BW Marketing World

New CCPA Guidelines Target Celebrity Endorsements Of Alcohol & Tobacco Ads CCPA's draft guidelines propose fines of up to Rs 50 lakh to combat surrogate advertising practices Read full story on: https://lnkd.in/g_nfSpym Annurag Batra | Noor Fathima Warsia l Chetan Mehra

Festive Sale Frauds In India, Unmasking Threats During the festive period, with increase in demand and limited supply, imbalance creates a bubble that encourages fraudsters to exploit the market by fraudulent activities, writes Dhiraj Gupta Read full story on: https://lnkd.in/gANSgQVW #FestiveSale #Fraud Annurag Batra | Noor Fathima Warsia l Chetan Mehra | Dhiraj Gupta

Founder Of BPL Group TP Gopalan Nambiar Passes Away Under Nambiar's leadership, BPL emerged as a major player in the consumer electronics sector, expanding its reach into batteries, telecommunication equipment, packaging, electronic devices, and medical equipment Read full story on: https://lnkd.in/ggxAyT8f #BPLGroup #TPGopalanNambiar Annurag Batra | Noor Fathima Warsia l Chetan Mehra

Yogesh Darji Takes Over As MD Of HDFC securities In this role, Darji will steer HSIL's expansion in the global financial services arena from GIFT City Read full story on: https://lnkd.in/gSYXJ6GS Yogesh Darji #YogeshDarji #HDFCSecurities Annurag Batra | Noor Fathima Warsia l Chetan Mehra

TV, Print See 6% Slump As FMCG Ad Spend Goes Digital In H1 2024 Digital ad impressions surge 7 per cent while HUL, Reckitt command 36 per cent of TV advertising share; programmatic buying dominates with 84 per cent of digital impressions Read full story on: https://lnkd.in/gCdFGBCK Annurag Batra | Noor Fathima Warsia l Chetan Mehra

Kedar Lele Begins His Role As Castrol MD From Nov 1 He succeeds Sandeep Sangwan, who transitions to the role of Global CMO at Castrol Read full story on: https://lnkd.in/gi4MSAWv Kedar Lele | #KedarLele #Castrol Annurag Batra | Noor Fathima Warsia l Chetan Mehra

Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World Read full story on: https://lnkd.in/gqnHkw-r Chandan Mukherji | #ChandanMukherji #NestleIndia #Marketer #Exclusive #Branding #Marketing Annurag Batra | Noor Fathima Warsia l Chetan Mehra | Reema Bhaduri

The Fabulous Tribe Of Festive Czarinas Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence Read full story on: https://lnkd.in/g9CP3Guk #SamyuktaIyer #Marketing #Advertising #Branding #FestiveSeason Annurag Batra | Noor Fathima Warsia l Chetan Mehra | Samyukta Ganesh Iyer

Kalki Koechlin, Mrunal Thakur Agree That #HomesAreHappier With Morphy Richards India The brand's latest campaign offers a platform for fans to explore exciting recipes and see firsthand how easy it is to create cafe-style coffee or tasty and healthy snacks at home Read full story on: https://lnkd.in/gqSDAa_m #KalkiKoechlin #MrunalThakur #MorphyRichards Annurag Batra | Noor Fathima Warsia l Chetan Mehra

L&T Finance’s Diwali Campaign Empowers Dreams With Interactive AI In this campaign, consumers may get personalised AI images showcasing their aspirations for a bright festive season Read full story on: https://lnkd.in/gnxAMBjn Sudipta Roy | Kavita Jagtiani #L&TFinance #DiwaliCampaign #AI Annurag Batra | Noor Fathima Warsia l Chetan Mehra