In today’s fast-paced digital landscape, programmatic advertising stands as a key driver of success for brands and agencies.
Tushar Gupta shares key takeaways from a recent exchange4media panel on the ‘How’ Behind Programmatic Wins.
Programmatic as a Standard: Programmatic advertising has become the cornerstone of digital marketing, evolving into a ‘way of life’ for the industry, seamlessly integrated into strategies for modern marketers.
Rapid Growth in Investments: With a strong CAGR of 30%, programmatic advertising now accounts for 40-46% of media spend, highlighting its growing dominance and long-term effectiveness in digital strategies, as noted in industry reports.
Precision Targeting & Efficiency: Programmatic has transformed marketing from broad, untargeted campaigns to highly efficient, data-driven strategies – delivering the right message to the right customer at scale, optimizing both cost and impact.
Driving Broader Adoption: As the most transparent method of buying media, programmatic offers full supply chain visibility and real-time insights, setting a new standard that is inspiring more brands and agencies to follow suit.
Operational Agility: Programmatic automation has streamlined processes from campaign setup to optimization, freeing up time for strategy and creativity while providing an agile and measurable approach to media buying.
Test & Learn Culture: Success in programmatic hinges on quality data and audience insights. Brands should allocate 5-10% of their budget for experimentation, continuously refining bid strategies, creative innovation, and audience targeting to drive results.
Curious for more insights? Click here to watch the panel: https://lnkd.in/d8VTk9E8
| Anindita Sarkar | Lubna Surti | Alifiya Hirani | Prerna Sagvekar | Archie Kothari |