The OTT industry in India is rapidly transforming, shaping new norms for how we consume content and redefining viewer expectations. With the shift from traditional TV to on-demand binge-watching, public policy insights are essential in navigating regulatory frameworks while upholding creative freedom. In a recent article, Tanush Handa, Manager - Public Policy at Ardent Co., highlights this shift, noting how OTT platforms empower viewers to engage with content on their own terms. Industry leaders like Saurabh Srivastava (Shemaroo Entertainment), Rajat Agrawal (Ultra Media & Entertainment Group), and Janaki Amrite (Pocket Aces) emphasize the flexibility, content diversity, and viewing habits that drive this change, alongside the crucial balance between regulation and innovation. Read the full article - https://lnkd.in/dyr47kw3 #ArdentCo #TeamArdentCo #OTTIndustry #PublicPolicy
Ardent Co.
Public Relations and Communications Services
New Delhi, Central Delhi 9,338 followers
Communications, Research and Public Policy Advisory
About us
Ardent Co. is a multi-disciplinary advisory that enables organizations and leaders in designing and executing impact-focused communications, public policy, and research engagements.
- Website
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www.ardentco.in
External link for Ardent Co.
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- New Delhi, Central Delhi
- Type
- Privately Held
- Founded
- 2022
- Specialties
- public relations, public policy, and research
Locations
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Primary
Get directions
New Delhi, Central Delhi 110055, IN
Employees at Ardent Co.
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Aishwarya Anup
Experienced business-strategist with a knack for identifying and converting high-impact engagements in communications and public-policy industries
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Binaira Vaishno Panwar
Manager at Ardent Co.
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Kartika Sharma
Human Resources Manager | Advertising & IT - Talent Management, HR Operations, People & Culture
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Sarthak Choudhary
Co-Founder, Ardent Co.
Updates
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Ardent Co. reposted this
#AdgullyExclusive: Decoding the next phase of OTT’s growth in India as digital renaissance continues read more: https://lnkd.in/dyr47kw3 ✍ Abha Garyali Anoop Av | Anand Pandit | Mayur Joshi | BC Web Wise | Janaki Amrite | Pocket Aces | Saurabh Srivastava | Shemaroo Entertainment Ltd. | Rajat Agrawal | Ultra Media & Entertainment Pvt. Ltd. | Tanush Handa | Ardent Co. |
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Ardent Co. wishes you a very happy Diwali 🪔 May this Diwali fill your home with warmth, joy, and prosperity, and may the year ahead bring you the right opportunities to achieve your vision. #ArdentCo #TeamArdentCo #HappyDiwali
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Lights, Camera, Diwali! 🌟 #ArdentCo #TeamArdentCo
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We're #hiring a new Business Development Intern in Central Delhi, Delhi. Apply today or share this post with your network.
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We're #hiring a new Public Relations Manager in New Delhi, Delhi. Apply today or share this post with your network.
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We're #hiring a new Public Policy Intern in New Delhi, Delhi. Apply today or share this post with your network.
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We're #hiring a new Marketing Intern in Central Delhi, Delhi. Apply today or share this post with your network.
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We're #hiring a new Public Relations Manager in New Delhi, Delhi. Apply today or share this post with your network.
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EAM S. Jaishankar Hails 'Productive' SCO Summit in Pakistan The recent Shanghai Cooperation Organisation Summit in Islamabad marked a pivotal moment for India-Pakistan relations, showcasing India's positive contributions and diplomatic efforts. With the summit serving as a platform for dialogue amid historical tensions, it highlights India's strategic interests in the region, including stability in Afghanistan and connections with Central Asia. As we reflect on this summit, we’ve put together insights for you on the genesis and backdrop of SCO’s being, India’s key priorities for this summit, and the key highlights! #SCO #IndiaPakistanRelations #Diplomacy #Geopolitics #EAMJaishankar