Become®

Become®

Business Consulting and Services

Chennai, Tamil Nadu 3,175 followers

We make your Brand work. For your Business Goals. (previously known as Frozen Iris)

About us

Become® is a strategic brand design studio working with high-potential organisations to find their most effective positioning in the market so that your customers can choose you over your competitors. At pivotal moments of organisations like growth, pivot, repositioning, refresh, revamp, merger; we work with the leadership teams to Make your Brand work, for your Business Goals. Working in the intersection of strategy, design, business, and societal impact, we view design as a profound expression that transcends mere form or function. It is, for us, a deliberate representation of intent, a way of being, and an active engagement in anticipatory meaning and world-building. Since 2017, we’ve been co-creating 200+ impact stories with some of the daring minds in: ► B2B — Ministry of Defence, Intel, NASDAQ, PepsiCo, ... ► SaaS — LottieFiles, Ambee, GLEAC, Uzhavarbumi... ► FMCG — Himalaya Wellness, TTK, Urbn, Yumlane, ... ► HR Tech — inFeedo, MentorCloud, Darwinbox, Aspire, ... ► Cyber Security — CyberPeace Foundation, Autobot, Cipherics, ... ► Health Tech — Naruvi Hospitals, Vivalyf, SSSMH, ElevateNow, ... 📣 The Pledge of our Public Design Our thoughts are Elementary. Our actions are Empirical. Our method is the Essence. Our impact is in fostering Empathy. Our success is in its Endurance. Our responsibility is to the Environmental.

Website
https://www.become.team/
Industry
Business Consulting and Services
Company size
11-50 employees
Headquarters
Chennai, Tamil Nadu
Type
Privately Held
Founded
2013
Specialties
Branding, Brand Strategy, UI/UX Design, Brand Design, Brand Identity, Brand Messaging, Brand Positioning, Product Design, Business Strategy, and Brand Story

Locations

  • Primary

    M626, 24th Cross St, Valmiki Nagar

    Thiruvalluvar Nagar, Thiruvanmiyur

    Chennai, Tamil Nadu 600041, IN

    Get directions

Employees at Become®

Updates

  • View organization page for Become®, graphic

    3,175 followers

    Being honored as the India’s Best Graphic Design Studio (again!) is nothing short of surreal! But that single moment on stage, filled with all its allure, barely captures the countless micro-moments of selfless contributions and bold decisions from every person who made this achievement possible. First and foremost, a huge thank you to all our clients for partnering with us to bring your creative visions to life. Your collaborative spirit has been the cornerstone of our success in every engagement we’ve had the fortune to be part of. A special shoutout to Sabarinath C Nair for Skillveri MR & XR Simulations, Rajesh Setty for Napkinsights , Elevate Now brochure, Benila Paul from Himalaya Wellness Company, Nirav Kanakia for Credain Welcome Kit, Swathi Gopalakrishnan from Protivore. Thank you for believing in us and being the driving force behind this particular award. Next, a heartfelt thanks to the @bestdesignaward for taking up (and nailing) the humongous role of keeping India’s design ecosystem vibrant and competitive. Recognizing the best in us and placing us alongside India’s finest for the third time is more than just a feather in our cap—it’s a crown on our heads, one that comes with the weight of responsibility we strive to never fall short of. Lastly, to the people who made it possible: Team Become®, we know every project is a product of the hard work of everyone in every department. Thank you for going the extra mile, supporting each other during crunch times, and showing up as optimistic individuals every day. Become is more than just a business or a brand—it’s a collective effort toward something greater than ourselves, for a better world for everyone! Hearty congratulations to all our fellow winners! You inspire us with your spirit, and your work pushes us to do more. It’s a privilege to be placed among such august innovators like you - Digital Jalebi - Experiential Design Studio , ABND , Analogy , Idealoft Studio , Fosite Co. , LOPEZ DESIGN LLC , Association of Registered Graphic Designers (RGD) , Yellow Slice , Studuo - Branding & UI/UX , Therefore Design , MIPL Global. Here’s to more recognitions and responsibilities! Go Become! #designstudio #indiadesign #bestdesignstudio #designawards #graphicdesign #branding

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  • View organization page for Become®, graphic

    3,175 followers

    We were thrilled to partner with Spenza and showcase their groundbreaking Telecom-as-a-Service platform at #mwclasvegas2024 Our bold stall and experience design delivered clear messaging and generated fantastic leads, embodying their mission of making wireless effortless. Proud to have supported Spenza in redefining telecom solutions! Project team Arjun Vishnu Vardhan Pooja Shah Indhu Kanth L Avinash Ashok #telecomservices #spenza #eventbranding

  • View organization page for Become®, graphic

    3,175 followers

    The DesignUp Conference 2024 was an eye-opener for the Become®team! Shoutout to Arun Sandeep B S , Arjun Vishnu Vardhan , and Vasanth Kumar for attending and bringing back these game-changing insights that reinforce the importance of blending creativity, technology, and human-centered design to stay ahead in today’s evolving landscape. Here are our top takeaways: • Creating for Bharat means understanding the vast range of cultures, personas, and needs across the country. • While AI is a tool today, its potential to evolve into a creative collaborator is closer than we think—if we train it right. • Everyday objects don’t need to be just useful; they can be designed to evoke emotions and deeper connections. • Trusting the creative process and staying resilient through challenges helps teams produce work that truly stands out. • When creativity feels limited, tapping into areas like math, science, and the humanities can inspire innovative solutions. • It’s not always about the final choice; it’s about understanding and interpreting complex information to guide those choices. • Internal design critiques aren’t just useful—they’re essential for refining ideas and improving outcomes. The future of design is dynamic, and we’re excited to apply these insights and push the boundaries of what’s possible! #DesignUp2024 #AI #artificialintelligence #emotionaldesign #humancentereddesign

  • View organization page for Become®, graphic

    3,175 followers

    Become®X Project Monalisa a.k.a Positioning a masterpiece! In a landscape crowded with overhyped AI startups, we’re shaping a purpose-driven and genuinely hype-worthy HR tool, set to emerge from stealth mode once Become perfects its go-to-market strategy with our flagship precision positioning service. Indhu Kanth L and the team are steering the branding and positioning, while Frontrunner steps in to craft impactful fundraising pitches, and Nomencapture™ | Brand Naming Lab brings their expertise to capture the perfect product names. Here’s to creating a true masterpiece! #artificialintelligence #brandpositioning

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  • View organization page for Become®, graphic

    3,175 followers

    We’re thrilled to present our award-winning collaboration with Himalaya Wellness Company Excellence is inherent in baby care. We highlighted how Himalaya products embody love and imagination, going beyond basic care through their unwavering commitment to quality. Partnering with Himalaya Wellness Baby Care, we approached each design element with the same tenderness and dedication that parents, especially mothers, invest in nurturing their children. Our goal was to create posters that reflect the genuine love and gentle care inherent in Himalaya’s products. By incorporating distinct elements, we ensured each piece communicates warmth and imagination. Our strategic creative approach authentically reflected Himalaya’s promise, honoring their legacy and deeply resonating with the audience. Project team : Afridha Aneez Indhu Kanth L Aleesha JB Aninya Gangal Harish Venkatesh #himalayawellness #babycare #branding #positioning #designstudio

  • View organization page for Become®, graphic

    3,175 followers

    7 Deadly Sins of AI #Part4 - Neglecting AI Governance AI is transforming businesses at lightning speed, but is your strategy evolving just as fast as the regulations surrounding it? As AI cements itself as a core part of operations, the focus is shifting: AI governance isn’t some far-off concern—it’s an urgent priority right now. Across the globe, governments are rolling out stricter regulations to ensure AI is used ethically, transparently, and responsibly. It’s not just about ticking boxes; it’s about trust. From data privacy to algorithmic fairness, compliance with these rules isn’t optional anymore. It’s a non-negotiable standard. Brands that fall behind risk more than fines—they risk their reputation, and potentially, their identity. The future belongs to those who can navigate this fast-evolving regulatory terrain. Agility is key. It’s about more than following rules—it’s about shaping an AI landscape that’s trustworthy, ethical, and truly innovative. In short: AI innovation isn’t about racing ahead blindly. It’s about being responsible, building trust, and staying compliant. Because the future of AI isn’t just fast—it’s lawful, reliable, and built for the long run. #artificialintelligence

  • View organization page for Become®, graphic

    3,175 followers

    Aspire enables your employees lead a better life, stay longer & grow in your organisation by creating workplace habits. We had the opportunity to design an app for @aspireindia.official, to gamify and build better habit consistencies for employees at workplace. Everyday actions are represented through blocks, which get stacked as a tower to showcase the user’s growth and consistency over a period of time. Rewards like coins and points, help users take-up professional and personal habits to build themselves over time. Project Team: @arunsandeep7 @shri_karthick_adhithya @wordinaryman @iharishvenkatesh @gautham3107 #aspire #gamification #professionalgrowth

  • View organization page for Become®, graphic

    3,175 followers

    Celebrating 1 Year of Arun Sandeep B S at Become® 🎉 Today marks a completion of one incredible year with Arun Sandeep, our Associate Digital Designer who specializes in UI, and someone whose impact reaches far beyond his job title. Sandeep embodies what it means to be a conscious creator and a dutiful designer. Whether he’s crafting a user interface or brainstorming the next big idea, he always prioritizes ethical design. His thoughtful approach ensures that every pixel he places and every feature he creates positively influences the lives of our end users and their loved ones. He never takes their experiences for granted, no matter how small the project. But it’s not just his designs that inspire us—it’s the optimism and self-starting spirit he brings to Become. Even in challenging times, Sandeep takes the lead, generating new ideas and initiatives that help us grow and thrive. He’s the quiet force behind moments like #tedtuesdays, where our Chennai office gathers to watch inspiring talks over lunch and learn something new together. Outside of work, Sandeep’s conscious approach to life shines through as well. Whether it’s choosing organic vegetables, whipping up homemade masalas, or diving into a new book, he brings the same level of care and curiosity to everything he does. He’s a food enthusiast who loves exploring new cuisines, a passionate movie buff who finds joy in shows like “Ted Lasso “and “A Man Called Ove” and a budding writer with a deep appreciation for different cultures, thoughts, and stories. In his time at Become® , Sandeep has brought more structure, variety, and versatility to his design process, delivering top-notch one-pagers, decks, apps, and platforms. But beyond his skills, it’s the calm and thoughtfulness he brings to our team that makes him truly special. Sandeep has a gift for finding beauty in the overlooked—whether it’s a simple kolam on a Chennai road or a book about a veterinarian’s love for elephants, he sees the extraordinary in the ordinary. Thank you, Sandeep, for being a vital part of Become’s journey. Here’s to many more years of creativity, growth, and inspiration! 🙌 #beingsofbecome

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  • View organization page for Become®, graphic

    3,175 followers

    Celebrating 4 years of Samuel Sleeba 🎉 Today, we’re raising a toast to Samuel, our self-taught lead developer, and arguably the most gritful employee at Become®🙌 In Samuel’s world, “No” simply doesn’t exist. His relentless “figure it out” mindset and never-say-never attitude make him one of the most dependable members of our team. Whether it’s solving complex problems or guiding us through the most challenging projects, Samuel’s tenacity and determination never waver. Every website we design at Become comes with boundless creative freedom, and that’s because we know Samuel’s prowess will bring it to life seamlessly. His ability to turn ambitious ideas into functional reality is the backbone of our digital experiences. While he shines as a developer, there’s so much more to Samuel than meets the eye. His natural sass and style add a unique flair to everything he does, whether it’s in the way he tackles code, rides his beloved bikes, or hosts us with grace in his home state of Kerala. He’s a proud son of God’s Own Country, always the most gracious host when anyone from Become visits. Samuel’s love for Kerala runs as deep as his passion for bikes, cars, and his entrepreneurial venture @halconautocare , where he channels his auto-care expertise with the same determination he brings to his work. Samuel’s journey at Become is one of remarkable growth and excellence. From being a quiet and reserved team member to becoming everyone’s favorite, he became a part of the tribe by making strides every single day. His story is a shining example of what’s possible when hard work meets an unstoppable will. 💪🏽 The love he has for Become is matched only by the love we all have for him. Samuel, we’re lucky to have you, and today, we celebrate everything you bring to our team—your resilience, your passion, your unmistakable style, and your unwavering commitment to excellence. Here’s to many more years of growth and success together! 🎉✨ #beingsofbecome

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