Ace Digital Work

Google March 2024 Core Update: Reducing “Unhelpful” Content By 40% Google's extensive March 2024 Core Update tackles low-quality content and introduces new spam policies targeting manipulative practices. HIGHLIGHTS: 1. Google's March 2024 Core Update includes algorithm changes to improve search result quality and new spam policies. 2. The update aims to reduce low-quality, unoriginal content in search results by 40%. 3. New spam policies target scaled content abuse, site reputation abuse, and expired domain abuse. https://lnkd.in/g2BqkujF

Why is Ad strength an important section to check when creating a responsive display ad? 1. It dynamically generates customized headlines that will have stronger performance. 2. It automatically replaces images that are underperforming. 3. It provides recommendation for the quantity and diversity of each type of asset. 4. It provides insight into how the ad has historically performed so you can iterate.

Which of these accurately captures Google's ABCDs of effective creative? #PPCQuestion #ppcadvertising #ppcexpert 1. Design-backed creative rules to follow 2. Research-backed creative rules to follow 3. Research-backed creative guidance 4. Design-backed creative inspiration

How should you approach creative effectiveness in order to boost performance of video campaigns? #ppcadvertising #ppcstrategy #ppcexpert 1. Continue running campaigns with existing creative and slowly introduce new variations. 2. Run an experiment with existing creative and use whichever one performs best. 3. Use research-backed creative guidelines and iterate with experimentation. 4. Start with all-new video ad creative that's already working well for other platforms.

You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective? #PPC #paidsearch #paidadvertising 1. Focus on audio and supers to reinforce your message. 2. Focus on people to get the product noticed. 3. Set the context and include a clear call-to-action. 4. Include a clear call-to-action with minimal audio to avoid overwhelming viewers.

How should you connect with potential customers through a video ad? #ppcadvertising #seostrategy #adagency 1. Show diverse characters representative of your customers. 2. Convey messages about the many ways this product solves a customer problem. 3. Avoid humor as it's more subjective. 4. Use a specific call-to-action (CTA).

If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention? 1. Use engaging pacing and tight framing. 2. Keep visuals low-contrast to avoid overwhelming viewers. 3. Build suspense with a slow pace to start. 4. Set up scenes to be zoomed out so viewers can see all story elements.

Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?   #ppcadvertising #PPCQuestion #paidsearch