SEO is complex. So quick CAROUSELS that suggest otherwise are, in many cases there for engagement - lots of people love a simple SEO tip.
For example:
Did you know that - in many cases a PAGES ability to rank on your website is dictated not just by the content on that page but the state and compliance of the rest of your website.
For example:
If you have a website around say finance and you were offering loans - which, could put some in harms way i.e. payday loans - if your website has NON YMYL compliant content and YMYL compliant content you would very likely see a negative impact sitewide.
If users are exposed to BAD ADVICE or anything that could expose them to harm - then even if you have a power page that IS YMYL compliant, if a user could sub navigate to other content on the same domain that's factually wrong or falls foul of YMYL - you could see a drag down effect.
Generally - ranking factors are RARELY exclusive to a page, you'll generally find more and more that pages can rank by how they are supported by the wider domain - the principle is called COVERAGE.
This is why:
❌ You need to err on the side of caution when it comes to "SEO is easy bullshit "
❌ You need to be SUPER CAREFUL with aggressive content strategies - you shouldn't pump out content at the speed of light
❌ Why AI isn't going to replace expert writers - YMYL / E-E-A-T / Helpful content generally needs the craft and expertise of people who understand not only the target audience but the topic inside out - whilst AI might be able to generate palateable content - it most certainly won't tick all boxes around E-E-A-T / Helpful content
If anything - SEO has become FAR MORE complex - SEO was much easier 5, 10, 15 years ago, now, it's a much larger minefield - why?
✅ Google evolved - RankBrain, BERT, H/C, SpamBrain - Google, ML + AI are fuelling significant shifts in content weighting - Google is looking BEYOND the content - it's looking at what your brand is, what your audience is doing, how you facilitate the audience, how you manage your brand, how you are building trust
✅ There are now FAR MORE items for consideration - from content information prioritisation to presentation, CTAs to user journies
✅ SEO has shifted from SEARCH ENGINE OPTIMISATION to SEARCH EXPERIENCE OPTIMISATION - improving end user experience by giving a majority of users what they want in a way that signals positive experience
SEO isn't easy.
#seo #seotips #seotip #digitalmarketing #digitalmarketingtips
