Cookd

When Cookd began as a food content channel on social media, our viewers often expressed a desire to taste the dishes we created in our studio. This inspired us to develop our recipe mixes, aiming to offer an experience where our audience could cook, taste, and enjoy flavours crafted by our chefs while contributing their own efforts, creating a sense of co-creation with us. We launched our recipe mixes with a few key priorities: enabling beginners to cook confidently, helping those far from home to enjoy authentic flavours from their hometowns, and assisting home cooks in balancing their busy lives. After launching across India, we were thrilled by the overwhelming response. Two questions dominated our DMs: “How can we order your recipe mixes online?” and “Why aren’t you shipping internationally?” We were amazed to discover our global reach and deeply touched by the trust and love from thousands of viewers worldwide. Our goal expanded beyond launching more products within India. We aimed to start international shipping so Indians everywhere could enjoy authentic flavours from home. We wanted to ensure that those far from home could still experience the tastes of their hometowns, whether scattered across India or living in foreign countries. Our dedicated customers, who began taking our recipe mixes on trips or sending them to loved ones abroad, motivated us to speed up our international shipping plans. With their support and our team’s hard work, we began shipping globally. Today, we are proud to ship to over 75+ countries. The journey continues, and we are excited to bring authentic flavours to even more kitchens worldwide. Thank you for being part of our story. Let's keep cooking, tasting, and rejoicing together!

Reflecting on our journey into the FMCG world, our aspiration was clear: to see our recipe mixes available in all retail platforms especially the fast growing  quick commerce platforms like Swiggy Instamart. Throughout 2023, the Cookd team tirelessly sought connections with Swiggy Instamart, fueled by the love and requests pouring in from our devoted customers and supporters. Despite initial setbacks, our determination remained steady. Then, unexpectedly, Swiggy reached out to us, a moment that validated our belief in the power of dedicated effort and timing! 💪 In just 15 days, Cookd recipe mixes were live on Swiggy, marking the beginning of an exciting chapter. Though Swiggy proposed a pan-India launch, we opted to debut in our beloved: Chennai, Coimbatore, and Bangalore. The joy among our loyal customers upon seeing our products on Swiggy was note-worthy. ❤️ In just 2.5 months, we stand proud as a category leader on Swiggy Instamart. Considering our rapid growth and demand for our recipe mixes we have expanded our presence to Kochi, Trivandrum, Kozhikode, Mysore, Mumbai & Pune, with plans to expand into Hyderabad, Vizag & Vijayawada! For any emerging brand, being on a Quick commerce platform is pivotal, and our journey underscores the importance of timing. As creators of revolutionary recipe mixes, addressing the perennial question of 'What to cook?', we faced our share of challenges, notably in delivering our recipe mixes instantly when our customers needed them.  However, as we overcome these obstacles, we're poised to serve our true customers and navigate the ever-spinning market with confidence. Kudos to Kunal Yadav, our Category Manager and his whole team from Swiggy Instamart for guiding us to success and for believing in what we do at Cookd. Here's to the next chapter of our journey! 🥂

We are pleased to announce another round of fund raise from Kerala Angel Network. Thanks to our investors for believing in us. Kudos to our team for making this happen. Onward and upward!

If you're a die-hard foodie who can't get enough of food-related content, then Cookd Bytes is the podcast for you! Tune in and listen to this lively and peppy discussion of the dynamic foodies as they dish out quirky and fascinating information about the culinary world, from global food trends to local delicacies. https://lnkd.in/gukKbZ-E Listen on: Spotify: https://lnkd.in/gG3BQdHJ... Castbox: https://lnkd.in/gaZVqCcP... and all the popular podcast channels Share your comments and feedback about this episode and what you would like us to talk about in the next episode.

Gratitude fills the air as Renaatus, our esteemed investor, chose a unique path this Diwali. Instead of gifting sweet boxes, Renaatus Projects Private Limited gifted clients and team a festive hamper filled with our delightful recipe mixes. Which started as a candid conversation between our founder Aathitiyan V S and Manoj Poosappan, founder of Renaatus Projects Private Limited, transformed into a thoughtful gesture of gifting a grand feast of celebration. This thoughtful gesture reflects Renaatus' commitment to meaningful connections and the joy of creating memorable moments. From lip-smacking biryani to aromatic regional masalas, we're glad that our recipe mixes reached the homes of 5000 happy hearts and enlightened their festive spirit. We are honoured to be their go-to partner, as together, we embark on a journey to share the joy of flavourful celebrations. Thank you, Renaatus Projects Private Limited, for choosing Cookd to spice up your Diwali festivities. Let the aroma of our curated recipe mixes bring warmth and delight to your kitchens, creating a feast of love and togetherness. Happy Diwali! ✨ Renaatus Projects Private Limited Manoj Poosappan

Wishing you all very Happy & Delightful Diwali! Enjoy your day with your family and friends! Create Memories & have fun!

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