Q4 is heating up! Now is a great time to pilot a new "marketing to the buying group" strategy. With frameworks that are powering 100s of millions in revenue, you don't want to miss out on this one! See you virtually on Nov 07th!
Boomerang
Software Development
Boomerang helps convert your customers' network into sales pipeline🚀
About us
Boomerang uses AI to identify your best customer advocates, monitors them for recent job changes or referral paths to their past employers or colleagues and and automates the follow-ups to build a new revenue channel. We call this approach as Rebound marketing...the next generation of pipegen tools after Inbound (marketing-led) -> Outbound (Sales-led) -> Rebound (Sales+marketing co-led). Visit our website for more information!
- Website
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https://bit.ly/3VpjSzv
External link for Boomerang
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Founded
- 2023
Products
![Click here to view Boomerang]()
Boomerang
Sales Enablement Software
The complete solution for accelerating growth by building on your past wins Contact Tracking Identify and track the hottest target group you should prioritize today Account Tracking Don't get caught sleeping as your buying org changes Warm Referral Cut through the noise and stand out from the crowd with warm intros Auto Org Charts Experience the future of org chart creation with auto-updated org charts CRM Data Quality Automate fix for the single biggest reason your CRM data is outdated. Automatically enrich your leads as they change jobs
Locations
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Primary
Get directions
San Francisco, US
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Get directions
Pune, IN
Employees at Boomerang
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Mark Reynolds
Driven servant leader & change champion | Galvanizing global teams to deliver amazing experiences & outcomes for customers | Creating culture of…
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Steven Hagler
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Shankar Ganapathy
Your customers' connections are your best pipeline | BoomerangAI
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Amit Dugar
Building a way to get you home-cooked warm leads!
Updates
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Boomerang Webinar - Best practices to implementing a buying group GTM strategy
www.linkedin.com
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Boomerang is hosting a webinar: Best practices to implementing a buying group GTM strategy. Make sure to attend it tomorrow!
Q4 is heating up! Now is a great time to pilot a new "marketing to the buying group" strategy. With frameworks that are powering 100s of millions in revenue, you don't want to miss out on this one! See you virtually on Nov 07th!
Best practices to implementing a buying group GTM strategy
www.linkedin.com
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Q : Why Market to buying Groups ? 👇
🎯 Hard truth about enterprise sales in 2024: If you're not engaging buying groups through the buying journey, your ABX program is likely to fail! 🔥 Real talk - here's what actually works: #1 Full Buying Center Activation: -> Stop chasing just the CXO/VP -> Map the ENTIRE buying committee including their meta-data and keep it up-to-date based on job changes Real talk: As per Gartner, there are 14 to 23 members in the buying group! #2 Context >> Content -> Align messaging to target account business goals; Multi-channel orchestration (and not just SDR Outreach) -> Intent signals -> personalized outreach; Relationships -> warm intros Real talk: champion job change leads have 5-8X more responses than cold outreach #3 ABX over ABM or ABS -> Shared data layer owned by RevOps - include both company and contact level metadata -> ABM/DG/Field Marketing and SDR/AE have shared messaging and multi-channel strategy Real talk: 41% of key contacts in target accounts were MISSING from one of our customers' CRM, limiting ABX's effectiveness. 💡 Key Learning: I've seen teams increase pipeline conversion by 30% by focusing on buying group marketing rather than just decision-maker engagement. The future of ABX isn't about better technology - it's about better buying group orchestration. Curious: What's your biggest challenge with ABX implementation? Join the webinar on Nov 7th where we will be sharing our buying group GTM motion strategy! Link in the first comment below: DISCLAIMER : This is not real audio/video of Elon Musk and he did not actually say the things you see in the video. They’re deep fakes made with AI.
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Want an extra 10+ completed monthly meetings that can contribute 15-20% more new logo revenue? Deploy a champion re-engagement playbook like Narvar. Pro-tip: It's not about the data or it's not the extra cost on top of SalesNav or Zoominfo. It's about operationalizing an executable playbook that brings your SDRs, AEs, and SLTs together to re-engage these high-value connections. To learn more, read their case study from the first comment below
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DO NOT MISS THIS 👇
Many deals we pursue at Boomerang are with commercial and enterprise companies. Our internal data shows that our win rates are 6X higher when we are multi-threaded across the buying centers! Register for the webinar in the first link below to learn how Litera leverages Boomerang and LeanData to power buying group GTM motions! Bruno Trimouille Evan Liang
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Whats the right marketing foundation as you scale from $5 to $25M ARR? Brandon Most has done it multiple times and has some great advice! You can learn more at the link in the first comment.
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Are you REALLY doing Account Based Marketing? Hear firsthand from Nancy Carlyle Harlan! You can learn more at the link in the first comment.
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What kind of metrics and tools do modern CMOs care for? Hear firsthand from Steven Birdsall! Learn more in the link in the first comment...