Cape Agency

Japan Turns Pink In March and So Will The Brands Do you know why Japan’s businesses boom during the Sakura season? It’s the magic of seasonal marketing! Starting late into March and extending through early April, cherry blossom trees bloom with pretty flowers, covering the whole of Japan in pink and tourists. Brands use this influx to market their products as Sakura season specials. They cater to every little tradition during this season, from ‘Hanami’, an outdoor picnic under the cherry blossoms trees to temporarily rebranding iconic products to fit the season itself. Sakura season has been one of the best examples of seasonal marketing, in the way that brands mold their product and services around a particular time-sensitive event. It is so big that there’s even a guy whose only job is to monitor temperature and weather throughout the year to accurately predict when the flowers will start blooming. Speaking of rebranding, KitKat and Coca-Cola, two of the most iconic brands, launch special flavours and pink packaging just to celebrate the blooming of Sakura. Brands cleverly use this once-in-a-year opportunity to put their products and services on their audiences’ radar. This will not only increase their sales during the season but also help with brand reach off-season. Do you want to pick the best and most popular seasons to promote your brand? Then, hit us up! Our CAPE strategists can help you market your brand into any season and make it yours! #sakura #seasonalmarketing #cape #kitkat #cherryblossom

McDonald’s: Hitting the Sweet Spot McDonald's milkshakes are a classic, but their success goes beyond just deliciousness. It's a masterclass in understanding customer needs. Let’s dissect how McDonald's identified a gap in the busy commuter's breakfast routine and positioned their milkshakes as the perfect solution. They focused on convenience (straw-friendly!), and addressed the pain point of long lines. Want to learn how to truly connect with your audience? At CAPE, our brand strategists and copywriters can craft a winning marketing strategy that resonates with your customers' needs. #marketingstrategy #customerinsights #CAPE #marketing #mcdonalds

Daily reminder to get your girl dinner after a hot girl walk! If you can understand half of these words, then TikTok has done one thing right! Made “girly things” go beyond a stereotype and reinvent girlhood for every woman. So much so that adding “girl” to your most monotonous daily activity can make it infinitely more fun. Soon after fast food places picked up on this and made their own “girl dinners”, did their “girl math” and decided to cater to the “girl bosses”. This girl-assiance is the loud reclamation of girlhood by TikTok women who were sick of society making them the unwilling heroes of a self-fulfilling prophecy: Women mature faster. They’ve used social media microtrends that have been obsessed with the idea of “girl” even before Gone Girl was out (can the real e-girls please stand up?). The trend has evolved from 2023 girl math to girliepop and coquette in 2024. Turning “girl” into something that represents youth and individuality. To loudly reiterate and celebrate that we’re all just a girl sometimes but this time not as an insult! Whoever said TikTok can’t change the world was clearly bluffing, because these women proved it can! Making internet-breaking copies and creating trends that are talked about is best done with a brand that understands the true power of the internet. Are you ready to be the brand that breaks the internet and the status quo? Hit us up at CAPE and we’re ready to do as much girl math as needed to get your brand the girl dinner it deserves. Because we never fail to serve! #cape #girlhood #microtrends #tiktok #trendmarketing

Amping Up the Appeal: Fender’s Rise to The Top! Even amidst a global crisis, Fender turned the volume up on creativity and innovation. Facing declining sales, they pivoted to online learning with Fender Play, igniting a passion for music in new audiences. They built a community through "Fender Play Live" and rekindled nostalgia with vintage-inspired guitars. But the real power chord? Strategic partnerships with iconic musicians like Billie Eilish. Inspired to create your own marketing masterpiece? We can help you craft a winning strategy. #digitalmarketing #cape #fender #guitar #music #marketing

Time Of India shows us what we are really missing! With Amazon Prime and Times of India in tow, Poacher film’s page-length ad made it on the news through a neat little trick called temporary rebranding. Have you ever noticed the two elephants in TOI’s logo? Through a clever bit of marketing, TOI removed these elephants to drive home the point of the film Poacher - a story about elephant poaching. By changing this iconic logo, their marketing team had expressed both the urgency and impact of the cause in one go. They employed two marketing strategies perfectly: 1. Cause marketing - which often puts the cause above the brand, and that’s exactly what this campaign has done. 2. Temporary rebranding - where the main goal is to make a big enough change and get the maximum shock factor, especially because it's temporary. Ironically rebranding your brand temporarily increases the image and reach, as it points out what often goes unnoticed. Making strategies that fit your brand is what we do best. And if you want to fight for a cause through your brand, then there’s all the more reason to hit us up. Our CAPE strategists and copywriters will be right here to give your brand the campaign of a lifetime! The Times Of India #poacher #amazonprime #timesofindia #causemarketing #cape

The Secret Weapon of Microsoft: Gamified Learning Gamified learning adds a sprinkle of fun to education, turning lessons into exciting quests filled with challenges and rewards. By gamifying the learning process, it transforms dull tasks into thrilling adventures, keeping learners engaged and eager to conquer new knowledge. So, what did Microsoft do? Let’s find out! This is where CAPE comes in! We'll help you craft the perfect learning experience that has your audience using your products like champions. #marketing #cape #microsoft #gamifiedlearning

What Is Deadpool Doing At A Welsh Soccer Club? If anyone knows how to go viral, it's the fourth-wall-breaking superhero Ryan Reynolds. By being consistent about all of his investments which are about “bringing people together in unexpected ways”, Ryan has made sense of seemingly random endorsements. From the recent Wrexham AFC to his earliest foray into marketing through funny skits for Deadpool, Ryan has learnt from his mistakes and made an agency that prioritises storytelling and creativity. Do you want to get your brand recognition and make it the new and fun superhero? Boy, do we have a CAPE all ready for you! Hit us up and we’ll be your sidekick. #cape #ryanreynolds #viralmarketing #deadpool #wrexhamafc

How Kit Kat Became Japan’s Kitto Katto Kit Kat took local marketing to a whole new level by literally rebranding themselves for their audience. They used Japan’s gift-giving culture and marketed themselves as the perfect gift for both students and as souvenirs to bring home. How’d they manage to get the students, you ask? That’s where Kitto Katto comes in! Sounding very similar to Kitto Katsu, meaning “you will surely win” in Japanese, is a happy but strategically well-used coincidence. With this slogan behind their chocolates, students were given these as good luck, especially during exam times. So much so that, in fact, there was a noticeable spike in their sales in January which was the exam season. Breaking your product into a new country that is culturally so different from your native audience is one of the toughest things for a brand. But Kit Kat did it perfectly by positioning themselves as one of the few brands that put their target audience first. This is shown not just through their marketing but also their 300+ flavours that are exclusive to the Japanese palette, giving a whole new set of products just for their regional audience. Do you want to capture the local audience’s heart with your product? Then hit us up and our brand strategists will give your brand the best way to become your new audiences’ favorite in no time! #cape #localmarketing #kitkat #japan #productmarketing

Sriracha Sauce: A Marketing Masterclass From refugee to hot sauce king, David Tran's Sriracha journey shows how clever thinking can build a brand empire. He couldn't find his beloved sauce in the US, so he made it himself, bottling it in convenient, eye-catching containers with a green freshness indicator. The multilingual label reached diverse communities, while the rooster logo added authenticity. Remarkably, Sriracha built a cult following without advertising or sales teams, proving the power of a great product and smart packaging. Want to unlock your brand's potential? Learn from Sriracha's genius with CAPE's expert strategists and copywriters. #srirachasauce #marketing #cape #sauce

Can you roast your audience and still keep your sales up? When Ryanair and Duolingo’s social media flood with queries, that's what they do to their audience! Proving once again they're masters of customer interaction, both brands focus on consistent storylines about themselves and “random” interests that are personable. They have a fixed tone and a lore that many of their loyal userbase are privy to. One great example of this is when the Duo Owl had a crush on Dua and put her on everyone’s timelines While Ryanair is expecting to reach 183.5 million passengers by March, Duolingo’s social media strategy is what everyone can talk about because it’s literally everywhere. They've taken over every platform to reach both new customers and jab at their existing ones, making them memorable and recognisable throughout their user base. Even though they’re from different sectors, their strategy works well to shoot up the numbers in both sales and users. Do you want to be easily recognisable among your audience? Slide into our DMs! Our CAPE marketers and strategists are ready to build your brand or revamp it with a sparkly new image and tone to go with the look. #cape #ryanair #duolingo #socialmediastrategy #chaoticmarketing