Better late than never, right? Continuing from our previous chat about Dan Hill's insights, let's see how understanding consumer behavior is like unlocking a treasure chest for businesses: 1. Emotion-Driven Pirates: We're like emotion-driven pirates, hunting for treasure in the hearts of consumers. Understanding their emotional map guides us to the 'X' that marks the spot. 2. Custom Emotion Maps: Think of it as creating personalized emotion maps for each customer. X marks the spot of their unique desires, and we, as savvy marketers, dig deep to find the hidden treasures of their emotions. 3. Emotional Booty: The treasure isn't gold doubloons; it's customer engagement and loyalty. When we connect on an emotional level, we unearth the emotional booty of brand trust and long-lasting relationships. 4. The "Arrr" Factor: By addressing negative emotions, we turn "arrghs" into "arrrs" of delight. Happy customers become our loyal crew, spreading the word about their positive experiences. In the ever-exciting world of marketing, understanding consumer behavior and emotions is our treasure map to success. Stay aboard for more adventures in leveraging emotions for business triumph! By:Suramya Ramnath Team Members:Shraddha Upasani ,Devanshi Chudasama and Manthan Panchal Dr. Sandeep Narula Hemang Mehta Jagannath Sahoo SHOBHABEN PRATAPBHAI PATEL SCHOOL OF PHARMACY & TECHNOLOGY MANAGEMENT SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
About us
The group aims to pinpoint exactly why people make the decisions they do and how they do it. As a field of study, it is driven by the realisation that if businesses can understand the psychological factors of consumer behaviour and why people make decisions, they can use this knowledge to hone their products and marketing strategies. In turn, this means they can increase their attractiveness to their potential customers or target audience. Consumer behaviour and psychology involve finding answers to a wide range of questions, including: a)What are the prominent theories and business applications? b)What are the prominent research articles and their business applications in management? c)Who are the experts and what is their contribution to the business domain? d)Book reviews regarding the subject e)Is there any ongoing future research work? Understanding consumer behaviour and marketing psychology is essential for modern marketing strategies. With the help of marketing psychology, brands can analyze such data and get insights into consumer preferences, motivations, and decision-making processes. This page aids in the better understanding of how consumer behaviour and psychology aid in the creation of more efficient business planning.
- Industry
- Consumer Services
- Company size
- 2-10 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Educational
- Founded
- 2023
Locations
-
Primary
Get directions
Mumbai, Maharashtra , IN