Ashth™ | Lab Grown Diamond Jewellery

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It’s 3 AM after a fun night out, and my friend and I randomly start talking about India’s luxury jewelry scene. I casually ask, “Why haven’t we seen the next Nirav Modi yet?” What’s always puzzled me is that India, being the hub for producing jewelry for the world’s top brands, hasn’t carved out a global luxury brand of its own. An article in the Economic Times mentioned how Indian jewelers have a $30 billion opportunity just waiting to be unlocked. So why the lag? That’s when it hit me—I was talking to the Managing Director and Partner of Ashth™ | Lab Grown Diamond Jewellery , a soon-to-launch lab-grown diamond brand. A few more conversations later, I found myself pitching their first-ever brand campaign. By the next morning, we were already discussing his creative brief over coffee. Fast forward a month, and we’re shooting Ashth’s debut campaign—a project designed to capture their core values: innovative designs, a fresh take on luxury, and eco-conscious elegance. The goal? To introduce savvy, eco-conscious buyers to the stunning world of lab-grown diamonds—where beauty meets value. From curating the perfect creative team to shaping the brand’s narrative, my focus was on making Ashth’s story relatable yet aspirational. We wanted glamour with a sense of understated elegance—something people could connect with while dreaming of their own escape. And that’s the magic of what I do—transforming brands into stories that people want to be part of. #BrandCampaign #LuxuryJewelry #LabGrownDiamonds #EcoConsciousLuxury #BrandStrategy #CreativeDirection #LuxuryBranding #JewelryMarketing #SustainableLuxury #MadeInIndia #IndianLuxury #PurposeDrivenMarketing #LuxuryLifestyle #LuxuryBrandStrategist #ContentStrategist

"The LGD (lab-grown diamonds) exports are expected to witness a revival with expected growth of 7-9 per cent to reach USD 1,500-1,530 million in FY25. Faced with ongoing geopolitical and economic disruptions globally, the gems and jewellery industry is relying on the rapidly growing LGD market to mitigate the effects of low demand for natural diamonds," CareEdge Analytics and Advisory Director Tanvi Shah said. Read the full article here - https://lnkd.in/d3q-mwYZ #labgrowndiamonds #labgrowndiamond #diamondindustry #jewelry #diamondsindia

“Created diamonds give you the ability to go outside of your traditional lines, to visualize and imagine product that couldn’t be created with Earth-mined [stones],” says Amish Shah, of New York–based lab-grown specialist ALTR. Read the full article here - https://lnkd.in/dyZmzrMf Lab Grown Diamonds do provide our designers with a larger canvas on which they can really create unique, intricate, and magnificent pieces 💎 #labgrowndiamonds #labgrowndiamond #labgrowndiamondjewelry #jewellery #labgrowndiamondsindia

"Ten years on, my prediction is the vast majority of diamonds being sold are going to be lab-grown. So I think we're in front of a big, big transformation here, based on a technological revolution that's happened." - Pandora CEO, Alexander Lacik Read the full article here - https://lnkd.in/dkBE9F55 #labgrowndiamonds #labgrowndiamond #labgrowndiamondjewelry #jewelryindia #diamondindustry

Watch what our guests had to say about our jewellery 🤍 We pride ourselves in our unparalleled craftsmanship and beautiful designs brought to life with #labgrowndiamonds 💎 Pioneering a sustainable future for jewellery in India and globally - Mine. Not Mined. 💎🌏 Visit - www.ashth.com #jewellery #jewelleryindia #labgrowndiamond #diamondindustry #labgrowndiamondjewellery #launchevent #celebrities #interview #reaction

Loved to watch our guests wear and interact with our jewelry 🤍 Snippets from Ashth's premier collection launch ✨ Dm to book an appointment or visit www.ashth.com 💎 Mine. Not Mined 🌏 #jewellery #diamonds #labgrowndiamonds #labgrowndiamondjewellery #highjewellery #finejewellery #launchevent

"Most radiant, exquisite, and unmatchable beauty. . . .” - Shakespeare, Twelfth Night 🤍 Ashth's showstopping 192 carat (78 pieces) Multi-shape Lab Grown Diamond Necklace with a Radiant Cut center stone ✨ Dm us to book an appointment or visit www.ashth.com💎 Mine. Not Mined. 🌏 #launchevent #jewellery #labgrowndiamonds #labgrowndiamond #diamondjewelry #labgrowndiamondjewelry #brand #luxury

Guests spotted wearing our pieces at the premier collection launch event 🤍💍 Dm to book an appointment or shop now at www.ashth.com ✨ Mine. Not Mined. 🌏💎 #jewellery #diamonds #labgrowndiamonds #labgrowndiamondjewellery #highjewellery #finejewellery #launchevent

A crowd favourite - Ashth's potrait ring that gives the illusion of a diamond within a diamond. Brilliant cut round diamonds set under Rose cut round diamonds. 💍 Dm to book an appointment or shop now at www.ashth.com ✨ Mine. Not Mined. 🌏💎 #jewellery #diamonds #labgrowndiamonds #labgrowndiamondjewellery #highjewellery #finejewellery #launchevent