually shape decisions which impact digital traffic, offline footfalls and eventually, bottomline. Our business team will be happy to take you through our processes and case studies across sectors. We're at solutions@1702digital.com or +91 9711445101

Talented associates at Welingkar during the lockdown. Do head over to their pages to see more of what's happening at WeSchool! One of our most favourite Education portfolio clients. 🙌

No. 1 ranking in a hyper-competitive industry? At 1702 Digital, we take pride in our results-driven approach. When SBI General Insurance sought to improve their keyword rankings, we quickly got to work. In less than a month, we elevated their Maternity Insurance Policy page from 7th to 1st on Google through targeted optimization and strategic SEO. This leap not only strengthens our clients market presence but also ensures that families can easily access the insurance they deserve. Transform your online presence with 1702 Digital—your success story begins here. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗡𝗼: 𝟵𝟳𝟭𝟭𝟰𝟰𝟱𝟭𝟬𝟭 𝗘𝗺𝗮𝗶𝗹: 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀@𝟭𝟳𝟬𝟮𝗱𝗶𝗴𝗶𝘁𝗮𝗹.𝗰𝗼𝗺

While 1702 Digital's creative team on-boarded Cars24 in Delhi with a bang, our SEO team in Mumbai consolidated our ongoing partnership with SBI General Insurance. Just mid week Thursday things from our stable! 🍰 If we thought Diwali was all about big brands films from advertising agencies, here's the equivalent of a cracker Diwali for digital first teams ;) 💥 65.65% increase in non-branded clicks Q-o-Q 💥 130.81% increase in non-branded clicks in the last 6 months 💥 80.95% improvement in keywords in Top 10 positions in the last 6 months 💥 CTR improved from 1.6% to 2.5% for non-branded keywords Kudos to the stellar folks at both Cars24 and SBI Gen who really consider agencies as their internal team's extension. 😇 Cheers to many more happy collaborative review meet ups! 🍾💫🥳 Mihir Joshi CFA Samrat Ghosh Ashwini Kharkar Devashree Patel Rachit Dongre

This is going to be one hell of a ride! CARS24 1702 Digital 🤝🚗

At 1702 Digital, we brought in Ganpati Celebrations with a splash of creativity and a lot of fun! Everyone took a break from their screens to make clay Ganpati's, turning our office into a mini art studio. Between sneaky attempts to outdo each other’s Ganpati designs and playful banter about who’s the next Picasso, the festive spirit was truly infectious. Ganesh Chaturthi is all about new beginnings and clearing obstacles, so we figured why not start with a little friendly competition? It was a fantastic way to bond and bring some cheer into our workday. Who knew making Ganpati's could be this much fun? 💖 #GaneshChaturthi #1702Digital

𝟭𝟳𝟬𝟮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹: 𝗠𝗮𝗸𝗶𝗻𝗴 𝗙𝗼𝗿𝘁𝘂𝗻𝗲 𝗫𝗽𝗲𝗿𝘁 𝗢𝗶𝗹 𝘁𝗵𝗲 𝗛𝗲𝗮𝗿𝘁-𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗛𝗲𝗿𝗼 𝗼𝗳 𝗜𝗻𝗱𝗶𝗮𝗻 𝗸𝗶𝘁𝗰𝗵𝗲𝗻𝘀 Adani Wilmar Limited is one of India's fastest-growing FMCG companies in the food category. Their flagship brand, Fortune is no stranger to Indian kitchens – a household name built on over two decades of consumer trust. For the past five years, 1702 Digital has been the proud partner of Adani Wilmar, crafting engaging digital campaigns that showcase their commitment to healthy cooking for Indian families. How did we turn viewers into loyal fans of Fortune Xpert Oil? We whipped up a series of innovative video posts that highlighted the benefits of this heart-healthy cooking oil. 𝗣𝗼𝘀𝘁 𝟭: We delved into the science behind Fortune Xpert Oil, showcasing its unique blend of flaxseeds, rice bran, and soybean oil. The video explained how these ingredients work together to promote heart health. 𝗣𝗼𝘀𝘁 𝟮: One Nation, One Heart, One Healthy Habit: Leveraging topical marketing for Republic Day, we created a vibrant post showcasing a map of India with regional dishes from each state. The message? Unite the nation with the strength of right nutrition, cooked with the goodness of Fortune Xpert Oil. The video used the tricolors of the Indian flag for a patriotic touch. 𝗣𝗼𝘀𝘁 𝟯: Your Favorite Snacks, Now Guilt-Free! Cravings shouldn't compromise your health. This post featured a fun catalogue of popular Indian snacks, subtly highlighting Fortune Xpert Oil as the perfect companion for creating slightly healthier versions of your favorite treats. 𝗣𝗼𝘀𝘁 𝟰: We used a creative scale concept to illustrate the importance of a balanced lifestyle. The video emphasized how consuming healthy fats like those found in Fortune Xpert Oil can help you manage weight and reduce stress. 𝗣𝗼𝘀𝘁 𝟱: Seizing on the ivision pro launch frenzy, we created a clever post highlighting the symptoms of sugar-related problems. The twist? Fortune Xpert Oil, the "Pro" in sugar management, helps maintain good health. 𝗣𝗼𝘀𝘁 𝟲: To commemorate World Health Day, we crafted a heartwarming video emphasizing the importance of a healthy heart for a happy family life. The innovative creative left a lasting impression on viewers. These engaging video posts not only generated positive audience response but also effectively communicated the health benefits of Fortune Xpert Oil. Experience the 1702 Digital difference. We turn viewers into brand advocates for healthier living! Email: solutions@1702digital.com Contact No: 9711445101

𝗪𝗵𝗮𝘁 𝘁𝗶𝗲𝗱 𝗗𝗲𝗹𝗵𝗶 𝗖𝗮𝗽𝗶𝘁𝗮𝗹𝘀 𝗮𝗻𝗱 𝗠𝗲𝗱𝘂𝗹𝗮𝗻𝗰𝗲? 𝗨𝘀! MeduLance, a leading name in emergency medical services and one of the highest funded startups at Shark Tank India, wanted to raise awareness about road safety but traditional Public Service Announcements weren't cutting through the digital clutter. 1702 Digital, proposed a unique solution – a cricket-themed campaign featuring the IPL team Delhi Capitals. We didn't just source a song; we created it from scratch! Our team penned down a quirky rap song, which seamlessly integrated road safety messages in a sing-along style. 1702 Digital also secured the participation of popular DC players such as Axar Patel and Kuldeep Yadav, who promoted responsible driving habits. This authentic storytelling not only connected deeply with the target audience but turned out to be a viral success, sparking crucial conversations about road safety. The campaign boosted Medulance' brand image and visibility by contributing to a significant social cause. By harnessing the power of cricket and storytelling, the campaign successfully delivered a vital message about road safety, potentially saving lives. Kudos to Pranav Bajaj and Ravjot Singh Arora for giving 1702 Digital the opportunity to create such engagement for this important cause. PS- The song is super addictive by the way. Playing on loop in the background while we write this.

𝗔𝗹𝗰𝗮𝗿𝗮𝘇'𝘀 𝗔𝗰𝗲: 𝗦𝗲𝗿𝘃𝗶𝗻𝗴 𝘂𝗽 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗦𝗽𝗼𝗿𝘁𝘀 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 Carlos Alcaraz's Wimbledon victory isn't just a highlight reel moment - it's a masterclass in leveraging the power of global sports narratives. His transformation from regional prodigy to global icon transcends language barriers, offering brands a potent tool for audience engagement. Imagine a sportswear brand crafting a data-driven narrative around Alcaraz's training regimen, showcasing the science behind his success. Or a social media campaign fueled by user-generated content celebrating his journey, fostering an emotional connection with fans worldwide. These stories, grounded in authenticity and emotional resonance, can unlock exponential brand reach. Studies show that sports-centric narratives can increase brand recall by up to 80% and purchase intent by 72%. 1702 Digital has worked with Havmor Ice Cream Pvt Ltd that mirrored sportsman Hardik Pandya's exceptional results on the cricket field. We created campaigns which helped them leverage the significant winning moments in his career and left audiences crave a refreshing ice cream to celebrate the same feeling. Alcaraz's win at the All England Club is a powerful reminder that sports storytelling isn't just a strategy - it's a winning serve with measurable results. If you make the right moves you could watch your brand rise from the baseline favorite to a championship contender.