Adbrew

Success story from Amazon #unBoxed! 🎉 In the session on leveraging a more intuitive, faster, and feature-rich Amazon Marketing Cloud (AMC), Alan Lewis, Director of AMC Core, highlighted how Adbrew empowered K2 Health to enhance their Sponsored Ads performance through a refined keyword strategy informed by AMC data. Typically, Sponsored Ads advertisers group multiple keywords and products within a single ad group. However, due to the aggregated nature of Amazon's standard reporting at the keyword or product level, it has been challenging to assess the performance of individual products against specific keywords or search terms for the advertisers. K2 Health faced a similar challenge with their product portfolio, as limited visibility into certain ASINs within multi-product ad groups made it difficult to effectively scale these products with precise keyword targeting. For the last few months, Adbrew has been collaborating with the Amazon Ads Partners team, participating in a closed beta for selected partners to enable them to access and act upon AMC insights for Sponsored Ads. Through this initiative, K2 Health utilized AMC to extract detailed target and product-level data within ad groups, allowing them to restructure their campaigns with a data-driven keyword targeting strategy. This approach led to: ✨ 270% increase in ad-attributed sales ✨ 70% improvement in ACOS ✨ 20.28% boost in conversion rate Following the public announcement of AMC's availability for Sponsored Ads users, we've begun extending AMC insights, actions, and audience-based targeting to more advertisers. We're eager to see how brands, regardless of size, can implement data-driven Sponsored Ads strategies and execute focused ad targeting. Learn more about how you can leverage AMC for your Sponsored Ads: https://shorturl.at/P13as #AmazonMarketingCloud #unBoxed2024 #Amazonads

Thrilled to share that Adbrew has won the 2024 Amazon Ads Partners Global Expansion Award for our case study with Encasa Homes. The Global Expansion Award highlights our success in helping Encasa Homes manage their Amazon advertising across 11 marketplaces in 3 regions, including expansion into new markets like Sweden and the Netherlands. This award is a testament to the incredible collaboration with our partners and the power of data-driven strategies. We're excited about the progress we've made and look forward to helping more brands scale globally in new and innovative ways. Read the full story here: https://shorturl.at/EEjJZ #AmazonAds #AmazonAdPartners #unBoxed2024 Amazon Ads Partners

What a fantastic evening hosting the Happy Hour with Accrue in Austin last night! We had the pleasure of welcoming over 75 incredible guests from Amazon, top agencies, and global brands. It was an amazing opportunity to connect, exchange ideas, and build stronger partnerships. A huge thanks to everyone who came out and made the night unforgettable! #Networking #AmazonCommunity #Ecommerce

The countdown is on! 🚀 We're gearing up for Amazon unBoxed in Austin—one of the most anticipated events in the Amazon Ads space. This year feels extra special because we’re finalists in four categories at the Amazon Ads Partners Awards 2024—for the second year in a row! 🏆 If you're attending, don’t miss our exclusive Happy Hour with Accrue | Full Service Amazon Agency. We’re hosting a select group of attendees from Amazon, global agencies, and top brands. RSVPs are closing soon, so don’t wait! (Link in comments)

Ever wondered which product combinations are the best fit for cross-promotion? You don’t need to guess anymore. AMC can show you the most frequently purchased ASIN pairs and the time gaps between purchases, segmented by new vs. repeat buyers. How to use this data: 1️⃣ Create virtual bundles based on real purchase behavior. 2️⃣ Launch cross-targeting SP and SD campaigns to boost complementary purchases and AOV. 3️⃣ Retarget buyers with complementary ASINs to increase customer lifetime value (CLV). Case Study: A leading Indian lingerie brand used AMC to discover new cross-selling opportunities. Their data-backed Sponsored Products and Display ads drove a 37.22% increase in sales with a 17.59% ACOS! #AmazonMarketingCloud #CrossSelling #SponsoredAds

How long do your customers take to convert after clicking your Sponsored Ads? Most advertisers assume conversions happen the same day after someone clicks on their SP, SB, or SD ads. But that’s rarely the case. Thanks to Amazon Marketing Cloud, you can finally see the exact time it takes for customers to convert after interacting with your ads. What can you do with this data? 1️⃣ Launch remarketing campaigns with the ideal lookback window to engage shoppers during their conversion period. 2️⃣ If ~25% of your conversions happen after the same day, don’t rely solely on same-day data when making changes to your ads. Case study: A home fragrance brand ran 7 re-engagement campaigns, adjusting the lookback window based on conversion data for different products. The result? A $34k boost in sales and a 7.2x ROAS from these campaigns. #AmazonMarketingCloud #AmazonPPC #Amazon

What a journey it's been with Seller Presto Over two years ago, as one of the top agencies managing 100+ Amazon brands, they were in search of the best Amazon PPC platform. After carefully evaluating their options, they chose Adbrew. Since then, our partnership has only grown stronger. Seller Presto has scaled tremendously, using Adbrew’s ad tech to automate, optimize, and deliver powerful results for their clients. Graeme Coyle, founder of Seller Presto, shares how working with Adbrew helped his team manage Amazon Advertising for all of their clients at scale. #Amazonads #Agencygrowth #Amazon

Amazon Accelerate 2024 Recap! Our co-founder, Ayush Chaudhary, alongside Kashif Zafar, Gabe Fishbein, and Jessie L., had the opportunity to share insights on the transformative power of Amazon Marketing Cloud (AMC). Here are some key takeaways from the session: 1️⃣ AMC is redefining how we measure advertising effectiveness. 2️⃣ The old belief that AMC is only for large advertisers is fading fast. SMBs and Sponsored Ads advertisers can also unlock its full potential. 3️⃣ Adopting AMC early can give you a significant competitive edge in the evolving market. At Adbrew, one of our main focuses this year has been to make AMC data accessible to as many advertisers as possible, in its simplest form. We’re here to ensure that, instead of drowning in data, you can leverage it to uncover valuable insights and optimize your advertising strategy. Did you attend Amazon Accelerate? Let us know your thoughts on AMC and how you're leveraging its capabilities! #AmazonAccelerate #AmazonMarketingCloud #AmazonAds #AdTech

Exciting News! 🌟 We’re beyond thrilled to share that we've been named finalists in 4 categories at the prestigious 2024 Amazon Ads Partner Awards—for the second year in a row! 🏆 Technology Innovation Award 🏆 Global Expansion Award 🏆 Challenger Award (APAC) 🏆 Beyond the Funnel Innovation Award (APAC) This achievement is a testament to the hard work and dedication of our incredible team. We couldn’t have done it without you! A huge thank you to our amazing partners for your trust and support—you truly help us keep pushing the boundaries in Amazon advertising! Here’s to continued growth and success together! Amazon Ads Amazon Ads Partners #AmazonAds #AmazonPPC #AmazonAdsPartnerAwards

We had an amazing experience at the Amazon Hive Ad Tech event this past Wednesday! It was a pleasure connecting with our incredible brand and agency partners and meeting many of you who stopped by our booth. Our co-founder, Ayush Chaudhary, also shared valuable insights on optimizing Amazon advertising during key Amazon Tentpole events. If you missed the event or want to revisit the highlights, you can download the slides from Ayush's presentation—links are in the comments below! #AmazonHive #AdTech #DigitalMarketing #AmazonAdvertising