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Kindness isn’t just a nice-to-have - it’s a powerful game changer. In my latest article, I explore how building a culture of generosity can unlock collaboration, innovation, and growth in the workplace. Give it a read, and I hope its ripple effects inspire you too. GivingTuesday GivingTuesday India Avian WE Chase India WEC Communication #Leadership #GivingTuesday2024 #WorkplaceCulture #Generosity #ConsciouslyGiving

What an unforgettable few days at the #ICCOGlobalSummit in the stunning city of Istanbul!✨ 🔵 On Day 1, I presented WE Communications’ latest report, "The Future of Communications," during my session, "Rule-Bending Brands: Bold Moves Making Big Impact." I explored how bold storytelling and brave decisions are redefining brand communications, with companies that aren’t afraid to shake things up reaping the biggest rewards - especially when their actions positively impact both people and the planet. To unlock more game-changing trends in earned media, brand storytelling, thought leadership, and AI in communications, request your copy of the report here: https://lnkd.in/gn_QZdrC. Don't miss out! 🟠 Day 2 brought something special: the unveiling of the first-ever ICCO Next Gen Report 2024-25, created by the dynamic ICCO Next Gen Group. This report provides a deep dive into what drives the next generation of PR talent, and it’s clear they’re reshaping the industry in profound ways. Our future lies with agile, purpose-driven thinkers who aren’t afraid to challenge the status quo. The next-gen is not just bringing fresh ideas; they’re reshaping leadership, inclusivity, and impact—all while recognising the power of technology and creativity together. 🚀🌱 My key takeaway? Communicators must move beyond traditional strategies - whether by harnessing the energy of next-gen talent, embracing unconventional narratives that challenge the norm, or using creativity as a central tool for both problem-solving and storytelling. The goal remains the same: making a real, lasting impact. 🌟💪 A massive thank you to the International Communications Consultancy Organisation for pulling off yet another brilliant summit filled with inspiring speakers and panelists. Istanbul’s charm added an extra layer of magic to the entire experience! 🕌🎉 Big shoutout to my ICCO Board colleagues and friends who not only ensured we had an amazing time but also made our pre-summit ICCO Board meeting highly productive. Looking forward to putting all the exciting plans into action. Of course, I can’t forget the incredible Indian contingent! Once again, we were the largest, loudest, and most fun group at the Summit. And the best part? The next ICCO Global Summit will be in India next year! 🎉 Thank you, PRCAI, for hosting us in 2025. Signing off for now—until the next adventure. ✌️🌟 Neha Mehrotra Massimo Moriconi Deeptie Sethi Girish Balachandran Kunal Kishore Grzegorz Szczepanski Udit Sagar Pathak Ameeta Vadhera School of COmmunications & REputation Hemant Gaule Kashika Gulati Oeindrila Biswas Johna Burke Jürgen Gangoly Alison Clarke Christina Forsgård Aditya Vasan Singla

Honoured to Chair the PRCA Global Advisory Board alongside an exceptional team of global leaders. Our collective mission is to shape the evolving landscape of PR, creating impactful solutions and fostering meaningful connections across regions. The Board’s focus on Talent, Ethics, Innovation, and Future will ensure we’re not just keeping up but leading the way. Each workstream addresses the core pillars of what makes PR relevant today and, more importantly, what will drive its success tomorrow. By harnessing our combined expertise, we aim to support PR professionals worldwide as they navigate emerging challenges and opportunities. Looking forward to contributing to this exciting chapter in PR. Read more: ow.ly/S7cO50TsVfq Avian WE Chase India