Bridgestone EMEA

At #Bridgestone, we believe in the power of community and sustainability. Our recent initiative with the Eldoret Children Rescue Centre highlights our E8 commitment to Empowerment and Ecology. By transforming used tyres into sandals, we not only reduced waste but also empowered children with essential skills. Additionally, we provided school supplies and food to support their growth. Thank you to BSMEA HR, Autoexpress Kenya, and everyone involved for making this initiative a success! #BridgestoneE8 #WhatReallyMatters

This past weekend saw the Bridgestone FIA Eco Rally Cup return to Monaco! We got to witness first-hand the progress electric motorsports has made since last year’s event, including a special appearance from our partner AUDI AG’s new Audi e-tron GT on bespoke Bridgestone Potenza Sport A tyres. Taking to the iconic streets of Monte Carlo, the top three finishers in this year’s event all had one thing in common – they raced on Bridgestone Turanza 6 ENLITEN tyres, our flagship summer touring tyre 💪 The result means that this year’s Bridgestone FIA Eco Rally Cup Championship will go down to the final race, with next month’s finale in the Dolomites deciding our 2024 Champions! 🏆 📸 Automobile Club de Monaco (ACM) 2024

On October 5th, Bridgestone had the pleasure of engaging with visitors at the Bridgestone x GearUp Supercar Track Day, reflecting our commitment to motorsport innovation . During the event, we showcased our latest tyre innovations and highlighted our collaboration with #Lamborghini as their ‘Official Technical Partner.’ The Lamborghini Huracán STO, equipped with the Potenza Race, was featured prominently at the display arena. Gurhan Cevikel, Head of Marketing at Bridgestone MEA, commented: "Partnering with GearUp for the Supercar Track Day was an exceptional opportunity to showcase not only our advanced technology but also to deliver an exhilarating experience for driving enthusiasts. At the core of this initiative is Bridgestone’s commitment to its OE partnerships, reinforcing our dedication to innovation and performance. This event also aligns with Bridgestone’s E8 Commitment, emphasizing ‘Emotion’—inspiring excitement and joy in the world of mobility. We look forward to launching similar initiatives in the future, creating robust networking opportunities for motorsports enthusiasts." With engaging activities like interactive arcade competitions and our AI-powered photobooth, the event was a fantastic opportunity to connect and showcase our innovations. Thank you to everyone who joined us! #WhatReallyMatters #BridgestoneMEA

The Bridgestone FIA Eco Rally Cup’s return to Monaco is underway in the latest edition of the electric-powered, Bridgestone-sponsored motorsport series. This year, we’ve partnered with AUDI AG to put two teams on the starting line, with both teams racing in the new Audi e-tron GT fitted with bespoke Bridgestone Potenza Sport A tyres. The Potenza Sport A is the first mass-produced Bridgestone tyre to incorporate 55% ISCC PLUS certified recycled and renewable materials. The tyre has been custom-engineered to the Audi e-tron GT’s unique requirements, applying ENLITEN Technology to deliver best-in-class energy efficiency and help enable the vehicle's exceptional 500km range. And now this perfect match is racing on the iconic Monte Carlo streets, helping push the boundaries of electric mobility and break new ground in the world of sustainable motorsports. Good luck to every team in Monaco! 📸 ©️ ACM / Perez Alonso / Automobile Club de Monaco (ACM) 2024

Announced today, the new EV Charger Monitoring solution from Webfleet empowers fleets to connect EVs and chargers on a single platform. Fleet managers can now monitor private chargers across multiple sites and their vehicles on the same platform, regardless of charger brand or management system – while also providing insights on energy costs, usage and charger utilisation to optimise charging strategies. EV Charger Monitoring is the latest solution to come from Webfleet's EV Services Platform, an ecosystem integrating solutions from partners in mobility and energy to simplify fleets’ electrification journey. Find out more: https://lnkd.in/eHuj_GNF

The Bridgestone Turanza All Season 6 ENLITEN has been evaluated as ‘very good’ in sport auto’s latest tyre test, displaying top performances across the conditions. Our premium touring all-season tyre delivered the shortest braking distance on wet roads and outstanding aquaplaning capabilities. On the snow, the Turanza All Season 6 ENLITEN received the test's best rating in lateral grip –alongside outstanding braking performance and handling in the dry.

As we commemorate 70 years of partnership between #Bridgestone and Jamil Bustami & Sons Co., we proudly renew our commitment to advancing mobility solutions in the Jordanian market. Our recent workshop on the PSR Business Portfolio and car dealership solutions highlighted how collaboration is key to driving the future of mobility. Following this, our partners and guests had the opportunity to experience Bridgestone’s flagship Potenza Sport tyres during a premium driving session at Dubai Autodrome. Mr. Nasser Bustami , General Manager of Jamil Bustami Co., expressed his enthusiasm, saying, “Thank you to the entire team! Witnessing the tyres in action was an incredible experience.” We are excited about our plans to expand premium solutions for end-users while continuously adapting to evolving market conditions and customer needs. #WhatReallyMatters #Bridgestone

Recycling tyres for a sustainable future is essential. Equally important is fostering a comfortable environment for shelter animals. These priorities truly make a difference. In a recent initiative in collaboration with an animal shelter in Morocco, #BridgestoneMEA repurposed tyres into comfortable beds for the animals, receiving overwhelmingly positive feedback! This project represents another step in our commitment to expanding tyre recycling efforts and creating innovative products, all while prioritizing sustainability in our mission. #WhatReallyMatters #Sustainability

#Bridgestone hosted a comprehensive driver training event for Egypt’s largest fleets in partnership with Nile Projects & Trading Co. With numerous fleet companies, supervisors, and drivers in attendance, the event centered on safety, sustainability, and fleet efficiency. The program included both theoretical safety sessions and practical defensive driving training. This initiative represents an innovative approach to enhancing fleet strategy, seamlessly aligning with Bridgestone’s E8 Commitment and focusing on Efficiency. Mamdouh Mansour, Sales Director at NPTCO, said, "By equipping drivers with the right skills and knowledge, we're not just enhancing safety; we're also paving the way for a more sustainable and efficient transportation future." We sincerely thank Nile Projects & Trading Company for their invaluable support in driving positive change in the region’s transportation sector. #WhatReallyMatters #FleetManagement #BridgestoneE8

We’re very excited to partner again with Automobili Lamborghini S.p.A. on the return of the Lamborghini Accademia! The driving course gives fans the unique opportunity to get a taste of the track’s adrenaline at Rome’s Vallelunga Circuit and perfect their skills behind the wheel of the Huracán STO fitted with custom-engineered Bridgestone Potenza Sport and Potenza Race premium tyres. As Lamborghini’s official technical partner, Bridgestone is the exclusive tyre supplier for the super sports car, helping it deliver all the sensations of sports driving in a model homologated for road use. The Lamborghini Accademia is made up of several classes, ranging from an explanation of the dynamics of the vehicle on the track to actual preparation to win a race, backed by the team of engineers.