Exciting Announcement!!! Excited to host Prof. Laurie Ann Underwood, Senior Professor of Practice and Head of Marketing Major at IÉSEG School of Management for our upcoming Masterclass on How to “Crisis-Proof” Brand Online Presence, Media Coverage & Social Media Buzz.
Exciting Announcement!!! Excited to host Prof. Laurie Ann Underwood, Senior Professor of Practice and Head of Marketing Major at IÉSEG School of Management for our upcoming Masterclass on How to “Crisis-Proof” Brand Online Presence, Media Coverage & Social Media Buzz. Prof. Laurie Ann Underwood is the co-author of three successful business books, a frequent business speaker as well as a seasoned marketing professor. She has spoken for TedX Bund (Shanghai), Economist Network and Conference Board. The session focuses on creating of brand presence & managing positive media coverage and essential crisis communication strategies for business leaders Mode: Online Date: 7th & 8th November 2024 Timings: 7:30 to 9:30 PM Session 1: Fundamentals of Creating Brand Presence & Managing Positive Media Coverage ● Introduction to Corporate Reputation Management – Corporate Reputation Model – Reputation Formula ● Classic case studies regarding Brand Reputation ● Current case studies regarding Brand Online Presence – Paris 2024: Canadian women’s football team – China 2024: Nongfu Waters case study ● Case Discussion: Olympic Speed Skating ● Activity – Media Role Play 1: Sports Reporters vs Corporate Sponsors ● Reporters Mindset vs Corporate Spokesperson Mindset ● Activity – Media Role Play 2: News Reporter vs Corporate Spokesperson (non crisis) ● Activity – Media Role Play 3: News Reporter vs Corporate Spokesperson (crisis) ● Day 1 Individual Reflection Session 2: Essential Crisis Communication Strategies for Business Leaders ● Crisis Management & Communications Theory ● Crisis Handling Process – What to do in the first 15 minutes/ 2 hours/ 1 day ● Activity – Who does what in a crisis? ● Crisis Communication Guidelines ● Holding Statement creation ● Golden Rules of Effective Crisis Presenting ● Activity – Individual Holding Statement Delivery (videotaped and peer assessed) ● Activity – Holding Statement Delivery competition ● Activity – Holding Statement creation competition (by teams) ● Day 2 Individual Reflection & future goal-setting Limited Seats Available. Click the below link to reserve your seats now https://lnkd.in/gPTqJTaj #NPTEL+ #IITM #IESEG #LearningNeverEnds #BrandManagement