Consumer Behaviour and Psychology

Consumer Behaviour and Psychology

Consumer Services

Mumbai, Maharashtra 202 followers

About us

The group aims to pinpoint exactly why people make the decisions they do and how they do it. As a field of study, it is driven by the realisation that if businesses can understand the psychological factors of consumer behaviour and why people make decisions, they can use this knowledge to hone their products and marketing strategies. In turn, this means they can increase their attractiveness to their potential customers or target audience. Consumer behaviour and psychology involve finding answers to a wide range of questions, including: a)What are the prominent theories and business applications? b)What are the prominent research articles and their business applications in management? c)Who are the experts and what is their contribution to the business domain? d)Book reviews regarding the subject e)Is there any ongoing future research work? Understanding consumer behaviour and marketing psychology is essential for modern marketing strategies. With the help of marketing psychology, brands can analyze such data and get insights into consumer preferences, motivations, and decision-making processes. This page aids in the better understanding of how consumer behaviour and psychology aid in the creation of more efficient business planning.

Industry
Consumer Services
Company size
2-10 employees
Headquarters
Mumbai, Maharashtra
Type
Educational
Founded
2023

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